Advanced Marketing Management Final exam “AAST Greatness” G3.G4.Group Feb.

11th, 2023

Part 1: individual assignment

Every member in every group please work on one of the following concept.. support your answer
with example

Key Marketing Terms You Should Know in 2023

Group 1 Group 2 Group 3 Group 4 Group 5 Group 6

Buyer Account Word of Customer Customer Growth
persona based mouth acquisition lifetime value marketing
marketing marketing cost
Customer Psychological Marketing
journey Marketing Customer Marketing pricing funnel
automation acquisition qualified leads
Sales “MQL” Mind share CQL
qualified Customer versus heart “Conversational
leads “SQL” marketing Demand Customer share qualified leads”
generation retention
Product Brand identity Customer Customer
marketing Inbound Contextual pain points expansion
Ideal customer marketing marketing
Digital profile Affiliate Sustainability
customer Data driven Product marketing And green
experience Conversational marketing marketing marketing
marketing
Multi touch Go to market Freemium
revenue strategy
attribution
https://www.socialpilot.co/blog/marketing-terms

https://www.newbreedrevenue.com/blog/marketing-terms

Each member of every group is required to define, analyze and present the marketing concept in a
comprehensive way, support answer with example

Answer form: PowerPoint form

FINAL Exam of Advanced Marketing Management:

Exam Basis:

- Group Basis: cases

- The marketing term on individual term

Form : Answers in PowerPoint form with participation list,

Delivery date : March 3rd, 2023

Exam Presentation : March 3rd, 2023

Email : drnermintakla@gmail.com, N.B.: Secondary data is allowed

Advanced Marketing Management Final Exam. Prepared by Dr. Nermin A. Daniel pg. 1
Advanced Marketing Management Final Exam. Prepared by Dr. Nermin A. Daniel pg. 2
Questions:

As a marketing analyst, In-N-Out Burger is one of the leading companies in the restaurant industry.

- Highlight the pain points of its customers and how in-N-Out got use of its competitive
advantage to create great customer experience.
- As the chain marketing consultant, you are requested to handle some competition analysis
and environmental scanning.. please show us the appropriate reports, clarifying the main
competitors as well.
- Analyze In-N-Out branding in term of brand name elements, brand image, brand equity and
how this support \In-N-Out positioning. Show how it’s attaining its brand resonance.
- Which elements do In-N-Out used the most to ensure its IMC. Comment on its IMC effectiveness.
- Select three of the 7Ps of In-N-Out, show their strategies and how they are contributing in “In-
N-Out” brand success
- In what way In-N-OUT Company handled its relationship marketing? Comment on In-n-Out sustainability
and loyalty programs.

Advanced Marketing Management Final Exam. Prepared by Dr. Nermin A. Daniel pg. 3