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Experimental Psychology
EXPERIMENT TITLE:
SUBMITTED BY:
SUBMITTED TO:
(February 2023)
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TABLE OF CONTENTS
Abstract … … … … … … … … … … … … … … … … … … … … … … … … … … 3
Introduction … … … … … … … … … … … … … … … … … … … … … … … … … 4
Method … … … … … … … … … … … … … … … … … … … … … … … … … … … 7
Results … … … … … … … … … … … … … … … … … … … … … … … … … … … 9
Discussion … … … … … … … … … … … … … … … … … … … … … … … … … … 16
Conclusion … … … … … … … … … … … … … … … … … … … … … … … … … .. 18
Appendix … … … … … … … … … … … … … … … … … … … … … … … … … … 19
References … … … … … … … … … … … … … … … … … … … … … … … … … … 22
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ABSTRACT
Association time and recognition has factors to discern the speed and time it can be acted
upon. According to recent studies, factors like initial knowledge and awareness can give either
promising results or more space of wonder about the topic. This experiment aims to test if noise
distraction is an added factor to the speed and stability of association word formation, reaction
time and word recognition. In this study, the formation of word association, perceptual defense,
and measurement of recognition will be put to test. The experiment contains two phases. The
first phase contains 99 stimulus words that needed to be responded with associated words that
both the reaction time and reaction are recorded. The second phase involves the five shortest,
longest and average reaction time of the subject. The 15 stimulus words from the record then are
shown to the subject at different exposure times for five trials. The number of recalled words is
recorded. The T-Test results of the two tests, which are 0.234644 and -0.25 respectively are both
below the t critical score. Based on the findings, it is proven that the noise disturbance does not
affect the formation of word association, perceptual defense and word recognition of an
individual. Different unintentional extraneous factors possibly affected the result but can be
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INTRODUCTION
Association refers to the general psychological principle that is linked with the situation
progresses, the application of this principle has reached broader scope that original sensations let
alone the cognitive topic is covered and explained by it leading to the formation of
associationist theories became an explanatory principle used in psychology that had multiple
constructive criticisms. Many psychologists agree that association is one of the important and
process, each word serves as the stimulus object on the participant while the Cambridge
Dictionary defines it as a method used often in psychoanalysis as a test. The participant will
have to say the first word that comes to mind to the word that will be presented. This method
helps to distinguish which and how parts of the participants’ mind work or are dominant.
According to the study of Daston made in 1968, word associations have been working with
psychology for a long time now. It can even be tracked down and considered to be part of
psychology’s history. Different prominent psychologists like Wundt and Galton, Kraepelin and
Bleuler and Carl Jung have taken interest and used word association as an approach to different
studies and experimentations that resulted to more ideas, classification and structure to
psychology that is known today. Another study made by Sabater (2021) explains the way Carl
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Jung has incorporated word association that eventually lead it to be one of the most used and
notable psychological assessments that has been widely accepted for decades. Carl Jung’s Word
Association Test is a projective test based on his idea that a person’s subconscious has a means
to control the person’s conscious capabilities and will. It can also be a basis to unveil past
traumas or internal conflicts. Professionals who use this test add other useful methods for better
Perceptual defense has different interpretations by different cites but leads to one point.
The American Psychological Association (APA) dictionary define perceptual defense in the
is distorted unconsciously. Oxford reference defines it as the process when a stimulus that has
especially if it only presented by a limited exposure time. The Collins Dictionary defines
perceptual defense as the psychological process to which certain stimuli are not perceived due to
its offensive and threatening nature. From the psychological review of McGinnies 1949,
perceptual defense is a theory in which people used defense in the form of perceiving when a
Noise is a sound that easily attracts the attention or mere nuisance to whoever that heard
it. It can be defined as an unwanted signal or disturbance, often referred to as static, when it is
about electronic devices. It can also be defined as an irrelevant output put along a desirable
information to a certain topic. Noises are sound waves or vibrations of air molecules that are
instantly picked up by the ear. The sound is measured by its loudness, by amplitude and pitch
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which is the frequency. The Sound Pressure Level (SPL) or the loudness of the sound is
measured by using a logarithmic unit called Decibels (dB). According to Berg & Nathanson
(2022), certain levels of exposure to noise can cause physical damage to a person. High blood
pressure and pulse rate, anxiety, fatigue, sleep deprivation, and trouble in social ability are some
of the examples of the physical damage caused by noise but the most known is on the ear.
Damages to the ear especially on the eardrums can cause to either temporary or permanent
hearing loss that according to the National Geographic, Noise Induced Hearing Loss or NIHL is
one of the most common known health problem of the world due to noise. Children are common
victims when it comes to noise that eventually damages their brain development that may lead to
Noise pollution impacts people on a daily basis. Noise pollution refers to the excessive
sound that affects both the living and the environment. It is generally caused by factories,
facilities, construction activities and projects and simply on the road by trucks, trains and even
aircraft transportation. Noise pollution can easily disrupt people’s concentration and work.
According to the National Institute for Occupational Safety and Health, ambient noise increase
the stress level of an individual that also increases the chance of having stress-related conditions
such as high blood pressure, coronary disease, peptic ulcer and migraines. The more the person
is exposed to noise, the worse the effect can be. According to research made by Andrews in
2010, several studies have indicated that white noise exposure can lead to stress that affects the
release of the hormone that restores the homeostasis of the body which is the Cortisol. Excess of
this hormone can cause impair functions in the brain which is responsible for planning,
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reasoning and impulse control that can negatively affect the learning capability, cognitive
process, and information processing of an individual. Another study states that noise-induced
stress decreases dopamine that can also result in decrease of higher brain function, and memory
determent. Noise pollution control is therefore important to consider in both the workplace and
in the community.
Taboo is defined as words that either lie on the other end of the spectrum – too good or
too bad. As the English language progresses, the word taboo has led almost entirely as a negative
Taboo words are either: Religious, Name Replacement or Sensitive Topic. In other aspects of the
subject of the study, According to the experiment made by Atkinson & Juola in 1973, the factors
that fasten reaction time and faster recognition of words are initial knowledge, familiarity, visual
recognition, extended memory, active response process, awareness, vocabulary, and target-set.
Though there are results from their experiment and from other studies that contradict, these
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METHOD
The materials needed to conduct this experiment are the following: two pieces of short
bond paper, pencil (preferably Mongol #2), ninety-nine pieces of 3x3 stimulus cards and short
white folder to cover. This experiment is divided into two phases: the first phase is for the
measurement of reaction time and word association of the subjects. The experimenter will
shuffle all of ninety-nine cards to arrange the cards in random sequence. The sequence will then
be recorded as well as the given answer by the subjects and their reactions such laughing. The
subject will be presented with the card, and they must respond with an associated word they will
think of. This is repeated until all ninety-nine cards are associated. The reaction time will also be
recorded. There are some manifestations of complex reaction indicators for this test such as: the
subject takes longer time to respond to the stimulus word, repeating the stimulus word as their
response, failure to respond, expressive body reactors, misunderstanding the presented stimulus
The second phase of the experiment focuses more on the measurement of recognition of
thresholds. From the ninety-nine stimulus words, the experimenter will narrow it down to fifteen
(five words with the quickest reaction time, five words with the slowest reaction time and five
words from the medium reaction time). The experimenter will then shuffle the cards and present
it to the subject in different exposure times. This phase has five trials (First trial exposure time: 5
seconds, Second Trial: 4 seconds, Third Trial: 3 seconds, Fourth Trial: 2 seconds and Fifth Trial
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The subject will then try to remember as many words as they could, trying to recall the
fifteen stimulus words presented to them. The experimenter will then tally up the words
In this experiment, one subject will answer the tests in a peaceful, comfortable setting
(Subject A) and the other will be exposed to noise (Subject B). The voice and stance of the
experimenter is same for both subjects. The only difference is the added extraneous variable
which is noise.
This study aims to determine whether a setting full of noise distractions influences the
formation of word association and perceptual defense of the participants. Below are the two
H0: Noise Disturbance does not affect the Formation of Word Association and
H1: Noise Disturbance does affect the Formation of Word Association and Perceptual
Defense of a Person
For the researcher to fulfill the entire study, these are the guide questions that will
directly help to fill the inadequate information. Below are the guide questions that are
recognition?
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2. What are the factors that fasten reaction time and faster recognition of words?
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RESULTS
Table 1. The Stimulus Words, Associated Words, Recorded Reaction Time and
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Table 1 shows the stimulus words, the associated words of the subjects, reaction time and
the reactions the subjects did during the experiment. It shows that Subject A had a longer
reaction time with 7.12 seconds compared to Subject b whose longest reaction time is only 5.84.
Subject also had the fastest reaction time which is only 76 millisecond and Subject A’s fastest is
1.10 second. The average reaction time of the subjects are close to having Subject A is 2.68
while the average reaction time of Subject B is 2.66. Both the subjects also thought of the same
In terms of their reactions on the stimulus words, Subject A had more times where she
has answered in a normal way or without reaction, tried to say other word than what she has
answered previously and smirked. On the other hand, Subject B had more time where she really
thought of what to say, got distracted more often, laughed more, got two stimulus words that she
did not know and one time that she asks for help for the answer.
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Figure 1 shows the line graph presentation of the reaction time of Subject A and Subject
B. It shows that all throughout the first phase of the test, Subject A had longer times to respond
to the presented reaction time. Though some reaction times are almost the same or at the same
time, it can be concluded that Subject A took more time to answer compared to Subject B that
responded quickly.
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Table 2. Measurement of Recognition of Subject A and Subject B to the Five Trial Test
Subject A
Words Trial 1 2 3 4 5 SUBJECT B TRIAL 1 2 3 4 5
MALAKI / / / / / TALAAN x / / / /
TOMBOY / / / / / TINGGIL x / / / /
LALAKI / / / / / KATULONG x / / / /
BALITA / x / / / BULAKLAK / / / / /
TAMAD / x x / / DUGO / / / / /
GAHASA / / / / / MAKINIS / / / / /
KASALAN / / / / / KARAYOM / / / / /
KUPAL / / / / / BULBOL / / / / /
MABAHO x x / / / MALAKI / / / / /
TALAAN x / / / / TINDAHAN / / / / /
BULAKLAK / / / / / PAA / x / / /
BAHAY / x / / / KAPATID / x / / /
MARAMOT / / / / / PAGKAIN x / / / /
BAKLA / / x / / BAHAY / / / / /
SIMBAHAN / / / / / PANTALON / / / / x
Table 2 shows the five-trial measurement of recognition of both Subject A and Subject
B. It shows the number of times the subjects recalled the presented stimulus words in different
time periods. According to the table, Subject A got thirteen (13) correct recall at the first trial
which has 5 seconds exposure, eleven (11) at the second trial that has 4 seconds exposure,
thirteen (13) again for the third trial that has 3 seconds exposure, and fifteen (15) for fourth and
fifth trial that has 2 seconds and 1 second exposure. Subject A also forgot to recall both the
words “Tamad” and “Mabaho” consecutively. With the same exposure time per trial, Subject B
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got eleven (11) correct recall at the first trial, thirteen (13) at the second trial, fifteen (15) at both
third and fourth trial and fourteen (14) at the fifth trial. Subject B does not have a specific word
Figure 2 shows the line graph presentation of the number of recalled stimulus words of
Subject A and Subject B. It shows that Subject A struggled at the first 2 trials but eventually
recalled more and consistently recalled all fifteen words at the end. Subject B, on the other hand,
got more and consistently recalled words but failed to recall all fifteen words at the last trial.
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Table 3. Tally Scores of the Recalled Stimulus Words of Subject A and Subject B through
Five Trials
Table 3 shows the tallied scores of recalled stimulus words by Subject A and Subject B.
It shows the number of recalled stimulus words by the subjects for each trial. According to the
table, Subject A got the score of thirteen (13) and fifteen (15) twice in the five-trial while
Subject only got fifteen (15) twice on the five trials. Their scores do not differ from each other.
The subjects also showed consistency in their recognition of the stimulus words presented.
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Table 4. T-Test Result of Subject A and Subject B on the 99 Stimulus Word Association
Subject A Subject B
Mean 2.686667 2.655555556
Variance 1.061176 0.998502494
Observations 99 99
Pearson Correlation 0.155088
Hypothesized Mean
Difference 0
df 98
t Stat 0.234644
P(T<=t) one-tail 0.407487
t Critical one-tail 1.660551
P(T<=t) two-tail 0.814975
t Critical two-tail 1.984467
Table 4 shows the t-test result from the first phase of the experiment which is the word
association and reaction time. The table shows that the mean of the two subjects is near each
other with subject A having 2.686667 or 2.69 as the mean and subject B with 2.655555556 or
2.66 as its mean. The T stat score is 0.234644 or 0.23 which is lower than t critical score of
1.660551 or 1.66 therefore accepting the null hypothesis that noise disturbance does not affect
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Subject
A Subject B
Mean 13.4 13.6
Variance 2.8 2.8
Observations 5 5
Pearson Correlation 0.428571
Hypothesized Mean
Difference 0
df 4
t Stat -0.25
P(T<=t) one-tail 0.407451
t Critical one-tail 2.131847
P(T<=t) two-tail 0.814902
t Critical two-tail 2.776445
Table 5 shows the t-test result of the second phase of the experiment which is the
measurement of recognition of both Subject A and Subject B. The mean score of both subjects
only has a 0.2 difference with Subject A having 13.4 and Subject B having 13.6 since their
scores of recalling words are almost the same and the variance of the two subjects is the same
with the number of 2.8. The t stat score of the two subjects is -0.25 which is lower than the t
critical score of 2.131847 or 2.13 so the experimenter has to accept the null hypothesis therefore
it can be concluded that noise disturbance does not affect the formation of word association and
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DISCUSSION
Time pressure is one of the factors to why there is a possibility of difficulty in recognition or
recalling. The anxiety or panic reaction from time can lead to incorrectly doing the task or the
function of the cognition to not work. The mental capability of the individual can also affect the
association time and recognition. If the individual lacks focus or is dissociating, the chances of
understanding and accomplishing the task are low. Reaction time, thought process and
recognition will not give promising result as expected compared to a well prepared and alert
individual.
The interrelation between reaction time and recognition is a commonly used topic for
experimentation. Many researchers have tried different methodologies, variables, hypothesis and
models just to discover or give more validation and reliability on the results and conclusions
found about the topic. One of the most cited and replicated experiments about the factors
influencing speed and accuracy of word recognition is from the experiment of Richard Atkinson
and James Juola from Stanford University. According to the experiment made by Atkinson &
Juola in 1973, the factors that fasten reaction time and faster recognition of words are initial
awareness, vocabulary, and target-set. Though there are results from their experiment and from
other studies that contradict, these factors are the most mentioned and empirically speaking, is
true.
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Perceptual defense has different interpretations by different cites but leads to one point.
The American Psychological Association (APA) dictionary define perceptual defense in the
is distorted unconsciously. Oxford reference defines it as the process when a stimuli that has the
especially if it only presented by a limited exposure time. The Collins Dictionary defines
perceptual defense as the psychological process to which certain stimuli are not perceived due to
its offensive and threatening nature. From the psychological review of McGinnies 1949,
perceptual defense is a theory in which people used defense in the form of perceiving when a
Taboo is defined as words that either lie on the other end of the spectrum – too good or
too bad. As the English language progresses, the word taboo has lead almost entirely as a
settings. Taboo words are either: Religious, Name Replacement or Sensitive Topic. Some of the
stimulus words used in this experiment are considered taboo since it is under the sensitive topic
umbrella of the taboo classification. Words like Titi and Puki are both Tagalog translation of the
male and female genital that if used in a conversation or even overheard from somewhere makes
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CONCLUSION
The two subjects of this experiment experience two different environment. Subject A
being in a comfortable setting of her choice while Subject B is in an environment where there is
noise and factors that may or may not give her a feeling of discomfort. To prove the hypothesis,
minimal risk is added that did not harm or imply injury to any of the subject. Based on the
findings in the two-part experiment, it can be concluded that noise distraction on the individuals
setting does not affect either positively or negatively the formation of word association and
perceptual defense of an individual. Through the result of the presented T-Test of the two
subjects on the first phase of the experiment which presents that the T stat score is 0.234644 or
0.23 which is lower than t critical score of 1.660551 or 1.66 therefore accepting the null
hypothesis that noise disturbance does not affect the formation of word association and
perceptual defense of an individual. The second phase of the experiment got t stat score of the
two subjects is -0.25 which is lower than the t critical score of 2.131847 or 2.13 so the
experimenter must accept the null hypothesis therefore it can be concluded that noise
disturbance does not affect the formation of word association and perceptual defense of an
individual.
From the given results on the two phases of the experiment, the experimenter can
conclude that noise distraction and uncomfortable setting are not additional factors that can
influence on the association time and recognition of an individual. The familiarity and repetition
of the words can be an extraneous variable to why the conclusion of this experiment rejected the
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hypothesis, but future involvement and different method may change the validity of the results
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APPENDIX
“I, Aola Kyra B. Bautista a student at the University of Perpetual Help System of Laguna. I’ am
inviting you to participate in a research study. Involvement in the study is voluntary, so you may
choose to participate or not. I’m going to explain the study to you and feel free to ask any
questions that you may have about the research. I will be happy to explain anything in greater
detail.
I’m interested to learn more about Extra Sensory Perception. In this test, you will guess what
symbol, Circle, Square, Cross, Waves or Star, is on the card I will pick up. There are a total of
fifty (50) cards meaning you will guess fifty times for five (5) trials. All information will be kept
anonymous and confidential. If anonymous, this means that your name will not appear
anywhere and no one except me will know your answers. I will use a made-up name for you in
any articles that are provided, and I will not expose or change specifics about where you work,
where you live, any personal information about you, and so on. By providing your information,
these risks will be reduced. If you do not intend to continue, you may withdraw from the
study at any time and without penalty.
Participant: “All of my questions and concerns about this study have been addressed. I choose,
voluntarily, to participate in this research project. I certify that I am at least 18 years of age and
have signed with the experimenter:
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“I, Aola Kyra B. Bautista a student at the University of Perpetual Help System of Laguna. I’ am
inviting you to participate in a research study. Involvement in the study is voluntary, so you may
choose to participate or not. I’m going to explain the study to you and feel free to ask any
questions that you may have about the research. I will be happy to explain anything in greater
detail.
I’m interested to learn more about Extra Sensory Perception. In this test, you will guess what
symbol, Circle, Square, Cross, Waves or Star, is on the card I will pick up. There are a total of
fifty (50) cards meaning you will guess fifty times for five (5) trials. All information will be kept
anonymous and confidential. If anonymous, this means that your name will not appear
anywhere and no one except me will know your answers. I will use a made-up name for you in
any articles that are provided, and I will not expose or change specifics about where you work,
where you live, any personal information about you, and so on. By providing your information,
these risks will be reduced. If you do not intend to continue, you may withdraw from the
study at any time and without penalty.
Participant: “All of my questions and concerns about this study have been addressed. I choose,
voluntarily, to participate in this research project. I certify that I am at least 18 years of age and
have signed with the experimenter:
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Appendix B: Apparatuses
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Appendix C: Subjects
Subject A Subject B
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REFERENCES
Website
Factors influencing speed and accuracy of word recognition. Research Gate. (n.d.). Retrieved February
https://www.researchgate.net/publication/243693264_Factors_influencing_speed_and_accuracy_of
_word_recognition
Perceptual defence. Oxford Reference. (n.d.). Retrieved February 21, 2023, from
https://www.oxfordreference.com/display/10.1093/oi/authority.20110803100316449;jsessionid=9
B30F27C8FA5227CA3E3C687354E0F52
HarperCollins Publishers Ltd. (n.d.). Perceptual defence definition and meaning: Collins english
dictionary. Perceptual defence definition and meaning | Collins English Dictionary. Retrieved
IAC Publishing. (n.d.). What is an example of perceptual defense? Reference. Retrieved February 21,
Babbel.com, & GmbH, L. N. (n.d.). Taboo words and why we use them. Babbel Magazine. Retrieved
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https://www.studysmarter.us/explanations/english/lexis-and-semantics/taboo/
McGinnies, E. (1970, January 1). [PDF] Emotionality and Perceptual Defense.: Semantic scholar.
https://www.semanticscholar.org/paper/Emotionality-and-perceptual-defense.-
McGinnies/370ecb4c619981568c009fbd26d169a6535ad739
Merriam-Webster. (n.d.). Word association definition & meaning. Merriam-Webster. Retrieved February
Word association. Cambridge Dictionary. (n.d.). Retrieved February 21, 2023, from
https://dictionary.cambridge.org/dictionary/english/word-association
Daston, P. G. (1968, January 1). Word associations and sentence completion techniques. SpringerLink.
6_9#citeas
Carl Jung's word association test. Exploring your mind. (2021, November 15). Retrieved February 21,
https://www.britannica.com/science/association-psychology
https://education.nationalgeographic.org/resource/noise-pollution/
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Nathanson, J. A. and Berg, . Richard E. (2022, October 20). noise pollution. Encyclopedia Britannica.
https://www.britannica.com/science/noise-pollution
Merriam-Webster. (n.d.). Noise definition & meaning. Merriam-Webster. Retrieved February 21, 2023,
from https://www.merriam-webster.com/dictionary/noise
Rugg, M. (2010, January 1). How does background noise affect our concentration? Scientific American.
background-noise/
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