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  • Philip Kotler History

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    Jeralyn Macareal
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    Philip Kotler is considered the Father of Marketing. He defined marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Kotler described marketing as identifying unmet needs and quantifying potential markets and profits. The marketing concept focuses on satisfying customer needs through products that solve customer problems. Kotler outlined key aspects of marketing including segmentation, targeting, positioning, and the four Ps of product, price, place, and promotion.

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    Philip Kotler is considered the Father of Marketing. He defined marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Kotler described marketing as identifying unmet needs and quantifying potential markets and profits. The marketing concept focuses on satisfying customer needs through products that solve customer problems. Kotler outlined key aspects of marketing including segmentation, targeting, positioning, and the four Ps of product, price, place, and promotion.

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    © All Rights Reserved
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    12 views1 page

    Philip Kotler History

    Uploaded by

    Jeralyn Macareal
    Philip Kotler is considered the Father of Marketing. He defined marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Kotler described marketing as identifying unmet needs and quantifying potential markets and profits. The marketing concept focuses on satisfying customer needs through products that solve customer problems. Kotler outlined key aspects of marketing including segmentation, targeting, positioning, and the four Ps of product, price, place, and promotion.

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    © All Rights Reserved
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    Philip Kotler

    - The Father of Marketing


    - The science and art of exploring, creating, and delivering value to satisfy the
    needs of a target market at a profit
    - Marketing is the science and art of exploring, creating and delivering value to satisfy
    the needs of a target market for profit. Marketing identifies unrealized needs and
    wants. It defines, measures and quantifies the size of the identified market and
    the potential profit
    - The Marketing Concept is preoccupied with the idea of satisfying the needs of
    the customer by means of the product as a solution to the customer's problem
    (needs).
    - Types of Marketing: segmentation, targeting, positioning, needs, wants, demand,
    offerings, brands, value and satisfaction, exchange, transactions, relationships
    and networks, marketing channels, supply chain, competition, the marketing
    environment, and marketing programs.
    - The Four Ps stand for 'product', 'price', 'place' (i.e., distribution) and 'promotion'
    (i.e., advertising)

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