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What will the

world look like in
20 years’ time?

T
ALONG WITH TWENTY FUTURISTS, SPRINGWISE PRESENTS A
SNAPSHOT OF WHAT WE MIGHT SEE IN COMING DECADES.

To celebrate two decades spent in the
service of showcasing sustainable
innovation, the Springwise team has put
twenty pivotal questions to global experts
for a snapshot of 2043.
The questions range from the metaverse
and autonomous transport to decentralised
renewable energy. They seem resolutely
futuristic. But strangely in future casting, we
are following a long tradition. The social
theorist Barbara Adam reminds us that
future-gazing (or the art of prophecy)
originated some 5000 years ago in
Mesopotamia, likely in the form of dream
interpretations. Later methods included
Hepatoscopy, the inspection of the liver to
understand what might come next.
However, rest assured, for this special
report at Springwise we neither mined our
dreams nor surveyed our livers. Instead, we
consulted twenty leading futurologists with
unparalleled experience in forecasting. The
resulting insight is both fascinating and
important. You may not agree with all our
experts, and that’s to be encouraged. I
found myself bristling at a future that might
include divorce lawyers arguing over assets
in the Metaverse, and I was understandably
sensitive about a future workplace that may
replace me with a robot. But the future is a
provocative place. It is a rich, complex
terrain that is ignored at our peril.
Often the flux and the enormity of the
climate crisis seem insurmountable. But as
the great climate policy broker, Christiana
Figueres has put it, we’re at a crossroads
and we can either shrink from that
responsibility and maintain the biosphere-

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 ABOUT
SPRINGWISE

Springwise is the leading

global platform for
innovation and positive
change. For the last
trashing status quo, or dream and implement with courage and 20 years, we’ve been
discovering and publishing
vision.
the world’s newest, most
Of course, you can’t future-cast without the reality of the present important innovation
and ours is extraordinary, whichever way you cut it. We have solutions for positive
entered the age of the Anthropocene, where humankind has change and the transition
economy.
forced a geological epoch shift through its demands on planet With a global community
Earth. An understanding of planetary boundaries gives us an of more than 2 million,
unprecedented degree of understanding of the true cost to the we’re essential reading
biosphere (and life-sustaining systems) of our take, make, and for CEOs, innovators,
investors, educators, and
waste attitude to services and products. It’s clear that all these corporates in all sectors and
systems (the paraphernalia of humanity) from food production, to geographies. 
energy, to transport and housing need to be transitioned to We’re also the trusted
innovation and sustainability
sustainable versions. Innovation isn’t just interesting or nice to
content partner for many
have, it’s a matter of survival. leading global brands and
Right now, we are in a period where it can feel like a constant organisations.
tussle between the old and the new, and the possible and the We’re proud to be a
member of 1% for the
entrenched. It feels uncomfortable, and so it should. But it is not
Planet, plus a certified B
impossible. One thing you need whether you are a global FTSE Corporation.
company, an SME, a lone sustainability warrior, an educator, or a
practitioner is a good guide. That’s part of our role here at Want to join the Springwise
global community and
Springwise. We are a daily guide, pinpointing you towards the most receive our insightful
promising and pertinent solutions and building blocks for a future innovation digests, direct to
on a healthy resilient planet. This unique report, produced with your inbox every week-day?
global futurists to forecast answers to the major questions of 2043, Visit us at springwise.com
and sign up for our free
is part of our toolkit to help you navigate the now for a better newsletter.
tomorrow. We hope you enjoy it, find it useful, and that it stimulates
big discussions and ideas.

LUCY SIEGLE, SPRINGWISE EDITORIAL DIRECTOR

3 FUTURE 2043 © SPRINGWISE 2023

 THE QUESTIONS
Will robots and AI take our jobs?
Which new jobs will the metaverse open up?
5 WOR K What will Gen-Z bosses be like?

What will we eat?

10 F O O D Will alternative meat go mainstream?

How will we get from A to B?

1 3 MO BI L I TY Will people want a driverless car?

Will we be healthier?
Will there be another pandemic?
1 6 HE A LTH Could children born in 2043 live forever?

What will cities look like?

What is the biggest environmental
20 C I TI E S threat to cities?

Will Universal Basic Income become

a reality?
2 3 MO NEY Will we all be using crypto?

26 EN ER GY Where will we get our energy from?

What will ‘school’ look like?

What will education need to prepare
29 ED UCATI O N students for?

How will we shop?

2 7 RETAI L Will instant delivery exist?

29 T R AV E L How will we travel?

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WOR

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WORK
1. WILL ROBOTS AND AI TAKE OUR JOBS?

“ Machines aren’t coming. They are already here. From reading

X-rays and MRIs, to stock trading to conversational chatbots such
as Alexa or Siri, Artificial Intelligence (AI) is already present in
almost every profession and industry. When machines can do
everything, many wonder what will be left for us to do. How will we
make a living when machines get cheaper, faster, and smarter?
While it is true that machines will take over jobs involving
repetitive and monotonous tasks, many new jobs will also be
created in the future. For example, can a machine (in its software or
hardware form) create itself, market itself, and sell itself? Deliver
itself? Feed itself? Clean itself? Fix itself? Machines are tools, and
tools need to be used. By people.
In the future, many types of jobs will disappear. Many workers will
struggle to adjust to the disappearance of the work they
understand and find it hard to thrive with work they don’t
understand. But while work will change, it won’t go away.

Manish Bahl, Chief Executive & Founder, Curious Insights ➵

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WORK
“ The speed of advancement in robotics and AI means that, to a
large extent, the revolution is not being televised. In most
applications, robots are already faster, more accurate, and more
consistent than the humans who might otherwise have performed
those tasks. From brick laying and restaurant kitchens to surgery
and goods distribution, adoption of robotic technology is
accelerating.
AI is also advancing rapidly and, by 2043 (if not sooner), it’s
feasible we will have reached the goal of many in the field – that of
creating artificial general intelligence (AGI) or artificial super
intelligence (ASI). These are forms of AI that are as smart or smarter
than humans in pretty much every cognitive task we perform –

‘‘
although consciousness and spirituality might take a while longer.
Already, DeepMind’s ‘Generalist AI Agent’ is capable of
outperforming its human equivalent in over 65 per cent of the 600
tasks it can perform in parallel. Combine AGI/ASI with robotics and
the scope is almost unimaginable – and very frightening for those
who haven’t been paying attention.
Even those of us who think we can never be replaced by AI are
often shocked by just how capable the technology is becoming
and how quickly it is eating away at our domains of expertise.
Within 20 years it is highly conceivable that many organisations will
have been hollowed out – shedding 70, 80, or even 90 per cent of
their workforce.
The remaining roles might be those requiring deep creativity, AI and robotics
expertise, and regulatory understanding. We are also likely to will usher in
preserve those activities where people skills are still essential,
such as handholding customers through the resolution of complex a second
multi-dimensional issues, relationship development, partnership Renaissance
building, and collaborative cross-organisational working.
While the technology will become increasingly functional, the
question will be how far we will go in its deployment. Organisations
committing to maintain a certain level of human jobs may find their
commitment challenged when others go deeper and faster in their
tech-for-human replacement process. It may be hard to compete in
the face of faster, more efficient, and lower cost entities.

Rohit Talwar, Global Futurist and CEO, Fast Future

of flourishing
humanism,
creativity, and
sustainable
‘
innovations, as we
are liberated from
mental drudgery.

Anders Sörman-
Nilsson, Australia

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WORK

JOB TITLES OF
THE FUTURE
REAL-TIME
COLLABORATOR
Imagine a world where
you can ‘teleport’ to
another person’s office and
collaborate on a project in
real-time. The job of a real-
time collaborator will be to
ensure the collaboration
happens effectively and
provide the necessary
2. WHICH NEW JOBS WILL THE tools to make it happen.
 
METAVERSE OPEN UP? EXPERT FINDER

“
Imagine being able to
search for and find the best
experts on a given topic
If a picture says a thousand words and video says a thousand without ever leaving your
pictures, just imagine how many immersive videos the metaverse office. Or imagine being
can curate for your mind. It will create an entirely new form of able to find the perfect
job or employee without
digital nutrition mix – for good and bad. ever having to go through
Just as the social dilemma and addictive power of social media a recruiter. That’s exactly
has become evident in the last few years, it is easy to imagine how what an expert finder will
do for you.
an immersive world that blurs the boundary between the real and
the virtual may play some serious mind tricks on us mere mortals. METAVERSE ATTACK
We may grow to think of the metaverse as a tech equivalent to AGENT
psychedelic trips, which have both potent healing powers, but also Providing for safety and
need to be administered carefully and under supervision. security will be crucial in
Metaverse Detox Clinics and Rehab Centres will mushroom as the how comfortable living and
working in the metaverse
addictive and immersive (potential) toxicity of the metaverse will be. In the complex
becomes clear. world of the metaverse, the
Beyond psychology, the metaverse will open up a kaleidoscope attack agent will ensure
that customers’ data and
of opportunities for lawyers (including divorce lawyers who have
profiles are safeguarded.
new digital assets to figure out), virtual real estate agents,
metaverse education content specialists, truth auditors, and Manish Bahl
metaverse ethicists. These professions will all flourish, as will
real-life designers and integrators who help people straddle the
two worlds of the analogue and digital verses.

Anders Sörman-Nilsson, Global Futurist

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WORK
3. WHAT WILL GEN-Z BOSSES BE LIKE?

“ As someone who started working in the late 80s, I’m blown away
by how different workplaces are now. Startup culture has a lot to
answer for, but so does Gen-X and its laid-back, casual Friday, no
consequences, management style.
I sense that Gen-Z bosses might actually double down on mid-
20th-century-style corporate management practice as they seek
out a more stable, rules-based, and process-oriented work culture.
They will train people, educate people, and support people.
This could make it harder to ‘fail upwards’ as well-qualified, and
more diverse candidates are in the pool and have a more
equitable chance of getting hired. The ‘old boys network’ and TOMORROW’S
‘culture fit’ codes might die on the vine. INNOVATIONS,
The mechanics of running a business today are helpfully TODAY
streamlined by technology, but human resources will hopefully
return focus to humans and resources. Unlike the past (and AI TRAINING
present), real committment to Diversity, Equity, and Inclusion (DEI)
PLATFORM HELPS
BUSINESSES
must become a cornerstone of management practice. PREDICT FUTURE
Remote, flexible, or hybrid work is probably going to remain the SKILL GAPS
norm, but onboarding and training new hires would be done in a Retrain.ai is able to
way that builds connection within a common space – whether map the knowledge,
personal attributes, and
that’s online co-working or a physical office. Organisations will
qualifications currently
want to invest in talent, retain good hires, and support them in available to a company.
long-term employment by paying good wages and offering
benefits. RESTAURANT CHAIN
TRIALS ROBOT
Susan Cox-Smith, Partner and Director, Experience, Changeist WAITERS FOR TABLE
SERVICE
The smart robots (pictured,
above) deliver food to
tables and provide on-
demand services to diners.

DIGITAL EMPLOYEES
COULD TRANSFORM
FINANCIAL
SERVICES
From explaining complex
financial concepts to
encouraging more
responsible spending
decisions.

Find these (and 10,000

more) innovations in the
Springwise Innovation
Library.
 

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FOO

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FOOD
4. WHAT WILL WE EAT?

“ By 2043, we’ll have a range of new protein and other food

products unlike anything we’ve ever seen before. For example,
plant-based meats are in their infancy – the next phase will be
products that are great tasting in their own right, not merely mimics
of existing products.
Add in mycoprotein, biomass, cellular agriculture products, and
precision fermentation-produced flavours, and the possibilities are
endless. And all this will be possible without ruining the planet,
since so many of these technologies use little, or no, arable land or
fresh water – and have much-reduced GHG emissions.
The biggest impact on what we eat will be the personalisation of
our diets. Research from the Weizmann Institute has already shown
that something as simple as a banana can spike one person’s
glucose, but not another’s. As we continue to explore our genetics
and microbiome, we’ll come to understand just how individual we
are in our nutritional responses to food. To gather and interpret the
data to make these useful changes, we’ll need advances in three
key driving technologies: AI; sensors; and quantum computing.
Combining AI and sensor technology will enable real-time
nutritional and physiological feedback. Already, one in four people
in the US have a glucose tracking device, but in the future we’ll
also be able to track ketones, lactate, even alcohol in our blood,
and all from thin film sensors or even tattoos. ON THE MENU
To crunch this volume of data into usable information we’ll IN 2043...
require enormous computing power – which is where we could
see quantum computing making an appearance. With ageing EDIBLE INSECTS
increasingly being seen as a ‘curable’ disease, such a treasure We’ll overcome the ‘ick’ by
trove of individualised data could be part of the cure. grinding them into flours or
In terms of the future of global food production, the biggest pastes for use in cooking.
threat is thinking that we can keep producing more food using the
JELLYFISH
current global food system. Reimagining it will require new
Low in calories and fat,
technologies – and the greatest challenge will be consumer yet high in protein and
attitudes to these. Take ‘precision fermentation’ as an example. antioxidants – could it be
With the process using genetically modified organisms to produce the new superfood?
many everyday products, today’s consumers are sceptical. But by
PSEUDOCEREALS
2043, this seemingly sci-fi technique will be responsible for many
Providing an alternative
of the ingredients used to make our bread, milk, ice cream, and to wheat, pseudocereals
many other foods. are plants that are neither
grass nor grain – but can
be used in the same way.
Tony Hunter, Food Futurist

The Springwise team

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FOOD
5. WILL ALTERNATIVE MEAT
GO MAINSTREAM?

“ The success of alternative protein suppliers hangs in the

balance. The future of food comes down to three boring, but
important aspects: price, the ability of a food business to control
costs, and the level of management skills of the business
leadership.
At the risk of sounding blunt, I have to say that alternative protein
TOMORROW’S
INNOVATIONS,
TODAY
producers come quite short on all three counts. Unless deep
‘ARTIFICIAL
change takes place in these areas, the best they’ll achieve is to PHOTOSYNTHESIS’
develop niches – some of them successful – and ironically COULD BE THE
perhaps more so in the market of feed for animal farming than for FUTURE OF FOOD
consumer goods. New research paves the
way for food production
independent of sunlight
Christophe Pelletier, Founder, The Food Futurist (pictured, above).

WORLD’S LARGEST
VERTICAL MYCELIUM
FARM PRODUCES
ALTERNATIVE BACON
The site is expected to
grow three million pounds
of mycelium each year.
 
UPCYCLING BARLEY
BYPRODUCTS INTO
HIGH-PROTEIN FLOUR
A Korean company has
created a new flour
alternative using barley
from beer production.

Find these (and 10,000

more) innovations in the
Springwise Innovation
Library.

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MOBILIT

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MOBILITY
6. HOW WILL WE GET FROM A TO B?

‘‘
 

“ Many younger millennials and Gen-Zers have never learned to

drive, particularly those who live in cities. I think this will continue
with the younger generational cohorts. I don’t think this is
predicated on an anticipation for self-driving cars as much as it’s an
intentional choice led by climate responsibility, or anxiety about the
dangers inherent in driving.
‘‘
Electric vehicles will still be produced as some form of family car,
The concept of
but full ownership will probably decline as micro-rentals and transport between
shared vehicles become the norm. Buses, trams, trains, and metro
systems will also convert fully to electric or hydrogen-based
places could morph
engines. I do think most nations will legislate the end of sales of into transport as
petrol-based engines before 2043, though there will probably still
place...
be legacy petrol vehicles on the road, but as high-priced nostalgia
vehicles more than anything else. The tipping point for electric
vehicles has already been hit.
The concept of transport between places could morph into
transport as place – that is our living, working, learning, and
entertainment spaces may move around us, and with us, either in
private, or as groups or teams.

Susan Cox-Smith, Partner & Director, Experience, Changeist

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MOBILITY
7. WILL PEOPLE WANT A DRIVERLESS
CAR?

“ Have you ever been squashed by an automatic door in a shop?

I have, when I was a kid in a supermarket ‘testing’ how well the IR
sensor worked. While this was entertaining at the time, I recall
seeing older people rush through these doors so as not to be
caught in the ‘jaws’ of the new fangled machine.
While driverless cars are more advanced than automatic shop
doors, both are forms of AI. For much of the population, AI cars will
initially be regarded with scepticism and trepidation. Of course,
unlike the shop door, which has a trivial failure mode, a car has a
possibility of killing us, which should weigh heavy on our minds.
Many driverless cars have started out being driven on smooth, TOMORROW’S
level, wide Californian roads – and they will need to learn how to
navigate less perfect roads, unexpected obstacles, and random
INNOVATIONS,
events. Sadly, too many engineering safety upgrades are ‘written TODAY
in blood’, or with the benefit of hindsight, and the truth is that the
driving AI, like a child, will have to be allowed to make some SOLAR-POWERED
TUK-TUKS COULD BE
mistakes in order to learn. The notable justification for this, is that, COMING TO A CITY
unlike human learning, any ‘error’ that is identified and corrected is NEAR YOU
not bound to one individual car, but can be updated to the entire The future of urban driving
fleet of cars almost instantaneously. could be solar-powered
Ironically, I wonder if being able to apportion ‘blame’ to the AI tricycles (pictured, above),
which use much less energy
car for a collision (legally and emotionally), will partially lead to its to run and manufacture.
eventual acceptance. And if, say, a car owner was faced with the  
choice between telling their insurance company they were being STARTUP PLANS
reckless and blaming the computer, I suspect few people will TO CREATE A
choose ‘principles’ over a manslaughter sentence. WORLDWIDE
NETWORK OF FLYING
The AI car will surely mark a significant milestone in how humans TAXI AND CARGO
delegate (and perhaps abdicate) responsibility of the tech they DRONE HUBS
use. Ethically and psychologically, I see driverless cars as a major The ‘vertiport’ sites
step towards redefining a shift in social responsibility, that will likely will provide essential
have repercussions for other industries from medicine to food. infrastructure to transform
the way people and goods
are transported in city
Jude Pullen, Creative Technologist centres.

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more) innovations in the
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Library.

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HEALT

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HEALTH
8. WILL WE BE HEALTHIER?

‘‘
“
 
Unfortunately, I predict the world will be less healthy in
developed nations, as we aren’t addressing primary prevention.
The budget for treating an escalating number of increasingly sick
people won’t be there, and the drivers for non-communicable
diseases (which include a lack of active transport, diets comprising
ultra-processed foods, and poor air quality) are sustained. 
But there are things we can do. Low-carbon living, for example, is
good for our health and also for the planet. Thus, active transport
(walking and cycling, rather than relying on motorised power)
results in better health, cleaner air, and a reduction in climate
‘‘
Low-carbon living is
good for our health
and the planet.

change. Another is eating a diet based largely on local seasonal

vegetables. This leads to greatly improved health, as well as lower
emissions from food production, transport, and processing. 
If governments also acted properly on urban planning and
taxation policy to address food, activity, tobacco, and alcohol,
most ICU beds would be empty.

Hugh Montgomery, OBE, Professor of Intensive Care Medicine,

University College London

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HEALTH
9. WILL THERE BE ANOTHER PANDEMIC?

“
 

In 2043 the threat of another pandemic (or multiple pandemics)

will likely continue to loom large. While medical advances could
help in the early identification of pandemic threats, many of the
issues we have seen with COVID-19 are likely to persist. These
include inequality in the distribution of vaccines, treatments, and
protective attire and equipment, as well as the spread of
misinformation.
The biggest single factor worsening the threat of pandemics will
likely be a general decline in the overall health of the population.
A healthy immune system is the body’s foremost line of defence
against disease, but this will continue to be threatened for reasons
including, but not limited to: food scarcity and malnutrition; air
pollution and its effects on the respiratory system; and threats from
microplastics in the air, sea, rainwater, and our drinking supplies.

Melissa Sterry, Design Scientist, Systems Theorist, Biofuturist

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HEALTH
10. COULD CHILDREN BORN
IN 2043 LIVE FOREVER? 

“
 
In theory, our biological structure has a limit of around 120-130
years, if everything is in line with our metabolic/molecular makeup
and we have all the good environmental conditions. Therefore
even with a healthy amount of luck, reaching that age is
challenging. However, with better access to care, with engaging
patients in their health journey through their own data, and with TOMORROW’S
artificial intelligence improving healthcare efficiency, more people
INNOVATIONS,
will have the opportunity to reach that milestone. 
By 2043 we may have eliminated – or at least minimised the TODAY
risks associated with some of today’s most devastating diseases,
HOLOGRAM PATIENTS
including Parkinson’s, Alzheimer’s, HIV, Type-2 diabetes, and a HELP TO TRAIN
range of cancer types. And, as precision medicine, personalised DOCTORS
solutions, and digital health technologies gradually become The technology (pictured,
available to the masses, we would have enough data to make above) can be used
better decisions in research, to put drug targets with a higher remotely, making it easier to
reach more students.
success potential into clinical trials and, in general, provide better
care for patients in their journeys. The overall goal would be LAB-GROWN BREAST
making a diagnosis of cancer or another major condition a bump in MILK COULD REPLACE
life instead of being a roadblock to a healthy and long life. FORMULA
A startup has begun
Dr. Bertalan Meskó, Founder, The Medical Futurist producing breast milk
made from cell cultures as
an alternative to formula
for those struggling to
breastfeed.

WOUND DRESSINGS
DELIVER MEDICATION
ON DEMAND
The material responds to
the presence of bacterial
enzymes by releasing
a cargo of therapeutic
nanoparticles.

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more) innovations in the
Springwise Innovation
Library.

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CITIE

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CITIES
11. WHAT WILL CITIES LOOK LIKE?

“ Today we talk a lot about ‘smart cities’, but in 2043, a truly

‘smart’ city will be one in which human-scale choreography in
natural environments takes precedence. This will be very
different to how they are currently envisaged by the
technocratic elite who have ‘techne’ as their dominant
epistemological frame for urban everything. 
Just look at the sterile, brutal, machine-like, material jungles
that populate the imaginations of most technologists. They
have lost what it really means to be smart – empathic, spiritual,
inspiring, natural. In fact they are relics of neocolonial racism,
given that the inhabitants will only be those who cannot afford
to live elsewhere. The technology that will have the biggest
impact on the ’smart’ cities of 2043 is human imagination –
compelled to reinvent what is meant by ‘smart’.

Richard David Hames, Founding President of the Asian

Foresight Institute

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CITIES
12. WHAT ARE THE BIGGEST ENVIRONMENTAL
THREATS TO CITIES?

“ There are many and diverse environmental threats facing the

cities of the world. The nature of these threats, though variable,
has, in each instance, the capacity to not only destroy critical
infrastructure at scale, but with near immediacy.
Threats to city dwellers in the year 2043 will likely include
extreme weather events and other natural hazards that bring about
wide-scale damage to property and infrastructure. Every current
meteorological threat is set to scale up, including floods, wildfires,
heatwaves, droughts, storm-force wind events, and dust storms.
For the cities of the Western United States, and with them, cities
in Mediterranean and temperate climates around the world,
wildfires will become a significant threat. In some regions, these TOMORROW’S
can increase the number of landslides and debris falls. INNOVATIONS,
For cities already experiencing water scarcity, the problem is set TODAY
to worsen. Other cities will experience their first ‘Day Zero’ (when  
the city water supply runs dry). Places with water-saving solutions MAKING CITIES
are not scaling quickly to avert a wide-scale urban water crisis by MORE LIVEABLE
2043. At the other end of the spectrum, it’s a matter of time before THROUGH URBAN
REFORESTATION
not one, but many cities see flooding on the scale that New
A startup deploys plant
Orleans experienced when Hurricane Katrina hit. canopies (pictured, above)
Though we can largely anticipate which threats a given city may to tackle ‘urban heat islands’.
face, can we really make the necessary changes to avert multiple
city-scale catastrophes before 2043? What’s needed is agreement AI-POWERED WASTE
from policymakers – local, national, and global – on which solutions MANAGEMENT KEEPS
CITY STREETS CLEAN
to implement, and to quickly raise the finance to design and test
Vehicle-mounted cameras
them. In the meantime, citizens can still use their agency to create
track waste as small as
small-scale interventions that heighten the resilience of their cigarette butts.
individual homes and communities.
PLANNING PLATFORM
Melissa Sterry, Design Scientist, Systems Theorist, Biofuturist HELPS DECARBONISE
CITIES
Transport analysis tracks
emissions to help planners
construct healthier spaces.

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more) innovations in the
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MONE

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MONEY
13. WILL UNIVERSAL BASIC INCOME
BECOME A REALITY?

“ The unprecedented scale of job replacement that AI and

robotics could bring raises massive and existential issues about
what we do for those who are most impacted and how they can
get the money required to feed, house, and clothe themselves and
their families.
Key to managing the transition to this post-AI society will be the
role of some form of guaranteed basic income scheme. A growing
number of governments are already evaluating the idea, and it is
increasingly featuring in the manifestos of political parties around
the world. WHAT IS UBI?
It seems that the most widely adopted model will be some form Universal Basic Income
of transitional basic income to support those who are undergoing (UBI) is a sociopolitical
retraining to take up a new career, enter a different profession, or financial transfer policy
proposal in which all
start their own business. This might be supplemented by some
citizens of a given
form of loan which the individual started to pay back once they population regularly
achieved a certain level of income – similar to the student grants receive a legally
scheme in the UK. stipulated and equally
set financial grant paid
Inevitably, reactions to UBI are likely to vary quite dramatically. by the government,
Some may welcome its introduction as a human and forward- without a means test.
looking solution that helps society to transition to new possibilities A basic income can be
as AI eats away at our past. Inevitably some may stigmatise those implemented nationally,
regionally, or locally.
in receipt of UBI. At the extremes of the spectrum, ideologues will
argue that either the schemes are not pure enough to be classified
as true UBI, or counter with the argument that this is nanny state
communism to be resisted at all costs.

Rohit Talwar, CEO, Fast Future

24 FUTURE 2043 © SPRINGWISE 2023

MONEY
14. WILL WE ALL BE USING CRYPTO?

“ We may have hit the peak of inflated crypto expectations in

2022, but the technology will continue to evolve. As the user
experience improves and becomes more seamless (think Spotify
and Netflix versus Napster and illegal downloads), crypto’s utility
will scale. We will see it democratising investments into micro-
businesses globally. Customer-funded business models will
expand, and enable a diverse, inclusive, and equitable broadening
of entrepreneurship and value-creation as founders cut out the
financial middleman. 
By 2043, the blockchain more broadly will have become a critical
store of information and value, and will be fully integrated in TOMORROW’S
sustainability reporting (such as verified and traceable emissions)
and marketing.
INNOVATIONS,
TODAY
Anders Sörman-Nilsson, Global Futurist A DECENTRALISED
NFT MARKETPLACE

“
FOR GOOD CAUSES
The blockchain and
smart contract-powered
While much of the noise around crypto in 2022 was not much marketplace is designed to
let charities and non-profits
more than a fad at best, and a scam at its worst, the underlying benefit from the emergence
technology is here to stay. of Web 3.0.
In 2043, crypto will make sense for solving non-common goods
problems. I expect we will see a few dominant chains, each A NEOBANK
responsible for managing different sets of ‘community specific’ TACKLING CLIMATE
CHANGE
information. On that point, I hope we’ll have moved to the
The female-led social impact
terminology of ‘community specific’ rather than ‘decentralised’,
company aims to be the
because chains are a single central store of a specific form of biggest sustainable bank in
community-consensus defined ‘truth’. Europe.
The less positive side of crypto will be how it will have been
USING OPEN BANKING
adopted by governments to launder ‘immutable truth’ out of the
TO CREATE A LOYALTY
many white and not so white lies that comprise society. Central PROGRAMME FOR
bank digital currencies (some of which are already in development) THE PLANET
which are programmable, expirable and linked to social credit/ The company combines
citizenship score, are just one such example. sustainability data from
brands with information on
customer transactions –
Bronwyn Williams, Partner at Flux Trends rewarding environmentally
conscious choices.

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more) innovations in the
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ENERG

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ENERGY
15. WHERE WILL WE GET OUR ENERGY FROM?

‘‘
“
 
It will be easier for developing countries to leapfrog to
renewable energy than for developed countries. Indeed, the
profitability of existing energy infrastructures, the weight of energy
lobbies, and the high needs of a heavy industrial system make it
difficult for industrialised countries to move from a centralised
energy system based on fossil fuels to a decentralised and
demultiplied system based on renewable energy.
Thus, in 2043, we could have two very different energy systems.
In the developed countries, a new energy transition would be
underway, with the definitive disappearance of fossil fuels, the
dismantling of non-eco-friendly renewable energy infrastructures,
such as offshore wind turbines, the generalisation of solar energy
and heat pumps for domestic needs, and the beginnings of fusion
for industrial use. Smart grid networks will be the norm, to
efficiently distribute energy and allow positive-energy systems to
‘‘
In 2043, the
developed and
developing worlds
could have two
very different
energy systems.
contribute to this distribution.
In developing countries, solar and decentralised power systems
will become dominant once the unsustainability of wind turbines
and osmotic energy is proven. Storage systems like the Powerwall
will spread as prices fall.

Fabienne Goux-Baudiment, PhD, Futurist, Head of proGective,

Research Centre for Futures Studies

➵
27 FUTURE 2043 © SPRINGWISE 2023
ENERGY

“ We mostly already have the technologies we need to realise

more sustainable energy – solar, geothermal, wind, and even
nuclear. Whether we will have shifted over to them by 2043
depends more on the political will to challenge big business, along
with sustained levels of ignorance (and thus apathy) in society. 
While the shift to renewables is inevitable, the time it takes to
move from oil, coal, and gas will depend on several factors, not the
least being: (a) whether you live in a country like Australia, which
has shown such marked resistance to any rapid shift to renewables
because of profitable legacy industries, and (b) the extent to which
the big players in the fossil fuel and old smokestack industries are
prepared to continue to dig in their heels and pursue profits at TOMORROW’S
any cost.  INNOVATIONS,
An associated factor is how quickly citizens cotton on to the fact TODAY
that the propaganda to which we are exposed daily is sustaining  
conditions that are killing us. The shift from inaction to informed AN ISLAND
action depends on the climate breakdown becoming much, much DEDICATED TO
worse and the emergency being appreciated by everyone. That
GREEN HYDROGEN
said, the fact that a city like London suffered temperatures over 40 A project proposed for
the Dogger Bank in the
degrees Celsius in 2022 for the first time ever might goad the North Sea would produce
populace into action in some form. hydrogen using wind power.

Richard David Hames, Founding President of the Asian SMALL TURBINES

Foresight Institute TURN ANY RIVER INTO
A HYDROELECTRIC
POWER SOURCE
The system (pictured, above)
can harness untapped
waterways, operating at low
speed without damaging
marine life.

RESEARCHERS
TEST SPACE
POWER STATION
TECHNOLOGIES
Orbiting solar panels could
produce continuous power
by avoiding any darkness.

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more) innovations in the
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Library.

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EDUCATIO

29 FUTURE 2043 © SPRINGWISE 2023

EDUCATION
16. WHAT WILL ‘SCHOOL’ LOOK LIKE?

“ In 2043 school will likely be a concept rather than a place where

our children go to learn. Systems of education led by governments
will not be able to keep up with innovation, and a decentralised
offering will be where most parents go to educate their children.
Emerging technologies will also supercharge the decentralisation
of learning. By 2043, the metaverse will no longer be an interesting
concept, but the place where most of us learn, work, and live.
Remote learning will no longer be the poor relation to a classroom,
as children interact immersively with people and environments
from anywhere in the world. The integration of blockchain
technology into education will mean that learners are no longer
users but owners of their education. 

Dan Fitzpatrick, Director, Edufuturists ➵

30 FUTURE 2043 © SPRINGWISE 2023
 ‘‘
EDUCATION

Some teachers will

use gamification
to spark learning,
while others
refuse – deeming
such teaching
approaches
shallow or
gimmicky. Some

“ It seems likely there will be a range of personal presence

modes, from entirely in person to all online, and all kinds of
hybrids in between. Be ready for ‘HyFlex’ classes with mixes of
them, arguing
‘‘
schools will use
student analytics to
improve learners’
experiences, while
others will shun

they are biased,

inhumane, and
insecure.
in-person and online students and faculty. Depending on local
and national politics, classes may enroll an international group of
students, most of whom aren’t physical neighbours.
Imagine a student entering a virtual reality space overlaid on
their home town, exploring a massive, multimedia educational
environment, and engaging with people around the world. At the
same time the learner interacts with nonhuman agents powered
by AI, while the AI also gathers user data in order to improve
their learning experience.
We should expect more robots doing a wide range of
functions: some staff operations; as teachers; and representing
remote users.

Bryan Alexander, Higher Education Futurist; Senior Scholar,

Georgetown University

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EDUCATION
17. WHAT WILL EDUCATION NEED
TO PREPARE STUDENTS FOR?

“ The largest and most challenging topic to cover is the climate

crisis. The full nature of global warming and its myriad impacts on
the world, how humanity might mitigate it, and how civilisation can
adapt to a transformed Earth – all of this is essential for any mid-
century curriculum. 
STEM (science, technology, engineering, math) education will
likely expand, especially as each field introduces innovations
– from nanotechnology to editing genomes, new transportation
designs to AI and puzzling out dark matter. Some schools will want
to add non-STEM fields to STEM topics to bring their intellectual
firepower to bear. For example, philosophy can add ethics to TOMORROW’S
medicine. History can give useful precedents for how humans INNOVATIONS,
respond to new technologies. Taken together, we could see an TODAY
expanded yet critical approach to the sciences and technology.
A TOOL IDENTIFIES
Bryan Alexander STRUGGLING
READERS SOONER

“
An online tool slashes the
time it takes to identify
children who need additional
help when learning to read.
While schooling today focuses on ‘giving’ a limited set of
knowledge to learners, education in 2043 will inspire learners to SCHOOLS ON WHEELS
be agents of their own learning. The current system is also FOR REMOTE AREAS
IN UZBEKISTAN
obsessed with results and the ‘just in case’ model; in 2043, there
The preschools are housed
will be a full embrace of the ‘just in time’ model where learning will in brightly painted buses
be about real-time needs.  that travel to remote villages,
The progress of automation and artificial intelligence will enable bringing early education
people to develop the skills that makes them different from to children who would
otherwise have no access
technology. Skills such as empathy, critical thinking, to it.
communication, and moral awareness. In a world where
technology takes care of many tasks, the skills that are unique to MOBILE-FIRST
humanity will become more and more valuable.  EDUCATION
PLATFORM LAUNCHES
There will also be more of a need for learners to be self- IN PAKISTAN
motivated and agile. It’s predicted that technological progress will
The gamified learning
continue to increase at speed, so our children will need to know experience (pictured, above)
how to keep up with changes. Survival in the coming decades will is personalised and covers
depend on a person’s ability to learn, un-learn, and re-learn. material from K-12.

Find these (and 10,000

Dan Fitzpatrick more) innovations in the
Springwise Innovation
Library.

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RETAI

33 FUTURE 2043 © SPRINGWISE 2023

RETAIL
18. HOW WILL WE SHOP?

“ Following two years of being locked up at home, we have learnt

to appreciate the true value of our local shops. Turns out
consuming in a vacuum is no replacement for getting out,
engaging with the community, and feeling alive, relevant, and
connected.
In 2043, we should expect to see an army of hungry, young,
independent stores, delis, bars, take aways, and pop-ups on a
mission to revive so many of our confused and listless town
centres. And best of all, locally sourced produce will return to the
reborn market square.
As centres of entertainment, as distinct from ‘shopping’, our major
urban centres will become brand playgrounds. Stores will no
longer need to ‘store’ things, nor necessarily display products tidily
on shelves. Conventional ‘stores’ will be reborn as venues for
brands to show off, seduce us, and tell us why we should include
them in our lives. ‘Stores’ will be replaced by ever-changing,
immersive and interactive digital experiences. It will be the age of
immersive storytelling. These brand playgrounds will help us
determine which products are cool of course, but more importantly,
which best align with our personal values. In the same way that our
individual preferences shape our social media feeds today, digitally
immersive spaces will shape the brand stories around us
individually. Imagine how seductive it will be when we become
central to a brand’s story. Once upon a time, marketeers talked of
demographics. In 2043, egographics will enable AI to target you
specifically.
Howard Saunders, The Retail Futurist

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RETAIL
19. WILL INSTANT DELIVERY EXIST?

“
 
Currently, the economics of delivery don’t support same-day or
same-hour propositions. The costs are simply too great. However,
advancements in autonomous (driverless) technology,
electrification, and drone delivery will allow most brands to
provide delivery within hours on most stocked items. Indeed, it will
likely be table stakes by 2043.
However, I also believe that our environmental crisis will also
escalate over the next 20 years to the extent that governments
may place some level of restrictions or thresholds on what can or
cannot be delivered with this sort of speed and convenience. So,
will you be able to get a ballpoint pen delivered in 10 minutes?
Perhaps not. But your weekly grocery order may be almost TOMORROW’S
instantly despatched.  INNOVATIONS,
TODAY
Doug Stephens, Founder, Retail Prophet
SELF-DRIVING

“
DELIVERY ROBOTS
A major autonomous delivery
robot company has raised
The continued rise of digitalisation, 6G networks, IoT, and AI will new funding as investors bet
bring us many new possibilities for virtual shopping – including that the future of delivery is
deliveries. As AI algorithms get smarter and faster, quantum robotic (pictured, above).
computing evolves, and more data is collected on us, it’s possible
we arrive at a situation where companies know our needs before
EDIBLE FOOD
PACKAGING MADE
we do, and can provide us with the approriate goods before we FROM KELP REPLACES
even think about placing an order. A system that tracks your SINGLE USE PLASTICS
personal immune health as well as seasonal sickness trends in The compostable materials
your local area could see a drone despatched to your door to are created from sustainably-
bring you flu medicine before your first sneeze.  sourced farmed seaweed.
 
A PLUGIN LETS
Elina Hiltunen, Futurist CUSTOMERS
SELL BACK THEIR
OLD CLOTHES IN
EXCHANGE FOR REAL-
TIME CREDIT
The technology can be
integrated into retailer apps
and websites.

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more) innovations in the
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Library.

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TRAVE

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TRAVEL
20. HOW WILL WE TRAVEL?

“ Fewer and fewer places on earth will feel truly like we are
exploring foreign cultures. Everything will feel even more familiar.
The result? An emergence of de-globalised, truly authentic
experiences that will try to rescue some of the adventure. The
value of authenticity will increase.
The drive towards sustainability, artificial intelligence, and virtual
access to our work will only enhance this trend. We will need more
and more true disconnection and it will get harder to come by.
‘Holidays’ will have to cater for leisure (“I want to sit around in very
familiar environment and have everything done for me”) with
adventure (“Help me experience something authentic and
completely foreign”). 
Sustainability will drive changes in pricing (things will be fairly
priced), access (places we can’t go any more), decision-making
(people will chose differently), and hopefully the way in which we
travel and how conscious we are of our impact. Perhaps more
people will decide to leave the Antarctic alone and experience it
via a documentary or with a pair of VR goggles. 

Gus Balbontin, Alternative Futurist ➵

37 FUTURE 2043 © SPRINGWISE 2023
TRAVEL

TOMORROW’S
INNOVATIONS,
TODAY
 
DRINKING FOUNTAIN
MAP OF VENICE
ENCOURAGES
SUSTAINABLE
TOURISM
The community hopes
to combat plastic waste
by making it easy to refill
bottles.

“
A SOLAR-POWERED
TOURIST CATAMARAN
In addition to running on
While the tourist of 2022 was often the worst version of ourselves, clean energy, the catamaran
causes no engine noise or
travellers in 2043 will be idealists, less concerned with taking vibration.
home a stone from a beach and more focused on giving back – to
society, to local community, to wildlife. We want to be part of the ‘SHARKSKIN’
world we are visiting. TECHNOLOGY
We’ll go diving to not just enjoy the sights, but to restore a coral REDUCES AEROPLANE
EMISSIONS
reef. We’ll realise tourism can save, not destroy, the world, and
A thin film on the plane’s
return from our vacations as protectors and warriors of Planet
surfaces reduces drag while
Earth. adding very little weight.

Anne Skare Nielsen, Co-Founder of Universal Futurist, Author, Find these (and 10,000
and Keynote Speaker more) innovations in the
Springwise Innovation
Library.

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CONTRIBUTOR

39 FUTURE 2043 © SPRINGWISE 2023

CONTRIBUTORS
Anders Sörman-
Nilsson, Australia
Anders Sörman-Nilsson (Global EMBA /
LLB) is a futurist and the founder of the
think tank and trend analysis firm - Thinque,
which provides data-based research,
foresight, and thought leadership assets for
global brands across 4 continents.
The company’s vision is to disseminate
and decode ‘avant-garde ideas which
expand minds and inspire a change of
heart’, and clients like Microsoft, Apple,
Meta (Facebook), McKinsey, Jaguar Land
Rover, Adobe, MINI, Rugby New Zealand,
and Lego trust his future guidance.
He has published three books on digital
transformation and innovation, including
‘Aftershock’ (2020), ‘Seamless’ (2017), and
‘Digilogue’ (2013), is a member of
TEDGlobal, Entrepreneurs Organization,
where he is the Sydney Chapter’s
Leadership Impact Chair, and was
nominated to the World Economic Forum’s
Young Global Leaders in 2019.
He is the author of the Microsoft &
Thinque whitepaper “How Artificial
Intelligence is powering Australian Retail”,
the co-creator of the B2B marketing
award-winning Adobe Creative (CQ)
Intelligence test, and is the host of the 2nd
Renaissance Podcast as well as the
Entrepreneurs Organization’s Scaling
Impact podcast.
anderssorman-nilsson.com
40 FUTURE 2043 © SPRINGWISE 2023
Susan Cox-Smith,
Netherlands
Drawing on over 20 years’ experience as
a writer, designer, creative director,
interactive producer, and researcher, Susan
seeks to enrich public engagement with
possible futures.
Across multiple engagements for
Changeist, she has consulted on futures
projects for ADCB, AXA, BBC R&D,
Comcast, International Federation of Red
Cross and Red Crescent Societies, National
Lottery Fund UK, Nesta, and several Silicon
Valley tech companies. She has contributed
to trend research and scenario
development looking at the futures of
personal transport, health and wellness,
entertainment, arts and culture, and
emergency response practices. Recently,
she led the design and delivery of a public
workshop platform exploring feminist
futures in a post-Covid world for the
International Women’s Development Agency.
Susan also oversees the design of and
co-leads Changeist’s capacity building
workshops, and the development of related
instructional materials, developing futuring
skills in leaders from organisations ranging
from Microsoft to Netflix to Wells Fargo to
NASA JPL. She was the contributing editor
on How to Future: Leading and Sense-
making in an Age of Hyperchange (2020).
changeist.com
CONTRIBUTORS
Manish Bahl,
India
In more than 20 years as a
thought leader and futurist,
Manish Bahl has interviewed
thousands of people, published hundreds
of compelling reports, and provided market
guidance to Fortune 500 companies. He’s
a trusted thought leader and advisor, from
business strategies to management
models, consulting to research, location to
competition.
Before founding Curious Insights, he
established and grew Cognizant’s Center
for the Future of Work in the Asia Pacific
and helped Cognizant gain strong
mindshare in the region. Prior to this, he
served as a Vice President with Forrester
Research. curious-insights.com
Doug Stephens,
Canada
Doug Stephens is one of the
world’s foremost retail industry
futurists. His intellectual work and
thinking have influenced many of the
most widely known international retailers,
agencies, and brands including Walmart,
Google, Estée Lauder, BMW, and LVMH.
Prior to founding Retail Prophet, Doug
spent more than 20 years in the retail
industry, holding senior leadership roles.
Doug is the author of three internationally
bestselling books: Resurrecting Retail: The
Future of Business in a Post Pandemic
World (2021), Reengineering Retail: The
Future of Selling in a Post-Digital World
(2017), and The Retail Revival: Re-Imagining
Business for the New Age of Consumerism
(2013). retailprophet.com
41 FUTURE 2043
Bertalan
Mesko,
Hungary
Dr. Bertalan Meskó, PhD
is The Medical Futurist and
the Director of The Medical Futurist
Institute, analysing how science fiction
technologies can become a reality in
medicine and healthcare. A geek physician
with a PhD in genomics, he is also an
Amazon Top 100 author and private
professor at Semmelweis Medical School,
Budapest, Hungary.
He’s delivered more than 500
presentations for organisations including
Harvard, Stanford and Yale Universities,
NASA Ames Research Center, and many
global pharmaceutical companies.
medicalfuturist.com
Elina Hiltunen,
Finland
Credited by Forbes as
one of the 50 leading
female futurists in the world,
Elina Hiltunen is a futurist, key-note
speaker, consultant, author and co-author
of 14 books (including one sci-fi title).
She has a doctorate in economics and a
Master’s degree in chemical engineering.
Currently, she is working on her second
doctoral thesis, at the National Defence
University, Finland, on the topic: How to use
science fiction in foresight process of
defense organization.
whatsnext.fi
© SPRINGWISE 2023
CONTRIBUTORS
Howard Saunders,
UK
The Retail Futurist, otherwise known as
Howard Saunders, is a writer and speaker
whose job it is to see beyond retail’s
currently choppy waters.
Howard spent the first 25 years of his
career at some of London’s most renowned
retail design agencies, including Fitch &
Company, where he created concepts,
strategies, and identities for dozens of
British high street brands. In 2003, he
founded trend-hunting agency,
Echochamber, inspiring his clients with new
and innovative store designs from across
the globe. Howard relocated to New York
in 2012 where the energetic regeneration
of Brooklyn inspired his book,
Brooklynization, published in 2017.
His newfound role as champion for retail’s
future in our town and city centres gave
rise to the title The Retail Futurist. Howard
has been interviewed on numerous
television and radio programs and podcasts
for BBC Radio 4, BBC Scotland, the British
Retail Consortium, Sky News Australia, and
TVNZ, New Zealand. His talks are hi-
energy, jargon-free journeys that explore
the exciting, if not terrifying, retail landscape
that lies ahead. When not in retail mode,
Howard has recorded, literally, thousands
of digital music masterpieces, most of
which remain, thankfully, unheard.
22and5.com
42 FUTURE 2043 © SPRINGWISE 2023
Fabienne Goux-
Baudiment,
France
Fabienne Goux-Baudiment earned a
Masters in Political Science (France) and a
PhD in Human and Social Foresight (Social
Sciences, Roma, Italy). She has been the
founding head of the consulting firm
proGective in France (Paris) since 1994;
centre of application, research, and training
in futures studies, proGective meets its
clients’ needs (central or local
governments, businesses, NGOs) by
working out innovative and foresight-
oriented solutions.
Associate Professor of Foresight and
Innovation, she coordinates the curriculum
“Knowledge Engineer” at ISTIA, the College
of engineering of the University of Angers.
She is also serving as a member of the
Foresight section of the Regional
Economic, Social and Environmental
Council of Ile de France.
Former president of the World Futures
Studies Federation (2005-2009), she is a
founding member of the French Society for
Foresight which she chaired from 2013 to
2016.
Author and referee of several international
Journals, Fabienne is also a member of the
Association of Professional Futurists and a
Fellow of the World Futures Studies
Federation.
progective.com
CONTRIBUTORS
Dan Fitzpatrick,
UK
Dan is director at Edufuturists,
and the Strategic Lead for
Digital Skills at Education
Partnership North East. He is a certified
Google Trainer, Microsoft Innovative
Educator and an Apple Teacher, with an
M.A. from Durham University. Over the last
few years, Dan has led training on cloud
technology in education and industry. He
has a background in leadership, media,
stand-up comedy, and school governance.
He was recently named as a Top Educator
and Expert on Twitter. He tweets at
@danfitztweets
edufuturists.com
Christophe
Pelletier,
Canada
Christophe Pelletier is one of
the world’s true experts on the
future of food and agriculture. During his
studies and his career, he has been active
in Beef, Dairy, Animal Feed, Nutrition, Pork,
Poultry, and Seafood. As ‘The Food Futurist’
he has provided his services and vision to
organisations in about all sectors of food
value chains, from small niche players to
some of the world’s largest food and
agriculture corporations.
hfgfoodfuturist.com
43 FUTURE 2043
Gus Balbontin,
Australia
Gus Balbontin is the
former Executive
Director and CTO of
Lonely Planet. Having led
the brand through significant
business transformation, he’s perfectly
placed to speak about the complexities of
running a business in an ever changing,
highly competitive world. Today, Balbontin
is involved in the startup scene, as a
founder, investor, and advisor. He currently
runs a Design and Innovation agency
called Neu21 (www.neu21.com) and is a
Co-Founder at Carnaval.art.
gusbalbontin.com
Anne Skare
Nielsen,
Denmark
Anne is one of
Scandinavia’s - in fact the
world’s leading futurists. With her
great interest and knowledge in radical
change and transformation of thinking, she
is in high demand as a lecturer and
provocateur all over the world.
However, her heart lies with the people
who ‘can and will’: those who dare to be
passionate about what they do - and who
know that hard work never goes out of
style.
universalfuturist.com
© SPRINGWISE 2023
CONTRIBUTORS
Jude Pullen,
UK
From the iconic BBC Two’s Big Life Fix and
winner of the 2020 IMechE (Institution of
Mechanical Engineers) Alastair Graham-
Bryce “Imagineering” Award, Creative
Technologist and Physical Prototyping
Expert Jude Pullen has worked for the NHS,
Dyson, LEGO, and a number of start-ups,
and his clients include IKEA, RS
Components, Children in Need, Bare
Conductive, Raspberry Pi, Mayku.
With an unparalleled appetite to
investigate each subject matter that
crosses his path, Jude often blends artistic
provocation with novel application of
technology in his work, and has won
various awards, for products, strategy - and
for communicating the power of creative
engineering to global audiences.
Jude typically begins his work using
prototypes to help visualise ideas and
validate their performance, but increasingly
he uses prototypes as a means to explore
the unknown or uncertainty in new
technologies and experiences.
He works with startups through to
international brands using such techniques
to help them design products and services
not just for people, but with people.
judepullen.com
44 FUTURE 2043 © SPRINGWISE 2023
Rohit Talwar,
UK
Rohit Talwar is a global futurist, award-
winning keynote speaker, author, and the
CEO of Fast Future. His prime expertise lies
in helping clients understand and shape the
emerging future. He has a particular
interest in how we can create a very human
future by putting people at the center of the
agenda.
Rohit is the co-author of Designing Your
Future, lead editor and a contributing
author for The Future of Business, Beyond
Genuine Stupidity—Ensuring AI Serves
Humanity, The Future Reinvented—
Reimagining Life, Society, and Business, A
Very Human Future—Enriching Humanity in
a Digitized World, editor of Technology vs.
Humanity, and co-editor and contributor for
two forthcoming books: Unleashing Human
Potential—The Future of AI in Business, and
50:50—Scenarios for the Next 50 Years.
fastfuture.com
CONTRIBUTORS
Richard David Hames,
Asia
Richard David Hames is an Entrepreneur,
Strategic Futurist, Mentor and Author.
Described by Forbes Asia as one of the
“smartest people on planet”, Richard is
among the world’s most influential thinkers.
Sought by governments and corporations
for his intellect and remarkably accurate
insights, Richard provides his clients with
deep wisdom on a range of issues
concerning the future of humanity.
He is the founding president of the Asian
Foresight Institute, elected Fellow of the
World Academy of Art & Science, and the
personal mentor to Heads of State, CEOs
and entrepreneurs.
An Australian citizen, educated in Europe
and domiciled in Asia, Richard has been
honoured with numerous awards. A
compelling speaker and the author of
seven books, Richard is Executive Director
of Centre their Future. In 2015 he co-
founded MiVote – one of the fastest
growing direct democracy movements in
the world.
In 2022 Richard was appointed Chief
Strategist to Eternus - a diverse ecosystem
of social impact businesses working
globally to solve some of our most
persistent problems.
richardhames.com
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Melissa Sterry,
UK
Transdisciplinary design scientist and
complex systems theorist Melissa Sterry is
recognised as a world-leading authority on
the science, technology, design, and
thinking that could help humanity to build a
better world.
Primarily working with projects that chart
unprecedented conceptual, creative, and
commercial potentialities, including several
first-to-market start-ups, Melissa has
extensive experience of working with
leading-edge ideas, individuals, and
institutions worldwide.
A recipient of several national and
international innovation, creativity, and
enterprise awards, including the Mensa
Education and Research Foundation
International Award for enhancing
intelligence that benefits society, Melissa is
a ‘40 over 40 Women to Watch’ honouree,
was listed in the ‘Libertine 100’, and is an
inductee of the Global Women Inventors
and Innovators Network Hall of Fame.
Specialising in futures in the built
environment, utilities, manufacturing,
engineering, design, publishing, media, and
communications, she has contributed to
groundbreaking projects and publications
as far and wide as the United States, South
and South East Asia, UK, and Europe.
melissasterry.com
CONTRIBUTORS
Bryan Alexander,
USA
Bryan Alexander is an award–winning,
futurist, researcher, writer, speaker,
consultant, and teacher, working in the field
of higher education’s future. He completed
his English language and literature PhD at
the University of Michigan in 1997, with a
dissertation on doppelgangers in Romantic-
era fiction and poetry.
From 2002 to 2014 Bryan worked with the
National Institute for Technology in Liberal
Education (NITLE), a non-profit working to
help small colleges and universities best
integrate digital technologies. With NITLE
he held several roles, including co-director
of a regional education and technology
center, director of emerging technologies,
and senior fellow.
In 2013 Bryan launched a business, Bryan
Alexander Consulting, LLC. Through BAC
he consults throughout higher education in
the United States and abroad. Bryan
speaks widely and publishes frequently,
with articles appearing in venues including
The Atlantic Monthly, Inside Higher Ed.
Bryan is currently a senior scholar at
Georgetown University and teaches
graduate seminars in their Learning,
Design, and Technology program.
bryanalexander.org
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Hugh Montgomery,
UK
Dr Hugh Montgomery is Professor of
Intensive Care Medicine at University
College London (UCL), where he also
directs the Centre for Human Health and
Performance. He is also a broadcaster,
fiction author, scientist, and clinician.
He still works clinically, caring for patients
in an Intensive Care Unit in North London.
He is also on the Council of the UK
Intensive Care Society, chaired the UK
National Emergency Covid Critical care
Committee, consults for an international
pharmaceutical company on novel vaccine
development, and is principal investigator
for trials of a novel therapy.
In his research capacity, Montgomery has
published over 500 scientific papers,
several in Nature. He described the first
‘gene for human fitness’.
In innovation, Montgomery holds patents
for new metabolic therapies, (for cancer
wasting and prevention of injury in stroke);
a new technology for patient hydration; a
novel mask for the removal of pollutants;
and a new asthma inhaler. He chairs the
board of Cambridge-based adaptive
learning company Obrizum. He chairs
Dyson’s Independent Medical and Scientific
Board.
CONTRIBUTORS
Bronwyn Williams,
South Africa
Bronwyn Williams is a Futurist, Economist,
and Business Trends Analyst. She has over
a decade’s experience in strategic
management, trend research and foresight;
consulting to clients in the public and
private sector across the African continent.
Her educational credentials include
tertiary qualifications in Marketing
Management (University of Johannesburg),
Economics (University of London), Foresight
(University of Manchester), and Future
Studies (University of Stellenbosch). She is
currently completing a Masters in Applied
Economics from the University of Bath
As a partner at Flux Trends, Bronwyn’s
research focuses on how macro socio-
economic trends and emerging
technologies will impact businesses,
industries, and nations in the near and long
term future. Part economist, part strategist,
Bronwyn’s particular areas of expertise
include fintech trends, alternative economic
models, and sustainable future design.
Bronwyn’s clients include Top 40 JSE
listed companies, The South African
Reserve Bank, African government
departments, and global business leaders.
She also guest lectures for business
schools, such as Duke, GIBS, UCT, and the
University of Johannesburg. Bronwyn is
also the co-author of The Future Starts
Now. She is a member of the Association of
Professional Futurists. fluxtrends.com
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Tony Hunter,
Australia
Tony Hunter is a Global Food Futurist
Speaker, Food Scientist, author, and
strategic foresight consultant specialising in
the Future of Food. His Big Idea is that food
is now technology and technology
advances exponentially. Food is now
TECHXponential™.
As an acknowledged expert on the Future
of Food, he speaks globally at international
conferences in person and virtually on the
technologies and trends that are shaping
the rapidly changing food sector. He
provides expert and strategic foresight
advice on new food technologies and their
industry impacts to global food companies
from PepsiCo to KFC. He also advises VC
investors and top four global consulting
companies on these topics.
His distinctive combination of scientific
qualifications, business experience, and
detailed understanding of food
technologies allow him to deliver a unique
perspective on the Future of Food.
futuristforfood.com
CREDIT Created by Springwise

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