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Finance
Behavioral Finance
Correction by expertise
Correction by expertise
and they may receive quick and precise feedback about short-term
outcomes,
Correction by expertise
but it makes much sense for non-experts to correct their cognitive and
emotional errors by following experts’ advice
Correcting Cognitive and Emotional Errors
Correction by expertise
Do you choose index funds that aim to match the market or active funds
that aim to beat it? Why?
Correcting Cognitive and Emotional Errors
Correction by expertise
Store-brand drugs are generic, costing less than national brands although
generally equal in quality
Correction by expertise
Two thirds of finance professors choose index funds that deliver market-
matching returns
Correction by expertise
How do you know who are good financial advisers or money managers?
Correcting Cognitive and Emotional Errors
Advisers can point out the cognitive errors of availability and hindsight
when mutual fund advertisements are about to steer clients into funds
with high recent returns but unlikely high future returns
They can point out the emotional errors of exaggerated fear when these
errors threaten to steer clients into selling all their stocks after stock
market crashes
Correcting Cognitive and Emotional Errors
but they are no better able to correct anchoring errors or overcome the
resistance to realizing losses
Correcting Cognitive and Emotional Errors
MBA students were asked to list their objectives for summer internships
Next, the objectives listed by all students were combined into a master
list of 29 objectives
People estimated the price of a double decker bus as higher when told
that the length of the runway is 7,300 meters than when told that it is
7.3 kilometers.
The length of the runway is the “anchor” in this experiment and the
price of a double-decker bus is the “target”
Correcting Cognitive and Emotional Errors
and obscuring features of the target that differ from those of the anchor
Plausible anchors for the price of a double-decker bus, such as the price of a
single decker bus, exert greater influence on estimates than implausible
ones, such as the length of a runway
People facing the length of a runway as one anchor for the price of a double-
decker bus and the price of a single decker bus as another anchor choose the
price of a single decker bus as an anchor because it is more plausible
Correcting Cognitive and Emotional Errors
Such a question elicits potential causes for failure that do not come to
mind easily when using System 1
Correcting Cognitive and Emotional Errors
What is your best estimate of the level of the index a year from now?
(Pick a pair of S&P 500 Index values such that there is a 67% probability -
a 2 out of 3 chance - that the values of the S&P 500 Index a year from
today would be higher than the low value but lower than the high value)
Correcting Cognitive and Emotional Errors
What methods do you and people you know adjust self-control up when it is
insufficient, and down when it is excessive?
Correcting Cognitive and Emotional Errors
One splits the question into parts, asking for 10% and 50% confidence
intervals before asking for those at 80% confidence levels
Another asks people to estimate confidence intervals first for one month
in the future and then two months in the future before asking them to
estimate confidence intervals for three months in the future
and base-rate information about the returns of all funds relative to their
benchmarks
Correcting Cognitive and Emotional Errors
Peter Lynch managed Fidelity’s Magellan fund during the 13 years from
1977 to 1989
D F 7 5
Assume that each card has a letter on one side and a number on the
other
Which card or cards should you turn over to find if they satisfy the rule:
“If a card has a D on one side, then it has a 7 on its other side”
Correcting Cognitive and Emotional Errors
Most people choose to turn over the card with the letter D on one side,
searching for confirming evidence
Some choose to turn over the card with the letter F on one side or the
one with number 7
Correcting Cognitive and Emotional Errors
The correct answer calls for turning over the card with the letter D on
one side to see if it confirms the rule by having the number 7 on the
other
But the correct answer also calls for turning over the card with the
number 5 on one side to see if it disconfirms the rule by having the letter
D on its other side
Correcting Cognitive and Emotional Errors
Some choose to turn over the card with the letter F on one side or the one with number 7
These can offer neither confirming nor disconfirming evidence because there in nothing in
the statement relating to what is on the other side of cards with the letter F,
and there is nothing in it indicating that cards with letters other than D on one side cannot
have the number 7 on the other
But few choose to turn over the card with the number 5 that can offer disconfirming
evidence by having the letter D on the other side
Correcting Cognitive and Emotional Errors
Proper framing, such as by the box of positive and negative hits and false
positive and negatives or by concrete and familiar settings, helps correct
confirmation errors
Which card or cards would you turn over to find if they satisfy the rule: “If a
person drinks beer, then that person is 21 or older”?
Correcting Cognitive and Emotional Errors
Some people were told that they are the employer in the story whereas
others were told that they are the employee
Those told that they are the employer were better at detecting cases
where the employee cheated, receiving a pension despite having worked
only 8 years
Those told that they are the employee were better at detecting cases
where the employer cheated, providing no pension to an employee who
worked for 12
Correcting Cognitive and Emotional Errors
A truly fair examination of the hypothesis that the selection criteria are
valid requires admission of such candidates despite failure to meet the
selection criteria, so as to ascertain their eventual success under
conditions identical to those of candidates admitted because they have
met the selection criteria
People who saw computer pictures of their faces as they would look
when old were more likely to choose future monetary rewards over
immediate ones
Instead, they are entered into lotteries that pay lucky winners more than
they could have received as interest
Correcting by incentives
Correcting by incentives
Correcting by incentives
Correcting by incentives
Incentives encouraging poor advice can induce poor advice even when
incentives are removed.
Half of financial adviser recommended an inferior investment to clients
when offered a bonus for recommending it
Only 4% of advisers who were not offered a bonus recommended it
The effect of the bonus persisted after it was removed.
Advisers who were offered a bonus for recommending the inferior
investment were almost 6 times more likely to recommend it after the
bonus was removed than advisers who were never offered the bonus
Advisers who were offered a bonus were even more likely to choose the
inferior investment for themselves, likely because of wants for the
expressive and emotional benefits of a positive self-image of being
incorruptible
Correcting Cognitive and Emotional Errors
The sad caricature of justice as “what the judge ate for breakfast” can be
true, even among experienced judges
Yet we are not always aware of our lack of readiness and we often resist
correction when it conflicts with our wants
Correcting Cognitive and Emotional Errors
Correcting by evidence
Banks, hotels, health clubs, mutual fund companies, and credit card
companies can help correct the cognitive and emotional errors of their
customers
Yet many of these firms choose to exploit their customers’ errors, such as
by hiding information or shrouding it
Correcting Cognitive and Emotional Errors
Corrections are libertarian when people ask for them and libertarian-
paternalistic or paternalistic when people do not
Correcting Cognitive and Emotional Errors
Is it hunger, hampering self- control, as when using items from the mini-bar
at a hotel?