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TYPOGRAPHY DEFINITION
The style, arrangement, and appearance of text
Typeface Categories
What is typeface?
The basic design of a character
ornamenta
serif sans serif script symbol
l
SERIF TYPEFACES
Script Typefaces
Appear to have been written by hand
Should never be keyed in all caps
Conveys a formal mood
Typeface Classifications
Directions: Classify each typeface by its category (Serif, Sans Serif, Ornamental, Script, Symbol)
Typeface Category
1. Cambria Serif
Jesse Dominick
5. Verdana James Sans serif
6. Broadway Ornamental
Karen7. Forfia Marino
symbol
Jesse Dominick James
8. Chiller Ornamental
THREE EXAMPLES
1. arial, bold, 24 point
2. arial italic 20 point
What is3.aarial
Font Style?
28 point
The font style refers to the slant, weight, and special effects applied to the text
TYPEFACE SPACING
Monospaced Proportional
↓ ↓
Definition: Definition:
Each Character takes up space the The amount of horizontal space each
same amount of horizontal space character takes up varies
↓ ↓
Example: Example:
Courier Times New Roman
Font M or P?