Few Concepts

related to SEO
 Page structure
Title :
▪A title tag is an HTML element that specifies the title of a web page. Title
tags are displayed on search engine results pages (SERPs) as the clickable
headline for a given result, and are important for usability, SEO, and social
sharing. The title tag of a web page is meant to be an accurate and concise
description of a page's content.
▪This is the first thing that user notices in search result list while using
Google for searching. Content should be up to 60 characters(space
included)
Meta Description :
▪ The meta description is an HTML attribute that provides a brief
summary of a web page. Search engines such as Google often
display the meta description in search results, which can influence
click-through rates.
Image tag with ALT attribute:
The alt attribute gives information about the image, so even if the
image does not download, it can make the viewers understand the
image related information.
 Domains
• Domain names are the unique, human-readable Internet addresses of
websites. They are made up of three parts: a top-level domain (sometimes
called an extension or domain suffix), a domain name (or IP address), and
an optional subdomain
Top-level domain
Top-level domain (TLD) is the formal term for the suffix that
appears at the end of a domain name. Some example of top-level
domains include:
.com
.net
.org
.edu
Domain name
Domain names are the second level of a domain's hierarchy (after
the top-level domain). Domain names on a specific TLD (called a
root domain) are purchased from registrars and represent the
specific, unique location of a website
e.g. in www.example1.com example1 is domain name

Root domain
it typically refers to the combination of a unique domain name and
a top-level domain (extensions) to form a complete "website
address.“
e.g. Ilovedogs.net
• Subdomain
Subdomains are the third level of a domain's hierarchy. They are
added in front of the root domain and separated from the domain
name with a period.
For example, "blog.example.com" and "english.example.com" are
both subdomains of the "example.com" root domain.
e.g. http://www.example.com/ (www is subdomain)
postsecret.blogspot.com (postsecret is subdomain)
• Subfolder/Sub-directory
A sub-directory is also called a folder and is used instead of
sub-domain. Its part of the root domain or sub-domain on which it
is created.
e.g. postsecret.blogspot.com/2009 in 2009 is subfolder
 What search engines cannot see
1. Search engine cannot tell whether an image is a picture of
Narendra modi, a boat, a house or a temple.
2. Search engines will not recognize any text rendered in image
3. Cannot read the Flash files
4. Cannot read Audio and Video files
5. AJAX
What Content Can Search Engines “See” on a Web Page?

1. HTTP headers
2. HTML Text & encoding (unique content)
3. Page title (i.e. shown in browser’s title bar)
4. meta keywords tag
5. meta description tag
6. alt attribute for image
7. noscript tag