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  • BCM Nike

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    Đinh Hiệp
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    Nike's key activities include research and development, manufacturing through contractors, and managing an international supply chain. Its value propositions are running shoes and brand loyalty. Nike's customer relationships are built on its brand and it targets global retailers and test markets. Its key resources are manufacturing, its brand, supply chain capabilities, and patents.

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    BCM-NIKE

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    Nike's key activities include research and development, manufacturing through contractors, and managing an international supply chain. Its value propositions are running shoes and brand loyalty. Nike's customer relationships are built on its brand and it targets global retailers and test markets. Its key resources are manufacturing, its brand, supply chain capabilities, and patents.

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    © All Rights Reserved
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    42 views1 page

    BCM Nike

    Uploaded by

    Đinh Hiệp
    Nike's key activities include research and development, manufacturing through contractors, and managing an international supply chain. Its value propositions are running shoes and brand loyalty. Nike's customer relationships are built on its brand and it targets global retailers and test markets. Its key resources are manufacturing, its brand, supply chain capabilities, and patents.

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    © All Rights Reserved
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    of 1

    KEY KEY ACTIVITIES VALUE CUSTOMER CUSTOMER

    PARTNERSHIPS PROPOSITION RELATIONSHIP SEGMENTATION


    Current:  R&D  Running  Brand  Global
     Manufacturin  Manufacturing shoes loyality retailers
    g contractors & distribution  Test
     International  Demand
    supply chain creation
    partners
     Retailers
     Star athletes –
    Jordan, Tiger,
    Kobe

    KEY RESOURCES CHANNELS


     Manufacturing  Distributio
     Brand n&
     Supply chain licenses
     Patents &
    other IP

    COST STRUCTURE REVENUE


     Cost of sales - $1.7B  Shoes sold (wholesale) - $3B
     Research & development - $23.8M
     Promotion & advertising - $395.6M
     Selling & administrative - $494.3M
    BUSINESS CANVAS MODEL : NIKE

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