Policy Influencers and

Environmental Issues in North

America
Prepared by: Doan Thuy Duong
Title: Market Research Intern
 TABLE OF CONTENTS

01 02
INTRODUCTION THE ROLE OF POLICY
INFLUENCERS

03 04
HARNESSING THE POWER OF CONCLUSION
POLICY INFLUENCER
Tackling environmental issues requires
collaboration.
Urgency: Climate change, biodiversity
loss, and water scarcity threaten our
planet, society, and economy.

Complexity: Diverse perspectives from

scientists, policymakers, and
communities are key to finding solutions.

Collaboration: Working together is

crucial to build a sustainable future for
North America.

Source: Statista
Engaging with policy influencers helps
companies “see around corners”

Policy Influencers:
• Establish industry guidelines
and expectations
• Form expert opinions that serve
as a framework for
understanding and solving
specific issues
There are three types
of policy influencers
This is my suggested strategies to engage with
policy influencers:
The shortlisting criteria to identify the policy
influencers
Have publicly available contact information (must)

Have work experience of at least 5+ years;

Are a part of the leadership team of the organization

Have an online presence

Have a history of contributing to the discourse in notable ways.

Contact Search Strategies

General Search Engines

Social Media

Local Business Directories and other

Databases
 General Search Engines

STEP 1 STEP 2 STEP 3

Utilize search engines Look for contact

(Google, Yahoo, Prioritize the details within sections
Bing!) with the stakeholder’s website like “About Us”,
stakeholder’s name, “Meet the Team”, or
organization, or “Contact Us” often
relevant keywords located at the top or
bottom of webpages
 Social Media (LinkedIn)
Clearly outline the search
parameters, including titles, Conduct preliminary research
organizations, or locations to identify relevant companies
based on the criteria
Access the “People” section
on LikedIn and apply
appropriate filters based on
the defined parameters

STEP 1 STEP 2 STEP 3

STEP 6 STEP 5 STEP 4

Double check the accuracy Utilize available tools or Locate relevant
and validity of obtained individual profiles to individuals within the
information before reaching retrieve contact details identified companies
out
Local Search Directories and Other Databases
Resource Description Strengths Weaknesses
Websites, search engines May not include all
Company (Google My Business), online companies, limited
Websites & directories (Google Maps, Free, readily available, often information for smaller
Directories Yelp, Yellow Pages) accurate companies
Deep search capabilities,
Online Paid databases with extensive verified contact details (may Subscription required, may
Databases contact information require subscription) not always be accurate
Integrates with existing Limited search capabilities,
workflow (e.g., Gmail), relies on existing website
Chrome Browser extensions for email retrieves official company information, may not be
Extensions retrieval and verification emails 100% accurate
The Policy Influencer Profiling
A brief overview of the educational background and work experience.

How does the policy influencer contribute to the organization through their current
role?

Any notable events from their career, or any awards they might have won, any
recent features that they may have received in any publication, etc.

What is their area of expertise?

Do they have any published work which could include research papers, research
articles, podcasts, interviews given, etc.

Have they participated/will participate in any conferences, workshops, fireside

chats, or any other event in the recent past or in the near future?
EXAMPLE
Dakota Jackson
Director, Political Affairs
Jacksond@nrf.com, 202-626-8139

Dakota Jackson is director of political affairs

at the National Retail Federation. In this role,
she is responsible for managing NRF’s
Political Action Committee (RetailPAC),
working to support NRF’s advocacy and
grassroots programs and developing effective
political strategies to enhance and support the
retail industry’s political agenda
CONCLUSION: THE ROADMAP FOR NRG
Phase Objective Key Activities Timeline
Identify key environmental • Analyze policy landscape & stakeholder map
1. Define & challenges & target • Select influencers based on expertise, influence,
Prioritize influencers. and alignment. 1-2 Months
• Identify preferred communication channels of
target influencers.
2. Develop Craft tailored outreach & • Establish communication & collaboration
Strategies engagement strategies. guidelines. 2-3 Months
3.
Implement Build relationships & gather • Connect with prioritized influencers.
& Monitor valuable insights. • Gain perspectives from policy influencers. Ongoing
• Inform NRG's research, advisory services, &
4. Utilize & Leverage insights to inform client strategies.
Adapt strategies & support clients. • Share valuable perspectives with NRG clients. Ongoing
THANKS!
Do you have any questions?
doanthuyduong515@gmail.com
+84 903 267 603