Markstrat Simulation

Team S
Industry Berlin
Submitted by
Neha Sheenam
Rajat Bhatia
Amrutha
Jeevan Rathod
Shivam Gupta
  Well established market
 Several strong brands at various price points
 Catering to various needs of customers
 Sonite brands are mainly differentiated on 5
main factors
Sonite
* Processing Power
* Display Size
* Design Index
* Battery Life
* Number of Features
 Explorers (Ex)

Products and SOLO Savers (Sa)

Shoppers
(Sh)
types of Types of Customers
customers SOFT
High Earners Professionals
(Hi) (Pr)
Stats for
Period O
Stats for
Period 2
Stats for
Period 2
P&L
Statement
Company
Projections
 Analyzing all the available
reports

Growth Segmenting the customers

according to the range of
Strategy products

Spending on advertising
and commercial
expenditure is 80-20 rule
 Better to focus on
fewer products and
attract their target
Competitive analysis
market to build
of other brands and
brand identity
trying to position
Recommendations Segmenting,
Targeting and
efficiently than
them by adjusting
Positioning are key
marketing mix and
for success
commercial team
THANK YOU