• Dr. S. shanmugapriya & V.

srivarshini (2018) has been mention in their research paper “Consumers

preferences and satisfaction on instant product” published in IJIRAH in volume 3 issue 1 2018, that
with) help of modern technology peoples that instant food is only food that reduces their time for
cooking preparation.

• Saritha Bahl (2012) has developed a model to understand determinants of consumer behaviour
regarding buying decision. The frequency of consumers’s shopping for food products has been
analysed among different occupations. Efforts have been taken to know the attitude of the
consumers towards food product labels and their perception about food safety which has also
analysed.

• Gopal Das and Dr. Rohit Vishal Kumar (2009) impact of stock amenities on Buyer’s behaviour.
Indian journal of Marketing September, 2009.

• Ramasamy et al (2005) have concentrated on the buying behaviour that is vastly influenced by
awareness and brand image towards the product. Television advertisement is the most important
source of information followed by display in retail outlet. Based on the opinion of consumers accept,
quality and price of the product as an important factor to purchase.

• Kumar et al (1987) examined various factors influencing the purchasing decision making of
different food products. Origin and brand of the products were cross tabulated against age, gender
and income. Results revealed that age, education and income were the significant factors influencing
in buying decision. Consumers were attracted by the brand image than the origin of the product.

. Grigoroudis, E and Siskos, Y (2009) provide definition for ‘customer’ upon two approaches:
With reference to loyalty, “A customer is the person that assesses the quality of the offered
products and services” and on process oriented approach, “the customer is the person or group
that receives the work output”.