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  • Lecture 10 - Determinants of CB

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    The document discusses the various determinants of consumer behaviour, grouping them into cultural factors, social factors, personal factors, psychological factors, and situational factors. Cultural factors include culture, sub-culture, and cross-culture. Social factors are social class, family and role, and reference group. Personal factors comprise age and life cycle stage, occupation, economic situation, lifestyle, and personality. Psychological factors are motivation, perception, learning, and attitudes and beliefs. Finally, situational factors consist of time of purchase and urgency of purchase.

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    Lecture 10_Determinants of CB

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    The document discusses the various determinants of consumer behaviour, grouping them into cultural factors, social factors, personal factors, psychological factors, and situational factors. Cultural factors include culture, sub-culture, and cross-culture. Social factors are social class, family and role, and reference group. Personal factors comprise age and life cycle stage, occupation, economic situation, lifestyle, and personality. Psychological factors are motivation, perception, learning, and attitudes and beliefs. Finally, situational factors consist of time of purchase and urgency of purchase.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    2 views14 pages

    Lecture 10 - Determinants of CB

    Uploaded by

    Ravneet
    The document discusses the various determinants of consumer behaviour, grouping them into cultural factors, social factors, personal factors, psychological factors, and situational factors. Cultural factors include culture, sub-culture, and cross-culture. Social factors are social class, family and role, and reference group. Personal factors comprise age and life cycle stage, occupation, economic situation, lifestyle, and personality. Psychological factors are motivation, perception, learning, and attitudes and beliefs. Finally, situational factors consist of time of purchase and urgency of purchase.

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    of 14

    DETERMINANTS OF

    CONSUMER BEHAVIOUR

    Dr. Devkant Kala


    Determinants of Consumer Behaviour

    • Culture
    Cultural
    • Sub-Culture
    Factor
    • Cross- Culture

    Dr. Devkant Kala, UPES


    Determinants of Consumer Behaviour

    • Social Class
    Social • Family and Role
    Factor • Reference Group
    • Opinion Leaders

    Dr. Devkant Kala, UPES


    Determinants of Consumer Behaviour

    • Age and Life Cycle Stage


    • Occupation
    Personal
    • Economic Situation
    Factors
    • Lifestyle
    • Personality & Self-concept

    Dr. Devkant Kala, UPES


    Determinants of Consumer Behaviour

    • Motivation

    Psychological • Perception
    Factors • Learning
    • Attitude and Beliefs

    Dr. Devkant Kala, UPES


    Determinants of Consumer Behaviour

    • Time of Purchase
    Situational
    Factors • Urgency of Purchase

    Dr. Devkant Kala, UPES


    Influencer marketing market size worldwide from 2016 to 2021 (in billion U.S. dollars)
    Global influencer marketing value 2016-2021

    Note(s): Worldwide; 2016 to 2020


    Further information regarding this statistic can be found on page 28.
    2 Source(s): Influencer Marketing Hub; ID 1092819 Global overview
    Share of consumers who follow social media influencers in Asia Pacific in 2020, by country
    Share of consumers who follow social media influencers APAC 2020, by country

    Share of respondents

    Note(s): APAC; 2020; 18 years and older; 5,000+ respondents


    Further information regarding this statistic can be found on page 31.
    5 Source(s): Rakuten Group; ID 1181355 Global overview
    Share of influencers using selected social media platforms in Asia in 2021, by country or territory
    Commonly used platforms for influencers Asia 2021, by country

    Note(s): Asia, APAC; 2021


    Further information regarding this statistic can be found on page 32.
    6 Source(s): AnyMind Group; ID 1256908 Global overview
    Value of influencer marketing industry in India in 2021 and 2025 (in billion Indian rupees)
    Value of influencer marketing industry in India 2021-2025

    Note(s): India; 2021; Estimated values


    Further information regarding this statistic can be found on page 33.
    8 Source(s): GroupM; The Financial Express (India); ID 1294803 Indian influencer market
    Leading social media platforms for influencer marketing across India in 2021
    Most active platform for social media influencer marketing in India 2021

    Share of respondents

    Note(s): India; 2021; 18 to 50 years; 475 respondents; Influencers from across metro, tier 1, 2 and 3 cities of India.
    Further information regarding this statistic can be found on page 36.
    11 Source(s): Website (influencer.in); ID 1241426 Indian influencer market
    Leading content categories amongst influencers in India as of 2021
    Major influencer verticals India 2021

    Share of genre

    Note(s): India; 2021; 18 years and older; 475 respondents; Influencers from across metro, tier 1, 2 and 3 cities of India.
    Further information regarding this statistic can be found on page 38.
    14 Source(s): Website (influencer.in); ID 1295939 Marketing strategies
    Types of influencers whose endorsed products were purchased across India in October 2020
    Types of influencers whose endorsed products were purchased India 2020

    Share of respondents

    Note(s): India; October 8 to 31, 2020; 16 years and older; 16,614 respondents
    Further information regarding this statistic can be found on page 41.
    17 Source(s): Rakuten Insight; ID 1202871 Marketing strategies
    Thank You.

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