This is page is a part of an exercise book created by Anderson Hummel for Certified Scrum Product Owner® class.

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CSPO® Online

HAVAIANAS IS THE BEST FOOTWEAR FOR RELAXING

Anderson Hummel, CST
TThis is page is a part of an exercise book created by Anderson Hummel for Certified Scrum Product Owner® class.
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Agile and Scrum
RIO DE JANEIRO ATTRACTS 5 MILLION TOURISTS IN A YEAR
 Agile and Scrum
WHAT IS AGILE
WHEN TO USE AGILE
WHAT IS SCRUM
CASES

RIO DE JANEIRO ATTRACTS 5 MILLION TOURISTS IN A YEAR

4
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
Predictability
5
CYNEFIN Uncertainty
 SUCCESS RATE

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
SIZE METHOD SUCCESSFULL CHALLENGED FAILED
Agile 39% 52% 9%
All Size
Waterfall 11% 60% 29%

Agile 18% 59% 23%

Large Size
Waterfall 3% 55% 42%
Agile 27% 62% 11%
Medium Size
Waterfall 7% 68% 25%
Agile 58% 38% 4%
Small Size
Waterfall 44% 45% 11%

CHAOS REPORT 2015 FROM STADISH GROUP AVAILABLE ON http://www.standishgroup.com 6

 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
SCRUM
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
SCRUM
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
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SCRUM
 bit.ly/scrumcases

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
Company Keytopics Case Area
RBS LeSS, Feature/Component/Distributed Team, Scaled Meetings Saab Gripen Fighter
Sita LeSS, Transition, Feature/Distributed Teams, Offshore EduScrum Education
BMW LeSS, Feature/Component Team, TKM; ATDD Intel Hardware
Dutch Railways Kick Off, Distributed Teams Kaarten Carrousel Marketing
Yahoo Pilot, Rollout, Coaching model ETH Zurich Construction
FBI-Sentinel Governament, Scrum of Scrums, Defense Wedding Wedding
Intralinks Nexus, Reboot, 5 Values Xebia Marketing
Thales Emergent Inovation Framework, Nexus ,Servant Leadership Wikispeed Cars
AirFrance - KLM SAFe; PI Planning Telecom Sales Team Sales
Vodafone Agile Transformation, Pilot, Scaling, Enterprise, Metrics OpenView Venture Capital
Bank of America LeSS; Features and Distributed Teams, Community of Practices ISense Sales
Adobe Premier Split PBI, Working with Non Agile Teams, PO Council Galaxen Public Events
Microsoft Cadence, Shipable Version, Celebration/ Review, Team Rooms, Lean Filmmaking Movies
Turkiye Finans IT Transformation Ghana Police Police
Etiya Enterprise Transition Framework, Agile Strategy Map Divinity School Church
European Bank Nexus/Nexus+, BCG Dice, Distributed Teams Codewise Customer Suport
Software People Scrum of Scrums, CMMI, Distributed Teams, Global Meetings University of Wolverhampton Education
Systematic CMMI 5, Early Testing World Servants Volunter Work

AVAILABLE ON http://bit.ly/scrumcases 10
This is page is a part of an exercise book created by Anderson Hummel for Certified Scrum Product Owner® class.
11
Product
Owner

BRAZILIAN FANS AT WORLD CUP

 PRODUCT OWNER
SCRUM TEAM
RESPONSIBILITY, KNOWLEDGE AND SKILLS OF A P.O.
DAY-TO-DAY OF P.O.
PERSPECTIVES OF THE P.O.
P.O. JOB OPPORTUNITIES
HOW TO IMPROVE AS A P.O.

BRAZILIAN FANS AT WORLD CUP

 SCRUM TEAM

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
THIS PAGE IS BASED ON “AGILE PRODUCT OWNERSHIP IN A NUTSHELL” VIDEO BY HENRIK KNIMBERG 13
 PRODUCT OWNER

This is
Only layout
a onechanges
slide from
are Anderson
made in the
The Product Owner is accountable work or may delegate the

Hummel’s
for maximizing the value of the responsibility to others. Regardless,

Scrum Guide
product resulting from the work of the Product Owner remains

Certified
the Scrum Team. How this is done accountable.

presented
Scrum Product
may vary widely across For Product Owners to succeed, the

here. NoOwner
organizations, Scrum Teams, and entire organization must respect

changes
individuals. their decisions. These decisions are

class.
in the content of the scrum guide was made.
The Product Owner is also visible in the content and ordering of
accountable for effective Product the Product Backlog, and through the
Backlog management, which inspectable Increment at the Sprint
includes: Review.
Developing and explicitly The Product Owner is one person,
communicating the Product Goal; not a committee. The Product Owner
Creating and clearly communicating may represent the needs of many
Product Backlog items; stakeholders in the Product Backlog.
Those wanting to change the Product
Ordering Product Backlog items; and, Backlog can do so by trying to
Ensuring that the Product Backlog is convince the Product Owner.
transparent, visible and understood.
The Product Owner may do the above
©2017 Ken Schwaber and Jeff Sutherland. Offered for license under the Attribution Share-Alike license of Creative Commons, accessible at http://creativecommons.org/licenses/by-sa/4.0/legalcode and also described in summary
form at http://creativecommons.org/licenses/by-sa/4.0/. By utilizing this Scrum Guide, you acknowledge and agree that you have read and agree to be bound by the terms of the Attribution Share-Alike license of Creative Commons
14
 This is
Only layout
a onechanges
slide from
are Anderson
made in the
Hummel’s
Scrum Guide
Certified
presented
Scrum Product
here. NoOwner
changes
class.
in the content of the scrum guide was made.
PRODUCT OWNER
 PRODUCT OWNER

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
RESPONSIBILITIES
STRATEGICAL TACTICAL OPERATIONAL
□ PRODUCT VISION □ PRIORITIZATION □ CUSTOMERS INTERVIEW
□ PRODUCT ROADMAP □ NEGOTIATION □ WRITE REQUIREMENTS
□ RELEASE DATES □ VALUE METRICS □ EXPLAIN REQUIREMENTS
□ BUSINESS GOAL □ CONTRACTS □ ATTEND MEETINGS
□ BUDGET □ STATUS REPORT □ VALIDATE WORK
□ MARKETING STRATEGY □ STAKEHOLDER MANAGEMENT □ HELP D.T. DURING EXECUTION

KNOWLEDGE AND SKILLS

BUSINESS METHODS AND TECHNIQUES
□ BUSINESS DOMAIN □ PRODUCT MANAGEMENT
□ BUSINESS MODEL □ PRODUCT DISCOVERY
□ COMPETITORS □ PROJECT MANAGEMENT
□ CLIENT □ BUSINESS ANALYSIS
□ MARKET □ STAKEHOLDER MANAGEMENT
□ REGULATIONS □ AGILE AND SCRUM

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17
 PRODUCT OWNER AGENDA

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

3 4 5 6 7

10 11 12 13 14

17 18 19 20 21

24 25 26 27 28

THIS PAGE IS BASED ON CHRIS LI’S EXERCISE 18

 P.O. STANCES

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
Product Managent

Customer Representative Project Managent

Collaborator Technical Specialist

Influencer Business Analyst

Decision Taker Visionary

Experimenter
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
THE P.O. STANCES
The PRODUCT MANAGER creates the business
strategy behind a product, finds the best solution to a
problem given a set of restrictions, manages the
launch of the product, and is responsible for Product Managent
maximizing the value delivered.
The PROJECT MANAGER plans to execute a project
that has a defined scope, start and end. It focuses on Customer Representative Project Managent
maintaining progress, reducing risk, and minimizing
costs.
The TECHNICAL SPECIALIST an authority in a
specific technical area. Technical Specialist
manages to build and put into practice relevant
technical content.
The BUSINESS ANALYST is the person who analyzes
Collaborator Technical Specialist
an organization or business domain and documents
the processes or systems, evaluating the business
model or its integration with technology.
The VISIONARY communicates the product's vision,
strategy, goals and business objectives with all
Stakeholders. The Visionary will focus on
communicating the future of how the future can be.
The EXPERIMENTER formulates hypotheses, explains Influencer Business Analyst
what we know and what we can validate through
experiments. The Experimenter understands the
need to try new things, explore and innovate.
The DECISION TAKER makes difficult decisions
quickly to help keep Time-to-Market short.
The INFLUENCER helps Stakeholders to align Decision Taker Visionary
themselves around the vision, strategy, goals and
objectives. The Influencer uses effective
communication, negotiation, socialization, politics
and influence skills to get people to join the cause. Experimenter
The COLLABORATOR works closely with
Stakeholders and Developers. The Collaborator
supports people in their own product discovery and
understanding process.
The CUSTOMER REPRESENTATIVE understands (and
STANCE LEVEL
helps everyone to understand) what customers need,
EXPERT - I can teach
what their challenges are, what pains and gains they
PRACTITIONER - I practice in my daily life or I have practiced in the past
can have with the work being done.
BEGINNER - Heard about or have theoretical knowledge on the subject
 A BETTER P.O.

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
Product Manager Project Manager Technical Specialist Business Analyst Visionary

Experimenter Decision Taker Influencer Customer Collaborator

Representative
This is page is a part of an exercise book created by Anderson Hummel for Certified Scrum Product Owner® class.
22
CHOCOTONE ONE OF THE MOST FAMOUS BRAZILIANS DESERT FOR CHRISTMAS
Plans
Agile
 ÁGIL PLANS
AGILE PLANNING ONION AND PRODUCT DISCOVERY
HOW TO DESCRIBE PRODUCT
HOW TO DESCRIBE PERSONAS
HOW TO DESCRIBE CONTEXT AND VALUE METRICS
HOW TO DESCRIBE DESIGN RESTRICTIONS
HOW TO PRIORITIZATION CUSTOMER NEEDS
HOW TO CREATE A ROADMAP AND RELEASE A PLAN

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This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
 ELEVATOR PITCH

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
FOR ____________________________________
< target customer / customer / profile / cliente sterotype >

WHO HAS _____________________________,

< customer need / customer problem / customer pain >

__________________________________________
< product name >

IS A ____________________________________,
< market category or product group that the customer will use as a basis for comparison >

THAT __________________________________.
< main benefit or main solution provided to the customer >

UNLIKE ________________________________,
<competitor or product to be replaced>

OUR PRODUCT ________________________.

<unique differentiator that will make the customer buy this product instead of another>
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
Image that representes the product
PRODUCT FOLDER
3 Benefits

10 Feature
Name
Logo
This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
TRADUZIDO POR ANDERSON HUMMEL
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
NAME

AGE: _________________ TO _________________

GENDER: ___________________________________
SALARY: _______________ TO _______________
EDUCATION: _______________________________
RESIDENCE: _______________________________
JOB: _______________________________________
FAMILY: ____________________________________
HOBBIES: __________________________________
______________________________________________
______________________________________________
______________________________________________
______________________________________________
OTHER INFORMATION: ____________________
______________________________________________
______________________________________________
______________________________________________
______________________________________________

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This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
O QUE ELES PENSAM E SENTEM?
 31

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
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CONTEXT MAPPING
 Define the goal as I want to earn a position

S
Who, What,
much as possible with managing a development
Specific Where, When,
no ambiguous
Don’t say I want more XPTO
team for a startup tech
Why
language company.

I will apply to three open

M
Don’t hide behind buzz words
Can you track and positions for the manager of
Measurable From and To
mesure the oucome?
like brand, engagement, or
a development team at a tech
social influente
startup.

I will update my resume with

Is the goal reasonable relevant qualifications, so I

A Achievable How
enough
accomplished?
so?
to be
How
Don’t try to take over the
world in one night
can apply to three open
positions for the manager of
a development team at a tech
startup.

To achieve my goal of being

in leadership, I will update
my resume with relevant

R
Is the goal worthwhile
Don’t forget any hundless you qualifications so I can apply
Relevant Worthwhile and will it meet your
may have to overcome to three open positions for
needs?
the manager of a
development team at a tech
startup.

To achieve my goal of being

in leadership, I will update
Your objective should my resume with relevant
Time-
T Bound
When
include a time limit. “I
will complete this step
by month/ day / year”
Don’t keep pushing towards a
goal you might hit “some day”
qualifications so I can apply
to three open positions for
the manager of a
development team at a tech
startup this week.
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
34
CONSTRAINTS
 PRIORITZATION

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
VALUE AND MARKETING RISK AND LAUNCH FINANCE AND COST

□ .VOTING □ BBQ TECHNIQUE □ RETURN OF INVESTIMENT

□ BUSINESS GOAL □ MINIMUM VIABLE PRODUCT □ COST OF DELAY

Frequently
20%
□ BUY A FEATURE □ MINIMUM MARKETABLE □ FINANCIAL ANALYSIS
PRODUCT

□ KANO MODEL □ INTERNAL RATE OF RETURN

□ MINIMUM LOVEABLE
Hardly
PRODUCT
□ PRIORITY MARKET □ NET PRESENT VALUE Ever
50%
□ MOSCOW
□ QUALITY FUNCTION □ OPPORTUNITY COST
DEPLOYMENT Less Frequent
□ RELATIVE RISK
□ RELATIVE COST 30%
□ RELATIVE VALUE
□ RISK VS VALUE
□ RELATIVE SIZE
□ SCORE CARD
□ SHAME LINE
□ VALUE VS COST
□ THEME SCREENING
□ STORY MAPPING EXCEEDING VALUE RESEARCH FROM
□ WSJF STADISH GROUP AVAILABLE ON
http://bit.ly/excedingvalue
MORE INFORMATION ABOUT PRIORITIZATION AVAILABLE ON goo.gl/oCJtBV

35
PRIORITIZATION

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
MORE INFORMATION ABOUT PRIORITIZATION AVAILABLE ON goo.gl/oCJtBV 36
 This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
37
ROADMAP
This is page is a part of an exercise book created by Anderson Hummel for Certified Scrum Product Owner® class.
38
BACKLOG
PRODUCT

LOVELY BRAZILIAN COFFEE BEANS

 PRODUCT BACKLOG
WHAT IS THE PRODUCT BACKLOG
WHAT IS THE PRODUCT BACKLOG REFINEMENT
DESCRIBING A USER STORY
USING AN ACCEPTANCE CRITERIA
BREAKING PRODUCT BACKLOG ITEMS

LOVELY BRAZILIAN COFFEE BEANS 39

40
 USER STORY

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
I, AS ____________________,
WANT/DESIRE __________
BECAUSE _______________

3 WS 3 CS

41
 ACCEPTANCE CRITERIA

This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
ACCEPTANCE CRITERIA ACCEPTANCE CRITERIA

□ <VALIDATIONS> □ DISPLAY TOTAL BALANCE. FOR

EXAMPLE $3560. IF IS NEGATIVE SHOW
□ <MESSAGES> INFORMATION IN RED.

□ <BUSINESS RULES> □ SHOW ERROR MESSAGE IF SERVICE

NOT RESPONDING OR TIMEOUT. FOR
□ <PRE-CONDITIONS / POS-CONDITIONS> EXAMPLE ‘SORRY, SOMETHING WENT
WRONG WITH THE SERVICE. PLEASE
□ <NON FUNCTIONAL REQUIREMENTS> TRY AGAIN.’

□ <FORMULAS> □ ALLOW ONLY POSITIVE NUMBERS IN

THE SALARY FIELD

□ THE PROCESSING TIME SHOULD BE

LESS THEN 5 MINUTES

42
This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
43
This is page is a part of an exercise book created by Anderson Hummel for Certified Scrum Product Owner® class.
44
CARNIVAL MASK
This is a one slide from Anderson Hummel’s Certified Scrum Product Owner class.
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 Este é um slide da classe Certified Scrum Master de Anderson Hummel. Você pode copiar e alterar o conteúdo do slide se fizer a referência de origem.
Anderson Hummel
Certified Scrum Trainer, Certified Scrum Professional – Product Owner, Certified Scrum Professional – Scrum Master,
Advanced Certified Scrum Master,Certified Scrum Product Owner, Certified Scrum Developer, Certified Scrum Master

Anderson Diniz Hummel

linkedin.com/in/andersonhummel

andersonhummel@gmail.com

+5511986045396

Anderson Diniz Hummel

This workbook is licensed under a Creative Commons – Attribution 4.0 International License.
Permissions beyond the scope of this license may be available at andersonhummel@gmail.com.

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