Chapter 5

Summary, Conclusion and Recommendation

This chapter presents the summary and conclusion derived from the
study's conduct, which is to probe on the assessment to know the strategic
management adapted by the three coffee shops in different locations in Lapu-
Lapu City to the three respondents of each coffee shop. It also makes
recommendations that the researchers can pursue.

The research was conducted within the vicinity of Lapu-Lapu City. The
respondents were three coffee shop managers. They were chosen through
research sampling. It is using the case study approach and presents a
descriptive quantitative method. Important data was collected using a multiple-
response survey questionnaire. The frequency and percentage distribution table
methods, as well as the arithmetic method of ungrouping data, were used as
statistical tools.

Summary of Findings

The study's findings were summarized in accordance with the problem

statement stated in Chapter 1.

1. Examine the strategic management of the three coffee shops particularly

in both external and internal operations such as marketing strategy and
sales revenue.

The researchers studied the strategic management used by the three

selected coffee shops, in both external operations such as third-party delivery
services, as well as using social media as a marketing tool and internal
operations, specifically, in terms of sales and revenue, by letting the respondents
answer multiple questions in which it is found out that the same strategies were
being employed. Based from the respondents’ answers in the questionnaire
provided by the researchers it shows that they employ tactics such as using
social media to advertise their goods by offering discounts on the products they
sell to customers, and using third-party services such as delivery apps.

The researchers also find that the challenges they faced during the
COVID-19 pandemic are similar. Based from the respondents’ answers in the
questionnaire provided by the researchers it shows that all three coffee shops
are facing challenges in sales revenue, loss of customers and only a minimum
number of employees working and operating the coffee shop.

2. Determine the method used to successfully maintain the business

running during a crisis, particularly in terms of their problems and
challenges. 

The researchers were able to determine the method used to successfully

keep the business running during a crisis, particularly coping with problems and
challenges, in terms of , their sales revenue, loss of customers and skeletal
workforce. They also use food delivery apps to expand their product to other
cities. Finally, in order to keep their business running during a crisis, they offer
discounts and rebates to customers.

The methods used to overcome the problem includes advertising in

social media, giving customers discounts, and venturing to third-party services
such as food delivery apps like Food Panda and Grab Food for customers who
cannot dine in but still want to buy and have a taste of the product by simply
clicking or searching the store on the delivery app. With a skeletal workforce,
even though only few staff are around they were still able to find other way
around by going the extra mile and working extra time to complete the customer's
orders, also having the manager assist in serving or producing the product.

3. Evaluate the coffee shops' operations, performance, and overall

progress while implementing new normal protocols. 

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 The researchers evaluated the coffee shop's operation and performance
in various categories. Based on Chapter 4, Table 16 of Overall Weighted Mean
and Descriptive Category for the Challenges, they got a score of 2.86, indicating
that the coffee shops were truly affected during the COVID-19 pandemic, where
as in Table 17 of Overall Weighted Mean and Descriptive Category for the
Protocol, shows that the weighted mean is 3, indicating that they followed the
standard protocol given by the IATF and DOH. In Table 18 of Overall Weighted
Mean and Descriptive Category for the Marketing Strategy, in which they got a
score of 2.33 indicating that the marketing strategies of the three coffee shopsare
useful and effective, and in Table 19 of Overall Weighted Mean and Descriptive
Category for the Sales Revenue they got a score of 1.67 shows a very low
weighted mean of sales revenue which tells us that there is a low-growth rate of
sales during the COVID-19 pandemic.

So, while adjusting to the new normal set-up, they receive an overall
weighted average of 3.19, indicating that the results are low. This shows that
their performance are approximately about 21-40% successful in operating and
managing in the midst of pandemic.

As a result, the null hypothesis was rejected. This implies that the three
coffee shops' strategic management strategies differed significantly. 

Conclusions

Based on the findings, the following conclusions were fulfilled:

The three coffee shops' strategic methods include advertising the product
or the coffee shop on social media, providing discounts to customers, and
partnering their product with third-party food delivery apps like Food Panda and
Grab Food.

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 The researchers were able to determine the external and internal
environments. In which, the external environment specifically in marketing
strategy, got a weighted mean of 3.50 which means that they are highly effective
in marketing the coffee shop. Their performance tells that they are about 61 -
80% successful in marketing the coffee shop with the help of social media and
third-party services. While in internal environment specifically in sales revenue,
they got the weighted mean of 2.71 which means it is in average, indicating that
they are about 41 - 60% successful in achieving their sales with the help from the
external environment through marketing their products.
Finally, the researchers determine the overall progress of the coffee shop
showing in Chapter 4 Table 20 of Overall Weighted Mean and Descriptive
Category of the Coffee Shops which they got a weighted mean of 3.35, which is
about 41 - 60% success rate which entails that the result is mediocre. The coffee
shops performance is of average and needs room for improvement to get much
better result above average.
The researchers concluded that the three coffee shop managers are
adapted by strategic management in terms of external and internal environments
where they use the same strategy. This strategy aids in gaining an understanding
as to how to deal with a crisis if one arises.

Recommendations

With regards to the findings and conclusion, the researchers offered the following
recommendations: 

1. Since this research is focusing during COVID-19 pandemic, if ever,

you will encounter crisis, you need to examine your external and
internal environment in order to easily identify the problem you will
encounter. Also, in this venture, the researchers would recommend to

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 use SWOT analysis where it helps to easily pinpoint the problem and
strategize with the management.
2. Figure out how to remain relevant in the new market. Since profit
margins are slim, it's critical that coffee shops sell what customers
want. As a customer's palate grows, his or her demand for variety and
quality can rise. In the interest of responsible marketing, marketers
inspire customers to participate in meaningful purchasing behavior.
3. To the owners or entrepreneurs of a coffee shop or small business, try
to be as understanding as possible when something comes up, and
have a backup plan in place in case you suddenly have a skeletal
workforce or a crisis occurs.
4. Managers and supervisors must rapidly process information, decide
with conviction, stay alert and align with a daily priority dashboard and
maintain calmness even if others lose their heads.
5. Employees get to work together as a team to share plans and ideas
that will assist managers or supervisors in running a coffee shop in
the event of a future crisis

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