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SWOT - Never Do A SWOT Analysis - Paul Hague
SWOT - Never Do A SWOT Analysis - Paul Hague
The post on LinkedIn didn’t offer Roger Martin’s alternative to the SWOT
so I will try and do so here. He isn’t against frameworks; in fact he offers
his own framework which he calls The Strategy Choice Cascade. It has
five interrelated choices which arise from five questions:
These are good questions and they require a good deal of analysis in
order to arrive at answers. “What is our winning aspiration?” can’t be
answered without some consideration of your competitive edge and the
opportunities and threats that you face.
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9/9/21, 8:41 PM Never do a SWOT analysis
What resources will we require in order to do so? The more questions you
ask and the better your analysis of the situation, the greater will be your
chance of developing a winning strategy.
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