COURSE OUTLINE

Course Name Managerial Economics Prepared On Jan,

Course Code ECO 310 2021
Credit Hours 48
Course Prereq. Microeconomics Revised On Oct,
Code 2021
Course Type Core Course Elective
Program BBA
Semester 6th
Instructor: Dr. Qazi A. Subhan
Course Description

Course Learning Outcomes Program Goal

Sr. No PG1 PG2 PG3 PG4 PG5

CLO1 To provide the students practical 

applications in real entrepreneurs

CLO2 Beyond developing a coherent view of    

economic reality, “economic analysis
for managers” provide techniques that
increasingly play roles in both business
policy formulation and decision
making.

CLO3 As both macro & micro economics   

issues frequently receive more visible
media attention, the “economic analysis
for managers” helps to analysis such
issues in a better way and hence
provide a far greater and more
endeavoring impact in shaping our
environment.

CLO4 Usually, it has been observed that the  

students find lot of difficulties, to
handle the economic decision-making,
although they had academic knowledge
of Business economics.

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 CLO5 The practical knowledge, provided    
during this course, may help the
students to apply the same into real life
problems faced by them while working
as business manager, not only to
survive in the economy, but also to
achieve the prime objective of
maximization of profits through
customer satisfaction.

Teaching & Learning Methodology

 Lecture slides.
 Hand outs/ reading material/ exercises
 Group discussions.
 Journal and Magazine articles as home reading assignment.
 Case studies and their presentation.

Textbook(s)
 Managerial Economics In a Global Economy (Sixth Edition) by Dominick Salvatore

Reference Book(s)
 Managerial Economics: A strategic Approach, C Timothy, G Robert and David, Prentice
Hall
 Managerial Economics (Fourth Edition) by H.Craig Pertersen & W. Cris Lewis:

 Harvard Business Review, Harvard Business Press.

 Economist Weekly, Business Section, focused on economic activities.
 The New York Times: Business Section, focused on economic activities
 The Wall Street Journal: Business Section, focused on economic activities

Research Journals /Papers

Magazine Articles/ Published Material

Grading Policy
Assessment Instruments Percentage
Quizzes 15%
Assignments + Project 20%
Mid Term Exam 25%
Final Exam 40%

Week-wise Course Outline

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 Activities( Critical Thinking) Learning
Week/ Contents Case Studies, Roleplays, Movie Objectives
Session Clips, Assignments, Research Addressed
Papers,
Presentations
1 The nature & Scope of Slide Presentations The student will learn
Managerial Economics about the nature, scope
(CH-1, Dominick Salvatore) and importance of the
subject in the
The scope of Managerial economics managerial decision-
The theory of the firm and nature of making process.
profit. Business ethics.
The course rules and regulations.

2 Market Demand & Supply. Market Demand & Supply. The student will be able
Market Equilibrium Market Equilibrium to access the effect of an
Comparative Static Analysis Comparative Static Analysis event or policy on the
economy by studying
this topic. He will start
Case Study-1 thinking about how it
will affect supply and
demand.
3 Firm Optimization Techniques Assignment # 1 The Student will be able
(CH-3, Dominick Salvatore) to answer, how firms
make production
Methods of expressing economic decisions in competitive
relationship Total average & markets. It will develop
Marginal Relationship. the understanding of the
Optimization analysis student about the
consumers’ decisions:
what to buy and how
much to buy?
4 Firm Management Tools Quiz # 1, Student will be able to
(CH-3, Dominick Salvatore) learn about the new
Case Study-2 management tools for
New Management Tools the optimization of
Other Management Tools for firms profits and
Optimization revenue.

5 Demand Analysis The student will be able

(CH-4, Dominick Salvatore) to learn by how much
The Demand for the commodity. buyers and sellers
Price, Income and Cross Elasticity respond to change in
of Demand. market conditions.
Using Elasticity’s in consumer
decision making.

3
6 Demand Estimation
(CH-5, Dominick Salvatore)
Identification of the problem
Marketing research approaches to
demand estimation
Regression analysis in demand
estimation
7 Demand Forecasting
(CH-6, Dominick Salvatore)
Qualitative Forecasting
Time series analysis
Smoothing techniques
8 REVISION FOR EXAM
9 MIDTERM EXAM
10 Production Theory & Estimation
(CH-7, Dominick Salvatore)
The organization of Production and
Production Function
Optimal combination of inputs,
Returns to Scale
11 Cost Theory & Estimation
(CH-8, Dominick Salvatore)
The Nature of Costs
Short-run and long Run Costs The
learning Curves
Cost-Profit Volume Analysis
12 Market Structure: Perfect
Competition. Monopoly &
Monopolistic Competition
(CH-9, Dominick Salvatore)
Market Structure and the degree of
Competition. Perfect Competition
Monopoly, Monopolistic
Competition
The student will be able
to learn about the
different marketing
research approaches to
identify the demand
estimates. They will
also get the
understanding of using
regression analysis for
demand estimation.
Quiz # 2 The Business Graduate
will come to know
Case Study-3 about the different
forecasting techniques
used in demand
forecasting i.e.
qualitative, Time series
and smoothing
techniques.
The student will learn
about the organization
of production, the firm`s
optimization techniques
and decisions making
from the return scale
analysis.
The student will learn
Case Study-4 about the different costs
curve, the learning cure
of the firm and the cost-
profit analysis for the
firm`s long tern survival
and profit
Quiz 3 After learning these
topics, the student will
be able to answer the
questions as, what are
the different kinds of
markets, how do they
operate and what is
there profit margin etc.
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 13 Oligopoly Assignment 2 The student will learn
(CH-10, Dominick Salvatore) Case Study-5 about the market
Oligopoly and firm Perfect structure of an
Competition. oligopolistic market, the
Oligopoly Models: Cournot Model different oligopolistic
& Kinked Demand curve model. models and its sales
Sales Max. Model maximization
techniques.
14 Game Theory Quiz # 4 The student will learn
(CH-11, Dominick Salvatore) about the oligopolistic
Strategic Behaviors & Game Theory interdependence &
Dominant Strategy and Nash strategic behavior in
Equilibrium. game theory, the firm`s
The prisoner`s Dilemma. strategic moves with
Case Study and without risk.

15 Pricing Practices Case Study-6 The student will learn

(CH-12, Dominick Salvatore) about the real-world
pricing practices of
Pricing of multiple Products Price different product, price
Discrimination Transfer Price & discrimination and the
Pricing in Practice transfer price strategies
adopted by the different
firms.
16 Revision and Group Presentations
of Final Projects
17 Group Presentations of Final
Projects
18 FINAL EXAM
nes – Final Group Projects

The students must follow the guidleines and it would be strictly observed

1. Pledgrism Report : (The similarity index of Report should be Below Than 15%)
2. APA Style should be followed in in text referencing and end references
3. Font Size ( 12 for text, Time New Roman, Justified document)
4. Insert Page Number (Middle + Bottom)
5. Group Members ( 3-4)

BBA Program Goals

PG1 – Ethical consideration and behavior

PLO 1: Inculcating ethical values and prosocial behavior among students through
community support programs and other related activities.

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PLO 2: Ensuring ethical considerations while making effective business decisions.

PG2- Analytical skills

PLO 3: Developing analytical skills by evaluating current and emerging business problems
to enhance critical thinking of students.

PG3 – Communication and interpersonal skills

PLO 4: Enhancing business communication skills for self and professional development
through class room teaching, co-curricular and extra-curricular activities.

PLO 5: Developing interpersonal skills by preparing students to work in teams in diverse

professional environment to better understand and to respect the opinion of others.

PG4-Core business knowledge

PLO 6: Providing core knowledge in the field of management, marketing, finance, human
resource, information technology, statistical analysis, and research.

PLO 7: Imparting industry specific knowledge while bridging the gap between academia
and industry.

PG5 – Technological skills

PLO 8: Depict knowledge and problem solving through technology based instructional
design.

PLO 9: Instill among students the use of current technology through application of relevant
and latest software across broad business domains.