Attempt all questions.

All questions carry equal marks (5 Marks each)

Question 1:
Marketing is concept where we have to decide every aspect of the product. But there are different
dimensions of marketing and each dimension impacts the core concept of marketing. How holistic
dimensions of marketing impact Price, Product, Promotion and placement of the marketing.      CLO4
CLO1
Question 2:
RB is one the leading organizations in world which has diverse products in home care. They intend to
introduce product in wood care category. (A product used for cleaning of wooden furniture).

 Please identify product introduction with perspective of three Vs.

 How a core business process can be developed for this product.

 Which type of the strategy company is following in product-market growth matrix?

CLO4 CLO1
Question 3:
What role Marketing information system plays in marketing strategy of an organization? How it is
different from market intelligence? Why having market intelligence is important for managers? CLO4
CLO1    
Question 4:
A home care company is trying to introduce car care as there is not notable car washing product. For that
need to develop deeper understanding of car cleaning market i.e. target market, customer segmentation
and potential customers’ perspective about this category of product. For that they have hired you as
research assistant. Please develop research plan for this project?       

CLO4 CLO1
Question 5:
What are determinants of customer perceived value and how we can measure customer satisfaction.
Please provide example of one purchase and provide details of measuring satisfaction of that purchase.
CLO4 CLO1