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Eyes is a platform designed to empower your customers to see understand and to
prove digital experiences over the Internet, which ensures a great experience for
your customers, modern workforce across the globe.

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As we've already discussed in previous videos around customer, it environments your
customers used to own all of their, it infrastructure. If you take their system
like SAP as an example, or look at email servers, such as Microsoft Exchange and
they're such as Arca. Everything was hosted within their own firewalls and
corporate perimeter as, you know, in recent years things changed in today's whereas
the modern workforce expect great digital experiences and enterprises that want to
stay competitive are aggressively moving towards best of breed services offered by
client service providers in summary there has been a seismic shift with cloud being
the new data center, the Internet, being the new enterprise network assessment, new
application stack if they haven't done. So, already enterprises are increasingly
shifting from on premise applications to SAS applications like Microsoft, office,
365, sales force and others.

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Moving to cloud involves a significant loss of control over infrastructure, softer
and networks that your customers it teams used to own.

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Simply push the Internet as, like, a black box it's completely uncovered and once
your customer removes outside their firewalls.

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Not only do, they lose control, but also disability death is created only to being
dependent on 3rd party networks, applications and services that they do not own
manager control. It means the traditional tools they use in the past was flat line
in this cloud or hybrid environment. The twos can't share the same anything bad,
external dependencies like.

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Secure web, gateways, state of the public cloud or SAS providers apart from giving
a greener regulation.

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They may not be responsible for causing the issue and yes, it will still be their
responsibility to resolve. Let's take a customer scenario here.

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There's been a significant increase in service desk tickets, because the users
can't access Office 365. the network owner walks into their knock checks and
preemptive all green checks. They're 2 all green.

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Yep, tickets continued to spike. However, they're using tradition tubes, which
don't allow them to see what's going on past their corporate perimeter.

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For example, they don't really own the app Office 365. they can't instrument code
to solve this issue. In short. These twos can't provide the visibility that has a
nice. Can.

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So, what has nice can do and will do for them is proactively pinpoint specifically
whether the issue is taking place in the network or application or 3rd party
service. In other words would enable them to see every network application or
service as if it were their own by giving visibility into those external
dependencies.

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As we discussed in the customer scenario, moving to cloud can create operation and
blindness for your customers. It teams.

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However, at the end of the day, the management team is still the 1 who is
responsible for the uptime and performance of the cloud hosted service. Even though
the cloud service providers performance made the beyond their I. T teams
controlled.

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Gardner and their latest guide for digital experience monitoring also predicts that
by 2025, the majority of business initiatives will require that infrastructure and
operations leaders report in the business metrics from digital experience.

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If that's less than 15% today, this is an exponential increase in 5 years and this
is worth has and dice can help your customers.

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This advertise platform allows your customer to proactively plan their SAS
application adoption at every step. Their care journey.

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In the readiness phase has a nice helps them determine the expected based on
performance.

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This is achieved by collecting a wide range of metrics, tied to the specific
service, such as transaction times page no times and server response times, which
are covered with network metrics, like latency, loss and ginger, which describe the
performance of a 3rd party infrastructure on the Internet. Between assess provider
and your customer understanding what? Good luck 2nd help your customer define KPI
such as service performance.
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By utilizing size and dice synthetics test functionality, customers can measure and
track these KPI eyes through the whole service deployment life cycle.

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As soon as availability or service performance deviates from desired. Leathers
alerts can be leveraged to keep your customers. I. T team informed in real time.

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Before users report potential issues in the service deployment phase helps
customers, established success criteria.

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It helps them determine was acceptable performance levels and target availability.
It looks like and validates service migration outcomes against it.

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Agents provides the customers, the needed visibility from all relevant points of
their infrastructure.

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Once the new services deployed says nice can immediately pinpoint potential issues
at a specific branch due to this configuration, local, direct Internet access, for
example, helping customers, ensure a smooth roll edge of a new service.

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Many engagements can also start with customers already in the operations cycle, and
they typically already have some issues with their cloud adoption or a digital
experience initiatives.

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Remember that there is no steady stage and the couch.

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The can help an, it team manager changes in their providers architecture, connect
evidence, and assist them in the escalation process where the customer must
demonstrate a 3rd party provider that it is their fault for issues being
experienced.

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This is as a nice helps customers, improve their CAD readiness, helps them with a
successful deployment and enables cost efficient operations that support the offers
digital experience for their modern workforce.

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Let's outline the types of questions to ask.

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Specific personas within your customer's organizations when perform and customer
discovery.

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1st, you need to make sure you understand their environment and how important cloud
services are for them.

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Discuss with the which applications are mission critical for them and how many
business transformation projects like new staff services they are planning in the
next calendar year.

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What are their goals and objectives and moving to the couch?

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And along the way, how did they ensure that the end user experience is optimized?

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Learned about their major incidents to identify the risks and challenges of the
current environment.

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How often did incidents happen? What was the impact and how would they estimate
annual productivity last due to the experienced issues?

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As the, but their internal operational level agreements.

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And if there are any associated consequences, if they're not mesh.

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And how do they keep their external service providers attend to those? Their
determine who the organization is? Their enterprise network owner.

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It might be the VP of African or director of infrastructure.

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To discover more details about their environment, ask them what their dependence is
on the in terms of connectivity for employee and user experience.

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What tools do they use to monitor and to support the digital experience of their
workforce?
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And how exactly do they currently provide visibility across all 5 layers of the
Internet also discuss their current challenges.

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Ask them to walk you through their major Sass instance, and while they're instant
troubleshooting process, typically looks like who gets involved. And how many
people perform the troubleshooting. How long does it take to find a resolution for
incidents caused by issues outside of their infrastructure?

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And ask them to walk you through their procedure to identify the 3rd party and
issue.

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Gathering package, relevant evidence and escalated appropriately to the 3rd party,
causing the issue.

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It's always good to share success story through customer to show them how similar
companies had the same problems, and has nice delivery business value to them.

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Here's an example from jayla, they struggled with Office 365 performance and issues
are frequently escalations. Tough management landing on the desk.

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When bending the business value proposition, it's crucial to uncover the customer's
idea environment for Jana knows bad moving away from manual reporting and
addressing weaknesses and they're all measured reporting.

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You also need to determine what requirements I need to to achieve their ideal
environments.

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What kind of positive business impact would it have for the economic buyer?

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Risk mitigation, productivity gains and time savings are most likely to be the top
priorities.

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For the technical buyer, ease of use of products and quality of fish.

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Into the existing infrastructure and most likely to be the top priorities.

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And Jay, last case, it was all about getting actionable insights for the critical
revenue apps, and supporting their selected single sign on solution at the same
time.

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Along the way also make sure that together with your customer, you're also defining
their measures of success.

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How would they evaluate a solution to ensure its meet their requirements? And how
would they measure? It's successful deployment and operation.

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For J, and then deploying enterprise agents and neighbors them to gain visibility
into the end to end network path, which tremendously had them reduced the needed
meantime to troubleshoot the issues when they rose.

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And consequently helps them increase productivity across their entire employee
base.

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And saves them hundreds of thousands of dollars. Sounds great.

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Absolutely, once you've gained insight into your customers needs, you can provide
them with better visibility into their cloud services.

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You're well equipped information to start a discussion with their CIO and
enterprise network owner and present to them. Has has nice. Can support them on
their business transformation journey. Please also check that. The accompanying
says CRP sheet for additional information. We couldn't be more excited to partner.
With you, and we're excited that you're joining us on this journey. Thank you so
much for watching and good.