MARKSTRAT

SIMULATION
TEAM S
INDUSTRY
CONSTELLATION
 Product Portfolio Strategy
• Aim is to have a product portfolio catering each customer segment and capturing
market share in future rounds and improving SPI
• The product portfolio focuses and prioritize on growing segments

SEAL
SOLO SOFT
(Premium
(Premium) (Economical)
vodite)

SOUL SOFA
(cost (Mid
reduction) Segment)

2
Segmentation of Products

SOLO – High Earners & Professionals

SOFT converted to SOUL – Savers

SOFA – Shoppers

SEAL – Innovators

3
Pricing Strategy
• Pricing of products is based on purchase intentions and considering income level
of target segment rather getting into price wars

Distribution Strategy
• Focusing on the changing needs and trends of the target and positioning the
products accordingly in mass merchandiser, specialty stores and online stores

Advertising Strategy
• Spending on advertising and commercial expenditure is 80-20 rule.
Based on the competitive reports.
4
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