Professional Documents
Culture Documents
Project Implementation
This chapter shows the study’s proposed timeline, sampling method, research
design, instrumentation and validation, statistical analysis, result and discussion, and
Proposed Timeline
Gantt chart
Sampling Method
random sampling, each sample has an equal chance of being selected. A random
Research Design
This study uses the qualitative design in which it aims to identify the feasibility of
what can be done, how long it might take, how it is best done and the resources
needed.
personal information while Part 2 is focused on the survey questions crafted by the
Study adviser.
Statistical Analysis
Statistical analysis tools used for this study are frequency count and percentage.
results on the study, Beeseeta Farm. The analysis of each individual's response
explains how customers think and react to the possible existence of Beeseeta Farm in
Capiz.
this study and reach out to as 100 people as possible. The researchers concluded that
a survey questionnaire was needed to properly analyze each customer's preference and
The respondents in this study were asked multiple response questions by the
illustrates the Respondents’ Willingness in availing the farm’s Services and Products,
Age:
The results shown in figure (1) showed that 83% of the study sample was aged 19–30,
9% was 31–40, 5% was 18 and below, and the remaining 3% was 41 and above.
Gender:
The results shown in figure (2) showed that 38% of the study sample was male, while
Location:
The results shown in figure (3) showed that 29% of the study is from Roxas City; 26%
from Panay; 10% from Dumalag; 9% from Panitan; 7% from Cuartero; 5% from
The result shown in figure (4) showed that 55% of the study sample are students; 26%
The results shown in figure (5) showed that 68% of the study sample of estimated
monthly income have P12,000-below, 15% have P18,001-P25,000, 13% have P12,001-
The data shows that 47% of the study sample usually travels with their family, 33% of
them travel with their friends and classmates, 10% of them travel with their partner, 8%
Q3. What is your main purpose or plan when you go on a 1-day trip?
The data shows that 74% of the study sample’s purpose or plan when going on a 1-day
trip is relaxation activity, 18% plan for walking or sightseeing, 4% plan to go swimming,
The data shows that 63% of the study sample are sensitive to transportation costs when
Q5. How much are you willing to spend on transportation when traveling within
the province?
The data shows that 38.8% of the study sample is willing to spend P151-P200 on
transportation when traveling within the province; 32.5% of the respondents are willing
to spend P150 or below; 13.8% of the respondents are willing to spend P201-P250;
7.5% are willing to spend P251-P300; and 7.5% are willing to spend P301 above when
traveling.
Q6. How much do you usually spend on snacks and drinks on a trip?
The data shows that 34% of the study sample usually spent P101-P200 on snacks and
drinks on a trip, 25% spent P201-P300; 13% spent P501 above; 12% spent P100
Q7. If you usually go on a trip to see the beach, theme parks, and resorts, are you
The data shows that 94% of the study sample are willing to go on a farm for a change of
The data shows that 58% of the study sample are familiar with the sustainable tourism
framework; 22% of the respondents are very familiar; 19% are somewhat familiar; and
1% are unfamiliar.
Q9. If very familiar, familiar, or somewhat familiar, do you believe the community
The data shows that 64% of the study sample strongly agree that well-managed
attractions and a maintained natural state are important to attracting tourism; 35% of the
Q11. How much knowledge do you have about the world of bees?
The data shows that 48% of the study sample are less knowledgeable about the world
of bees; 42% are knowledgeable; 7% are very knowledgeable; and 3% are not
knowledgeable.
The data shows that 55% of the study sample are interested in learning more about
bees; 25% are very interested; and 20% are somewhat interested.
Q13. How much are you willing to pay to see the bees?
The data shows that 54% of the study sample are willing to pay a P100 entrance fee to
see the bees; 27% of the respondents are willing to pay P150; 15% are willing to pay
P200; 3% are willing to pay P300; and 1% are willing to pay P300.
service; 21% are undecided; and 17% are not interested in availing of the service.
Q-15. How much are you willing to pay for the farm sauna service?
The data shows that 75.3% of the respondents are willing to pay P250 for farm sauna
service; 15.3% are willing to pay P300; 4.7% are willing to pay P350; 2.4% of them are
willing to pay P400; and 2.4% are willing to pay for P402 and above.
Q16. Are you interested to participate in the farm honey harvest activity?
The data show that 75% of the sample study are interested to participate in the farm
honey harvest activity; 15% are; undecided and 10% are not interested to participate in
the activity.
Q17. How much are you willing to pay to participate in the farm honey harvest
activity?
The data shows that 50.5% of the study sample are willing to pay for P40–P55 for the
harvesting activity; 21.5% are willing to pay for P56–P65; 11.8% are willing to pay for
P86 and above; 10.8% are willing to pay for P66–P75; and 5.4% are willing to pay for
P76–P85.
The data show that 84% of the sample study are interested to visit the bee farm
museum; 10% are undecided; and 6% are not interested to go visit the farm museum.
Q19. How much are you willing to pay to see the bee farm museum?
The data shows that 30.1% of the study sample are willing to pay for P30 to visit the
bee farm museum; 28% are willing to pay for P25; 19.4% are willing to pay for P41 and
above; 16.1% are willing to pay for P40; and 6.5% are willing to pay for P35.
The data shows that 48% of the study sample are interested to purchase honey from
the farm; 34% are very interested; 13% are somewhat interested; and 5% are not
Q21. How much are you willing to pay for 500ml of pure honey?
The data shows that 81.1% of the study sample are willing to pay P250 for pure honey;
14.7% are willing to pay for P350; 2.1% are willing to pay for P450; and 2.1% are willing
The data shows that 76.3% of the sample study are interested to buy farm souvenir
gifts; 15.8% are undecided; and 7.9% are not interested in purchasing beeswax
candles.
Q23. How much are you willing to pay for a beeswax candle?
The data shows that 81.4% of the sample study are willing to pay P150-P200 for
beeswax candles; 12.9% are willing to pay for P201-P250; and 5.7% are willing to pay
for P251-P300.
Q24. Which medium do you prefer for the farm to reach you?
The data shows that 94% of the sample study prefers social platforms such as
Facebook, Tiktok, and Instagram to reach them; 2% prefer Flyers, and 2% prefer TV or
Radio Advertisement.
The data show that 98% of the sample study are interested in availing of the farm
services discounts, and 2% are not interested in availing of farm services discounts.
Q26. Are you interested in availing of the farm package deal promo?
The data show that 91% of the sample study are interested in availing of the farm
package deal promo, and 9% are not interested in availing of the package deal.
19% prefer Gcash and pay Maya; 3% prefer Debit/Credit Card; and 1% prefer Bank to
Synthesis
Statistical analyses as a tool used for this study are frequency and percentage.
Based on the pie and bar graphs, we have calculated the percentage distribution.
Summary of Findings
Age;
Gender;
Location;
Occupation; and
The researchers studied the elements that encompass the Beeseeta Farm customer
profile. After processing all the data and inputs the following findings were gathered:
a. Majority of the respondents belonged to the Millennial and Generation Z age group
with 5% of the study sample being aged 18 and below; 83% being aged 19–30; 9%
the sample was female. Which clearly states that females outnumbered males.
c. In Terms of the respondents’ location 9% are from Roxas City; 26% are from Panay;
10% are from Dumalag; 9% are from Panitan; 7% are from Cuartero; 5% are from
Pontevedra; 3% both are from Ivisan and Mambusao; 2% each from Jamindan,
Maayon, and President Roxas; 1% each are from Tapaz and Sapian; and 0% of
d. In terms of occupation, the majority of the respondents are students with 55%; 26%
e. In terms of the estimated monthly income of the respondents, 68% have P12,000-
below; 15% have P18,001-P25,000; 13% have P12,001-P18,000; and both 2% for
2. Based on the data collected from respondents’ trip decision-making, 66% usually go
on a trip and 43% don’t usually go on a trip. 47% of the respondents travel with their
family and 33% with their friends and classmates. The majority of 74% who usually go
on a trip spend their travel on relaxation activities and 1% on an educational trip, this
proves that Capiz doesn’t have much of an educational type of tourism, thus, the
creation of Beeseeta Farm in the province will bring something new to Capizeños travel
lists. When it comes to transportation costs, 63% are mindful of the fare and gas cost
and 37% don’t mind at all. 51.8% of the respondents can spend P151-P250 on
transportation, and the location of the farm from the capital city, Roxas City, costs P148-
P170 for two-way travel which still supports the respondents’ preference. And 94% of
the respondents are willing to go on a farm for a change of pace, thus, this shows the
potential customers of the farm in the future. The farm offers both educational and
awareness, 58% are familiar, 22% are very familiar, and 19% are somewhat familiar.
99% of the respondents support the framework that the host community will benefit from
whose main attraction is the bees. About 49% of the respondents have enough
knowledge about the world of bees and about 48% are less knowledgeable. Although
the result is divided, there are still about 80% who are willing to learn more about bees.
4. Based on the data collected from respondents’ willingness to avail of farm services
and products, 62% are interested in availing of the sauna service of the farm and 75.3%
are willing to pay P250 for the service. 75% of the respondents are interested to
participate in a honey-harvesting activity and 72% are willing to pay P40-P65 for the
service. 84% of the respondents are interested to come and visit the bee farm museum
and 93.6% are willing to pay P25-P40 for the entrance fee. 82% of the respondents are
interested to buy 500ml pure honey from the farm and 95.8% are willing to pay P250-
P350 for the product. 76.3% of the respondents are interested to buy farm beeswax
candles and 81.4% are willing to pay P150-P200 for the product.
5. Based on the data collected from respondents’ preference for promotion and
payment methods, 94% prefer social platforms such as Facebook, Tiktok, and
Instagram as a way for the farm to reach them. 98% of the respondents are interested
in availing of the farm services discounts. 91% are interested in availing of the farm
service package deal. 77% prefer cash as their payment method and 19% prefer Gcash
and other mobile payment methods. The farm will provide such features to reach its
potential customers.
age, gender, location, occupation, and monthly income? Customers seek information to
determine whether a product or service will satisfy particular criteria when assessing it.
The researchers looked at how age, gender, location, occupation, and monthly income
affected people's perceptions of the importance of the various elements that drive
customers to purchase a product or service that may be possible to offer. The survey
questionnaire mostly reached individuals between ages 19-30, meaning that the
respondents are mostly students and employed to be specific. The researchers have
concluded that there is a significant difference when grouped that mainly revolves
Conclusion
From the summary of the results, it could be seen that the research questions
were answered by the respondents completely. And based on the findings, the following
The Province of Capiz is dubbed, the Seafood Capital of the Philippines because
of the variety of fresh seafood catches, in terms of tourism, Capiz is rich in stunning
islands best for beach hopping while inland destinations include historical museums, old
churches, eco-parks, and waterfalls. But less known to the public that Capiz has rich but
sustainable tourism that takes full account of its current and future economic, social and
environmental impacts, addressing the needs of visitors, the industry, the environment,
and host communities by fostering bees, the number one pollinator in the ecosystem.
Based on the result of the research, the proposed business is feasible here in
Capiz. In terms of customers’ trip decision-making, there are 80% of the respondents go
on a trip with their family and friends whose purpose is to relax and take a break, thus,
the Beeseeta Farm can provide the specific travel needs of the Capizeños.
Recommendation
After gathering all the facts and information from this feasibility study, the
researchers made the following recommendations about the results and conclusion.
business are the lack of knowledge of beekeeping among farmers here in the province
and the lack of support from the local government. To compensate, establishing close
coordination with the local government to promote research and programs related to the
proposed project. The business will acquire farmers who know the animal and plant
science, as bees, flowers, and plants are the biological assets of the farm, the farm will
make sure that all biological assets are being taken care of. The business will have a
program that will send the farmers to UPLB to undergo seminars and training in
beekeeping to deepen their knowledge and other paid seminars and training from
industry is crucial. One of the best ways to promote the business is to hold various
activities in schools and universities, as the result shows that 55% of the sample study
are currently students to make everyone aware of its potential and the way the
are becoming a large portion of the client base. It shows from the sample study that the
majority are from the Millennial and Generation Z age groups. Thus, this supports the
statement that Beeseeta Farm can thrive in the province and will be a success.