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Q Explain in detail the revenue model ( process of generating revenue) for Solar
PV Project, Residential Building, Manufacturing Unit and other PPP projects.
A revenue model is a framework for determining how a business will earn revenue. Revenue
models map out the value proposition of a business, how to price the value, and
how customers will pay for it.
Without a clear and well-defined revenue model, with a clear plan of how to generate
revenues, new businesses will more likely struggle due to costs which they will not be able to
sustain. By having a clear revenue model, a business can focus on a target audience, fund
development plans for a product or service, establish marketing plans, begin a line of credit
and raise capital.
The type of revenue model that is available to a firm depends, in large part, on the activities
the firm performs, and how it charges for those. Various models by which to generate
revenue include the following:
● Production Model
● Manufacturing Model
● Rental & Leasing Model
● Construction Model
● Advertising Model etc.
Solar energy power plants (both utility and rooftop scale) have seen tremendous amounts of
growth in the last few years. With such growth in conjunction with the country’s ambitious
target of 100 GW, the market is to achieve new heights. Revenue is generated by selling the
generated energy or savings are made by consuming the generated electricity. From a
consumers and/or investors perspective it is important that he chooses the right business
model to minimize his risks and maximise his returns. The Production Model is used in solar
energy plants.
When we talk about the residential building, the revenue is generated either by the rents or
the sales of the residential units. Both the Construction Model and the Rental model are
applicable in this case.
Manufacturing is the production of merchandise using labour, materials, and equipment,
resulting in finished goods. Revenue is generated by selling the finished goods. They may be
sold to other manufacturers for the production of more complex products (such as aircraft,
household appliances or automobiles), or sold to wholesalers, who in turn sell them to
retailers, who then sell them to end users and consumers. Manufacturers may market directly
to consumers, but generally do not, for the benefits of specialisation.