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  • CB - Chapters 1,4,6

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    354Prakriti Sharma
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    Marketing is key to business success and involves understanding customer needs, wants, and motivations. Successful marketing utilizes the 4 P's of product, price, place, and promotion to deliver value to customers. The document also discusses factors that influence customer satisfaction, loyalty, and purchasing decisions like brand image, relationships, perceived quality and risks.

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    Marketing is key to business success and involves understanding customer needs, wants, and motivations. Successful marketing utilizes the 4 P's of product, price, place, and promotion to deliver value to customers. The document also discusses factors that influence customer satisfaction, loyalty, and purchasing decisions like brand image, relationships, perceived quality and risks.

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    © All Rights Reserved
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    17 views2 pages

    CB - Chapters 1,4,6

    Uploaded by

    354Prakriti Sharma
    Marketing is key to business success and involves understanding customer needs, wants, and motivations. Successful marketing utilizes the 4 P's of product, price, place, and promotion to deliver value to customers. The document also discusses factors that influence customer satisfaction, loyalty, and purchasing decisions like brand image, relationships, perceived quality and risks.

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    © All Rights Reserved
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    of 2

    Chater 1

    Netds
    MarRzting Conca kkey to bu
    Produdien (enb ksuel esh g Forc Bulomunl Pahelnu
    Nourithnanb, aw, Upbrungng wdue
    Selung enconb Sell what wns avudy wpter, shelber eduuatien , fnarial
    mado
    Produch Cencanh r rmeshfatores (rarhding Mypia)
    Tcchneloay Bengfts
    aProducb More Interndhie
    Valuo heuwer rual
    STPPhce enchange mere uhe2
    Pruise
    Tovgebrg
    ommuniaiens

    Cress Suwn
    Ploce Chice te Cushemgud (vaduis
    Cockis
    Rremetien call ed. Oaaley Hakbng
    ustemisalle
    dhames
    Cuthenmar engagemernt
    Custsmer Guskemer Gustemer Emetierndl lends Traniadicnal bends
    Value Sakilhucienr Rdentien
    Farceuwed Detetrunants c utomer Satiehadien
    Rrcartien Indunduad
    enei nedemane taunkadnen
    Rokeues e lena tim Adaptatie Trub
    Eredation Interachut
    relatiordnins Trurtia
    NurtiuringLeyah
    emmtimenb
    Netuenk Engagemard
    Tranuadier ense
    Leyaliths Merzenaris Menues eg utonre AsePDnenb
    Apuital) Rebrtier
    Defechons Hoktages Gutemer Amalyaing
    Tertorists tnluatier
    Relanhion Defediens
    Rales
    Cutemgr Decisie Making roce

    Trqub Prowys
    Markding Socieultuat Neec Raeaanthier Neuds
    Mi Dfluercas Poadrdayiual Mebuatar
    faurchase Nfurhor
    ferisnaldy
    influences eken
    4P) Referenca gheurs fest purchase
    Famly re-urchas uefo Auarh kaarnung
    Atihuds
    (omonunuhar Seciol log Sualucthin of altunatus evauatien
    ulhure 4 Sul - uétare
    Kneuwldge
    Seurces Enurionte Re-urdase Ra-rurhaR
    Cemmunuater Truub + loptiy
    Advartiung Seures
    Baga Agors hercmeuth
    Stal Hadia Aduce
    (Ouwnad or RaLGrumundatuens
    paid r) Social Hedia
    fgunoraded)
    Charur 4 Su-imural
    erche
    -

    Sen&er Tnformaterz Aseuo Dforortudl


    Sug Sunt Tsuch Seuwnd Tat Threbhld Thvesneld (weers as
    Tuy Netendke bgarona)
    Brand Sanad
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    SteL htels Digorou blw
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    Walb-ie
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    dign failed. before marny omulainbs)
    Aabuva diapka
    Perurtual Sallcdten
    Poruptol Oryantorn
    Sorudrslfana
    nar en San
    Suli's Paiaral Con&unet erentual
    feotunes Ezyetatins Motunten lutit
    Fguire G Grouung Clesure Tyreruk
    reund. orreuers
    frcduc Coca (olo Fl in Narew Broad
    Irtoyeatien (u) acaorc acanan
    reduc mising Gatzgprped drigas
    ruces
    Intanl Etsind Phusial Custamer
    Tnaiates Trdutort Stercetur Arruamree Imogery porg lrag
    Dtbinse Ecbrinic Desoidie Terms Peruued Value RenilStere Prrten
    Firth Twareskns
    Hadl eHect Percawed 6ualoy
    Percaxed Kusk Price &ualib BoRasy Peraliens
    Relaienship Brand
    Fundtienal Phiysial Firanual Payhdagunl Time armage
    Soual
    Fecastienwng Raaenenug
    Reducing Purtaved Riak Umbrella.+ Changu norie
    Dnfermetion Brand Store Prie ualty Premiar Dnewnud. ditisn
    Leyalty mage Relahienhip
    Agaunud Key
    Atblue
    emyditner
    Chanr6
    Atihude Fertmatter
    Poruar
    T (mpenorb Model Cenkal Perphural
    Reute feute
    Laamir Sthuatenal High inaodenorh) hsw
    athhdos fadters Cbgnbue ARchue inueleru
    fersenol swes ConAIstin itb Knawidge
    earn ferderulity behaurisur feransen Emehens,Feellrge
    dacters
    6eliofs Cenatue FaurouabeUnfureuwae
    Adran, Behaurieur
    Dntonken te rurehase
    Ovorging endumer Atituds
    Atehude Hotiratisnad Fün hens
    6rand. Beluk drtut Attitude Beaeur A4euting veords

    Preduc Umag lmperg brands Bp Ubliloon wih uorbhy djets


    Mubiat-luke Had Ege Dgandue vah.
    Erui wedge.
    Atbibude teurirA Ohec Atitdd tound AtHdhude Atluhude tswarns
    Dgs brond h¡ve te Behaiaur Rendened Tryiny te turivds adu Abtiel melin, [seta
    Atutude toud Acien Cenaune
    hudud athihde
    rand Truemono Persenal Ads VAuklty CMm
    Lmparkeina the H de I fel orsubeda
    Nomodie Enuummes Aoial udia
    atiue huying thue brand elias unpadumuns

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