INTRO

TikTok is a social network launched in the Chinese market in 2016 (as Douyin)

and internationally in 2017 (as TikTok). In 2018, it was the most downloaded mobile app

in the United States, and is currently available in more than 150 countries, and has

more than 800 million monthly active users. Of these, 41% are between 16 and 24 , a

younger demographic than we find on other social networks. TikTok allows users to

create and share short videos (15 to 60 seconds) that are quick and easy to edit with

various effects and sounds included in its gallery.

In May 2020, TikTok launched LearnOnTikTok program, which consists of

educational videos to facilitate learning during COVID-19 lockdowns.These videos are

authored by professionals from different disciplines, students, and other users, who

have shared their knowledge to this social network's audiences.The videos linked to the

hashtag #learnontiktok, have varied topics: from chemistry experiments, cooking

recipes, health tips, learning other languages, to creating origami figures, all created by

its users.

Previous studies confirm that the use of video minilectures improves participants'

satisfaction. Storytelling becomes vital to connect these learning elements together, and

videos provide a natural way to tell stories. Educational video motivation is to engage

and drive the learner to feel ownership of their own learning and associate themselves

with the course's stories.

TikTok has the ideal format and tools for authors to create short educational

videos. Currently, LearnOnTikTok videos have 72 billion views, and hundreds are
uploaded every day. However, inferring the knowledge areas from the learning content

available in posts can be challenging since the message conveyed is also supported by

a combination of music, audio, and text snippets included in the video. To achieve this

goal, we propose a framework that includes some steps, such as gathering the TikTok

videos, processing text and audio metadata information that is part of videos using

computer vision and audio recognition techniques. It also contemplates processes for

classifying the information collected into knowledge categories using natural language

processing and machine learning techniques. (Figueroa & Ordoñez, 2021)

The global pandemic has shifted the way of learning significantly. Although much

of the initial shift to online learning was forced, rather than planned, many benefits of

online learning have demonstrated a positive influence on learning and engagement.

Online learning incorporates advanced information communication technology (ICT)

such as electronic media in the learning process (Thomas & Graham, 2019). However,

with online learning, students miss some features of classroom-based learning, such as

social interactions and a specifically designed learning environment. Therefore, a

blended approach to learning has been received positively by students (Shen et al,

2011). According to Gilmore et al (2021), blended learning is likely to be a positive way

forward post the pandemic. The blended learning incorporates technology with a focus

on active learning that is achieved by replacing face to face time with a percentage of

intentionally designed online learning activities.

Therefore, this project aims to investigate the effects……………………………………..