DE LA SALLE UNIVERSITY-DASMARIÑAS

COLLEGE OF BUSINESS ADMINISTRATION

AND ACCOUNTANCY
ALLIED BUSINESS DEPARTMENT

COURSE SYLLABUS

COURSE CODE : B-ECON002

COURSE TITLE : Managerial Economics
COURSE TYPE : Lecture
COURSE CREDIT : 3 Units
PRE-REQUISITES : None
CO-REQUISITES : None

COURSE DESCRIPTION:

This course focuses on the application of economic theories and models as well as some mathematical tools
and statistics to business decision-making. The main topics include an overview of managerial economics,
demand and supply, demand estimation, production and cost analysis, market structure and pricing and
output decisions. This will basically utilize microeconomic principles and quantitative tools that will aid
managers in making sound decisions. This course could enhance students’ understanding of how markets
operate and develop their capability in making economic predictions about market outcomes. It should also
serve as a foundation for further studies in accounting, management, finance, and marketing.

The course will have a special provision on modality, pacing, pedagogy, assessment type,
communication and feedback based on the national, regional, provincial, city, and institutional
guidelines for the safety amidst disaster and pandemic. Hence, this class shall be delivered in both
online and offline/module-based approach.

COURSE LEARNING OUTCOMES:

At the end of the course, students are expected to:

CLO1. Apply the economic way of thinking to individual and business decisions and act strategically under
conditions of rapid change and uncertainty.

CLO2. Analyze the market equilibrium principles, calculate elasticities and apply statistics and mathematics
in demand estimation and forecasting and use these in business decision making.

CLO3. Analyze the concept of production and differentiate the types of costs of production, how they affect
the short- and long-run decisions, and derive the equilibrium conditions for cost minimization and
profit maximization.

CLO4. Differentiate the four basic market models of perfect competition, monopoly,
monopolistic competition, and oligopoly, and how price and quantity are determined in
each model

CLO5. Demonstrate 21st century skills in all learning activities.

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LEARNING PLAN

Learning Outcomes for Midterm Period

Course Learning Outcomes Topic Learning Outcomes

CLO1. Apply the economic way of thinking
to individual and business decisions
 TLO1. Reflect on the concept of economics and
and act strategically under
opportunity cost and be able to apply this in real life
conditions of rapid change and
situation
uncertainty.
 TLO2. Analyze the role of managerial economics in
the managerial decision making process.

 TLO3. Analyze equilibrium price, equilibrium

quantity, and market equilibrium graphically and
mathematically.

CLO2. Analyze the market equilibrium
principles, calculate elasticities and apply
statistics and mathematics in demand
estimation and forecasting and use these in
business decision making.
 TLO4. Measure the responsiveness of consumers'
demand to changes in the price of a good or
service, the price of other goods and services,
and income as well as other elasticities and apply
these in managerial decision making.

 TLO5. Evaluate the different methods of

estimating and forecasting demand using actual
and hypothetical data.

CLO5. Demonstrate 21st century skills in  Collaboration, Skilled Communication, Knowledge

all learning activities. Construction, Self-Regulation, Real-World Problem-
Solving, Use of ICT (not part of topic, but integrated in
assessments)

Onsite Activities

Allotted Hours
Asynchronous
Synchronous

Module Teaching-Learning Activities /

Assessment
Summative

No and Assessment Strategy

Learning
Outcome( Offline/Printed Online Module Technology
s) Date Module Activities Activities Enabler
Module 1 Sep  Printed course  Syllabus Schoolbook / 1.5
14 syllabus uploaded MS Teams
CLO1  Course overview  Presentation of PowerPoint
TLO1  Course course overview
TLO2 requirements  Course
CLO 5 requirements

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  Gospel reflection
essay  Gospel reflection
 Tips to succeed in essay
distance learning  Tips to succeed
via printed in a fully online
module class
 Review of the  Review of the
Sep Basic Economic Basic Economic Schoolbook / 1.5
17 Concepts Concepts

 Enabling  Enabling
Assessment on Assessment on
Basic Economic Basic Economic
Concepts Concepts

Module 1  Bible Reading

 Bible Reading and
CLO1 and Reflection
Reflection
TLO1  Managers,
TLO2  Managers, Profits,
Profits, and
CLO 5 and Markets and
Markets and Role
Role of Economics
of Economics in
in Managerial
Managerial
Decision Making
Sep Decision Making Schoolbook
 / 1.5
21 PowerPoint
 Enabling
 Enabling
assessment on
Exercises on
Mathematical
Mathematical
Concepts Used in
Concepts Used in
Managerial
Managerial
Module 2 Economics
Economics
CLO2
TLO3 Sep  Bible Reading  Bible Reading Schoolbook / 1.5
CLO5 24 and Reflection and Reflection
 Demand, Supply  Demand, Supply
and Market and Market
Equilibrium (Part Equilibrium (Part
1) 1)
 Enabling  Practice
Exercises on Assessments on
Demand, Supply Demand, Supply
and Market and Market
Equilibrium (Part Equilibrium (Part
I) I)

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  Bible Reading  Bible Reading
and Reflection and Reflection
 Demand, Supply,  Demand, Supply,
and Market and Market
Equilibrium (Part Equilibrium (Part
Sep II) II) PowerPoint
/ 1.5
28  Enabling  Enabling Schoolbook
Assessment: Quiz Assessment: Quiz
on Demand, on Demand,
Supply and Supply and
Market Market
Equilibrium Equilibrium
Oct 1 SELF-CARE / ME-TIME 1.5
 Bible Reading
 Bible Reading
and Reflection
and Reflection
 Comparative
 Comparative
Statics and Schoolbook
Statics and
Oct 5 Demand and MS Teams / 1.5
Demand and
Supply Gimkit
Supply
Applications
Applications
Module 2  Practice
CLO2  Lesson Exercises
assessments
TLO3  Food for the Soul
TLO4  Food for the Soul
 Elasticity and
CLO5  Elasticity and Schoolbook
Oct 8 Total Revenue /
Total Revenue PowerPoint
 Practice
 Lesson exercises
assessments
 Summative  Summative
Assessment 1: Assessment1:
Quiz on Demand Quiz on Demand Schoolbook
Oct
and Supply and Supply / 1.5
12
Applications and Applications and
Elasticity Elasticity

 Bible Reading
 Bible Reading
and Reflection
and Reflection
 Basic Estimation
 Basic Estimation
Oct Techniques Schoolbook
Module 2 Techniques Using / 1.5
15 Using Regression Sway
Regression
CLO 2 Analysis
Analysis
CLO 5  Practice
 Lesson exercises
TLO 3 assessments
TLO 4  Food for the Soul
 Food for the Soul
TLO5  Basic Demand MS Teams
Oct  Basic Demand
Estimation Schoolbook / 1.5
19 Estimation
 Practice
 Lesson Exercises
assessments
 Food for the Soul
 Food for the Soul
 Production and
Oct  Production and Schoolbook
Cost Estimation / 1.5
22 Cost Estimation MS Teams
 Practice
 Lesson Exercises
Assessment

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 Module 2  Bible Reading
 Bible Reading
CLO2 and Reflection
and Reflection
TLO3  Estimating and
 Estimating and
TLO4 Forecasting Schoolbook
Oct Forecasting
CLO5 Demand for MS Teams / 1.5
26 Demand for
Price-Taking Gimkit
Price-Taking
Firms
Firms
 Practice
 Lesson Exercises
assessments
Oct
29/  Course Review  Course Review
/ 3.0
Nov  Consultation  Consultation
2
 Summative  Summative
Assessment 2: Assessment 2:
Nov. Schoolbook
Demand Demand / 1.5
5 Yammer
Estimation and Estimation and
Forecasting Forecasting
Nov
SELF-CARE / ME-TIME 1.5
9
13.
TOTAL 4.5 3.0 3.0 27.0
5

Learning Outcomes for the Final Period

Course Learning Outcomes Topic Learning Outcomes

 TLO6. Analyze the theory of production in

CLO3. Analyze the concept of production and
managerial decision making of the firm and
differentiate the types of costs of production,
evaluate the profit – maximizing output and cost-
how they affect the short- and long-run
minimizing input combination mathematically and
decisions, and derive the equilibrium
graphically.
conditions for cost minimization and profit
maximization.
 TLO7. Differentiate the concepts of economies of
scale, economies of scope, and learning curve.

CLO4. Differentiate the four basic market
models of perfect competition, monopoly,
monopolistic competition, and oligopoly, and
how price and quantity are determined in
each model
 TLO8. Compare the different market structures
based on different characteristics and evaluate
how prices, output, and profit are determined in
perfect and imperfect markets.

CLO5. Demonstrate 21st century skills in  Collaboration, Skilled Communication, Knowledge

all learning activities. Construction, Self-Regulation, Real-World Problem-
Solving, Use of ICT (not part of topic, but integrated in
assessments)

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 Onsite Activities
Teaching-Learning Activities /

Allotted Hours
Asynchronous
Synchronous
Module No Assessment Strategy

Assessment
Summative
and
Learning Printed Module Online Module Technology
Outcome(s) Date Activities Activities Enabler

 Bible Reading
 Bible Reading and Reflection
and Reflection  Production and MS Teams
 Production and Cost in the Short Schoolbook
Nov 12 / 1.5
Cost in the Short Run PowerPoint
Run  Practice Gimkit
 Lesson exercises assessments

 Food for the Soul

 Food for the Soul  Production and
 Production and Cost in the Long
Schoolbook
Nov 16 Cost in the Long Run / 1.5
PowerPoint
Run  Practice
 Lesson exercises assessments

 Enabling
 Enabling
Assessment: Quiz
Assessment: Quiz
Module 3 Nov 19 on Production Schoolbook / 1.5
on Production
Theory
Theory
CLO 3
CLO 5  Food for the Soul
TLO 6  Food for the Soul  Production and
TLO 7 MS Teams
 Production and Cost Estimation
Nov 23 Schoolbook / 1.5
Cost Estimation  Practice PowerPoint
 Lesson exercises Assessments

 Enabling  Enabling
Assessment: Quiz Assessment: Quiz Schoolbook
Nov 26 / 1.5
on Optimization on Optimization
and Costs and Costs

 Bible Reading  Bible Reading

and Reflection and Reflection
 Managerial  Managerial
Decisions in Decisions in Schoolbook
Dec 3 / 1.5
Competitive Competitive Sway
Markets Markets
 Lesson exercises  Practice
Assessments

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Module 4 Dec 10 SELF-CARE / ME-TIME 1.5
CLO 3  Summative  Summative
CLO5 Assessment 3: assessment 3:
TLO 6 Jan 11 Schoolbook / 1.5
Production and Production and
TLO7 Cost Theory Cost Theory
 Bible Reading
 Food for the Soul
and Reflection
 Profit-
 Profit-
Maximizing
Maximizing
Output and MS Teams
Output and
Jan 14 Pricing Schoolbook / 1.5
Pricing Decisions
Decisions in a
in a Monopolistic
Monopolistic
Market
Market
 Practice
 Lesson exercises
assessments
 Food for the Soul  Food for the Soul
Module 4
 Profit-  Profit-
Maximizing Maximizing
CLO 4
Output and Output and
CLO 5 Schoolbook
Jan 18 Pricing Pricing Decisions / 3.0
TLO8 Sway
Decisions in in Monopolistic
Monopolistic Competition
Competition  Practice
 Lesson exercises assessments
 Food for the Soul  Food for the Soul
 Profit-  Profit-
Maximizing Maximizing
Output and Output and
Jan 21 Pricing Pricing Decisions Schoolbook / 1.5
Decisions in in Oligopolistic
Oligopolistic Market
Market  Practice
 Lesson exercises assessments
 Enabling
 Enabling
assessment: Quiz
assessment: Quiz
on Profit
on Profit
Maximization
Maximization and
and Output Schoolbook
Jan 25 Output Decisions / 1.5
Decisions in Yammer
in Competitive
Competitive
Markets and
Markets and
Firms With
Firms With
Market Power
Market Power
 Consultation and  Consultation and
Report on Report on
Jan 28 Progress of Final Progress of Final / 3.0
Output Output

Feb 1  Summative  Summative MS Teams / 1.5

Assessment 4: Assessment 4: Schoolbook
Presentation of Presentation of
Final Output Final Output (Part
(Part 1) 1)

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  Summative
 Summative
Assessment 4:
Assessment 4:
Presentation of MS Teams
Feb 4 Presentation of / 1.5
Final Output MS Forms
Final Output
(Part 2)
(Part 2)
 Reflection of the
 Debriefing and
entire module MS Teams
Feb 8 course reflection / 1.5
 Final Output Schoolbook
 Peer evaluation
submission
4. 13. 3.
TOTAL 3.0 27.0
5 5 0

GRADING SYSTEM

Midterm
Enabling Assessments - 60%
Summative Assessments - 40%
100%

Finals
Enabling Assessments - 50%
Summative Assessments - 50%
100%

Overall Final Grade = Midterm + Final

2

COURSE POLICIES AND REQUIREMENTS

1. Your subject professor shall enroll you in the e-class which will be based on the class list provided
by the Office of the University Registrar and the portal. For those who opted for printed modules,
you will only be given the module if you are officially enrolled.

2. Communication and Feedback

a) Online synchronous communication shall be done as indicated in the learning plan section
of the syllabus.
b) Online asynchronous communication shall be done when the faculty utilizes at least one of
the recommended asynchronous communications. The minimum response time for
asynchronous communication is 24 hours, excluding Sundays and holidays. All
communication platforms must be explicitly indicated in the syllabus following the
recommended asynchronous communication platforms:
i) At the Forum Tab in Schoolbook, students can post their general concerns. The
forum is public and any post can be seen by the class.
ii) Any private or confidential matters may be messaged through Schoolbook
messaging feature.

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 iii) E-mail can be an alternative way of communicating with your subject professor.
You may email your subject professor at @dlsud.edu.ph.
c) Offline communication is only for students who opted for printed modules. Text messaging,
subject to strict confidentiality agreement between the student and the professor maybe
used. This mode of communication is exclusive only for the specified type of student. Calls
may be entertained within working hours (8AM to 5PM), while text messages may be
responded to within 24 hours, excluding Sundays and holidays.
d) Using of foul, curse, and other bad words, whether in written or verbal is being discouraged.
There should be no shouting, no flooding of chat and messages, and no selling.

3. Attendance Policy
a) Attendance policy for online classes is scheduled based on the learning plan. Attendance,
especially in synchronous classes, shall not be a basis for receiving a failing grade because it
should not comprise any grade in the class standing.
b) RSVP is part of an ethical process of conducting online meetings, thus, the following will be
observed:
i) The synchronous meeting will be made by the teacher at least 14 calendar days
before its schedule.
ii) The student must RSVP at least three days before the scheduled synchronous
meeting.
iii) The faculty will announce two days before the calendared synchronous meeting if it
will push through or if it will be cancelled. If cancelled, the faculty will announce an
asynchronous activity and the new schedule of the synchronous meeting.
c) The minimum required attendees in synchronous class shall be 50% of the entire class. It is
the faculty’s prerogative whether to continue or discontinue the session if it does not reach
50%. However, if the attendees are less than 20% of the total class, the synchronous session
will be rescheduled, an asynchronous learning activity should be given to consume the time
for the synchronous meeting.
d) All synchronous meetings will be recorded and embedded into a schoolbook page section. It
should also be accessed by students at MS Teams and other institutionally subscribed video
hosting platforms.
e) The synchronous meeting will only be held on the schedules indicated in the registration
form.

4. Intellectual Property Policy

a) Policy and copyright infringement will not be tolerated. Any violation of such will earn
students a grade of zero in the assessment.
b) The use of any illegally obtained software is strictly prohibited.
c) Students are encouraged to use their original photos, videos, and other resources. Otherwise,
students can use royalty-free resources or embed the sources in their submissions to avoid
copyright infringement and/or plagiarism.
d) Inviting people who are not part of the class, in synchronous meetings is strictly prohibited,
unless approved by the subject teacher. Posing as another person during a synchronous
activity is strictly prohibited.
e) Giving of password in Schoolbook and Office 365 to others who are not part of the class is
strictly prohibited. Likewise, accessing Schoolbook and Office 365 account other than the
students’ personal account is also strictly prohibited. Violating students will be reported to
the Student Welfare and Formation Office (SWAFO).

5. Other Policies
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 a) Students must wear decent casual or smart-casual attire prescribed by the Student
Handbook.
b) Microphone must be muted and only unmuted when the teacher requires them to.
c) Videos may be used by the teacher to validate attendance. However, the student can choose
to turn off the video if the teacher allows them to.
d) Use of English is required for any presentation including the question and answer. Tagalog
or Tagalog-English can be used during consultation.

REFERENCES

Online References
Call Reference Material
number or
e-provider
Maurice, S.C and Thomas, C.R. (2016) Managerial economics: Foundations of business
Online
analysis and strategy (12thth ed.). N.Y: McGraw Hill .
Keat, P., Young, P., and Erfle, S. (2014). Managerial Economics (7th edition). Pearson.
Online Retrieved from https://bit.ly/3ae2uVq
Youtube
Introduction to Managerial Economics, https://youtu.be/Te1uneseDrg
Channel
Youtube
Introduction to Managerial Economics, https://youtu.be/nsfPUisgeP4
Channel
The Open University of Hongkong (2017) Principles of managerial economics. Original source:
The Saylor Foundation
Online https://bit.ly/3ae2uVq

Pettinger, T. (2019). Factors affecting supply and demand of housing. Retrieved from
Online https://www.economicshelp.org/blog/15390/housing/factors-affecting-supply-and-
demand-of-housing/

Economics Course (2015). Chapter 2. Thinking like an economist. Gregory Mankiw. Pprinciple
YouTube
of economics. Retrieved from https://www.youtube.com/watch?
Channel
v=4o69zH4uycI&list=PL2ptn2NXen02EmsPSGwnbOcBHgOZ_lf9M&index=4

Mankiw, N.G. (2018). Principles of economics (8th ed.). Stamford, CT :

Cengage Learning, [2018] Retrieved from
Online
http://www.ru.ac.bd/wp-content/uploads/sites/25/2019/03/108_03_Mankiw-Principles-of-
Economics-South-2017.pdf
Flynn, S.M. (2018). Economics for Dummies (3rd ed.) John Wiley & Sons, Inc., Hoboken, New
Online
Jersey https://www.pdfdrive.com/economics-for-dummies-e184069418.html

Online Hirschey, M, and Bentzen, E. (2016). Managerial Economics (14 th ed.). Cengage Learning
EMEA.file:///C:/Users/Dell/Documents/Books%20in%20Managerial%20Economics/
Page 10 of 11
 Managerial%20Economics%20by%20Eric%20Bentzen,%20Mark%20Hirschey.pdf
Case, K, Fair, R, and Oster, S. (2012). Principlaes of Economics (10 th ed.) Pearson Prentice Hall
file:///C:/Users/Dell/Documents/Books%20in%20Managerial%20Economics/Karl-E.-
Online
Case-Ray-C.-Fair-Sharon-M.-Oster-Principles-of-Economics-10th-Edition-The-Pearson-
Series-in-Economics-.pdf

On-Site References

Call Reference Material

number or
e-provider
Maurice, S.C and Thomas, C.R. (2020) Managerial economics: Foundations of business
On request
analysis and strategy (13thth ed.). N.Y: McGraw Hill .
HB
Maurice, S.C and Thomas, C.R. (2016) Managerial economics: Foundations of business
171.5 .C266
2016 analysis and strategy (12thth ed.). N.Y: McGraw Hill .
HD30.22.
Keat, P., Young, P., and Erfle, S. (2014). Managerial Economics (7 th edition). Pearson.
K39 2014
HD
30.22 .H61 Hirschey, M. (2016). Managerial economics.(12th ed.). Cengage Learning
6 2016
HB 172 Tucker, I. B. (2017). Microeconomics for today (9th ed.) Mason, OH : South-Western, Cengage
.T795 2017 Learning
HD Keller, G. (2016). Statistics for management and economics abbreviated (10th ed.).
30.215 .K2 Boston, MA : Cengage Learning
82b 2016

HB
171.5 .M311 3G E-learning LLC (2017). Managerial Economics (Paperback). New York, NY : 3G E-learning
LLC,USA. c2017

Prepared: Allied Business Department

1st Semester 2020-2021

Approved: MICHAEL E. DEL ROSARIO, MSM

Chair, ABD

Endorsed: MARY FELIDORA FLORINOR M. AMPARO, PhD

Dean, CBAA

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