Harley Davidson – Marketing Strategy

Harley Davidson has proved itself as the pioneer in motorcycle manufacturing. They have
motorcycles ranging from lightweight street motorcycles to heavyweight touring
motorcycles.
All of Harley’s marketing strategies are largely based on providing customers with a
personalized experience which also facilitates customer connect.
Customization – The degree of customization that is offered by Harley is very high and has
not been done by any other brand.
Large Dealership network – They have a very high dealership network globally.
Learn to Ride program – Fun programs keep their client base occupied
Event for Harley owners – Fun events are organized such as rallies
Clear Brand Positioning
Symbolized as courage and expression of fun

Segmentations > Targeting > Positioning – The marketing strategy is clearly made along the
lines of these three points