(Question 1): Yes, they were completely focused on the popularity of the brand, they did not pay

much attention to the process and operations, they had flaws in the kitchen design and also the
wrong choice of manager which caused delays in food preparation time and affected the
operation process. There were also some flaws on the menu design. Instead of spending money
on building and operating a store, or hiring a professional, most of the money was spent on
advertising the idea rather than implementing the idea. They pay more attention to the brand
than to the vision and value of the store.

(Question 2): Attracting customers was not the only goal of advertising, one of the other goals of
advertising, marketing and the using of the TV show was to quickly build the brand name of the
company, a name that could compete with the big companies, and the most important thing is to
make them able to sell the franchise. Simply They were not like the image they were promoting,
the image that they created in the customer's mind and that was one of the reasons for the
failure.

(Question 3): I recommend that they promote the restaurant in more economical ways instead of
reality TV, they should use the money they saved to hire design experts to design the kitchen
properly and also experts to design the menu, also hire a manager with previous work experience
so that he can satisfy the customers. Moreover, they should have a store in a commercial area to
attract and promote customers at no cost, and instead of using RBW as a name they should
highlight the word burger more so that people have an idea of just the name. They should focus
equally on their brand as well On their vision of "real food". Burgers should be promoted in such
a way that consumers have the idea that they are actually real and healthy. Moreover, customer
feedback plays an important role in the food industry so that companies can get an idea of
customers’ needs and wants and try to satisfy them as this is an essential aspect of marketing a
new company leading to success.