ET Money

It is a fintech and wealth management platform that enables its users to invest in mutual funds, stocks, fixed deposits etc.

Pros Cons
It offers a freemium subscription and provides a user-friendly E-mails with investment suggestions are sent regularly based
interface on the searches made on the app and this can be
unfavourable for users who have invested already.
It enables users to invest in portfolios that can be chosen In terms of achieving long term profitability, it can be
based on risk appetite, investment horizon, ROI and several challenging for the firm with its freemium model as switching
other factors cost remains almost negligible. It is highly dependent on
customers using its complementary offerings like loans,
insurance for which it is not a preferred platform usually.
Allows comparison of different funds within same category Freemium model can also attract a lot of inactive users which
will only increase the expenses and also, the customer churn
It also has a section where the users can learn about different With abundant information about different schemes, for a
investment options through videos, blogs and choose wisely user without a good financial awareness, it can be
overwhelming and it can lead to customer churn
With miscellaneous features like return calculators, tax saving Observed frequent failures in payment transactions that can
maximiser, expense tracker etc.., it acts as a one-stop solution lead to customer dissatisfaction and negative word of mouth
for all the financial needs of an user