Product Research on

Jalani Jaljira

By - Aditi Dubey

Faculty Incharge- Prof. Prathamesh Panchal

Subject - Packaging Design

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 Jalani Jaljeera
Parent Company: Jalani Enterprises Private Limited, C-34, D.Saraswati Nagar, M.I.A. 1st Phase,
Basni, Basni, Jodhpur, Rajasthan 342005.

Product:

Jalani Jaljira is a multipurpose spice which can be sprinkled on fruits, salad, soup, snacks &
can be used as a drink that keeps you refresh, energized and hydrated in the scorching
summer.

In Hindi, "jal" means water and "jeera" means cumin. The beverage base is either lemonade or
similar tangy drinks and jaljira spices, and is a popular summer drink in India. It is sometimes
served as an appetizer, as it is intended to "startle" the taste buds.

Jaljira spices generally consist of cumin, ginger, black pepper, mint, black salt, some fruit powder
(usually either mango, or some kind of citrus zest), and chilli or hot pepper powder.

Origin Year: 11-Apr-1997

Product USP: One spice, multiple use

Consumer Classi cation:

Demographic:
Economic group- Jaljeera is usually bought by lower income groups, middle income groups and
sometimes upper middle income groups.

Gender classi cation-

Age classi cation- 6-65 years

Psychographic:
Age
The usage of Jalani Jaljeera varies across age, while the younger population focuses mostly on its
taste, kids, especially love to eat the masala only, the middle and older population focus on its
health bene ts, that involve help in digestion, detoxi cation, dehydration, etc.

Seasons
Jalani Jaljeera is preferred mostly in summers since it helps in cooling down the body.

Appetizer
Jaljeera is traditionally known as a welcome drink in Indian homes, especially during summers.
People even consume it before meals to build appetite, and sometimes after having a heavy meal.

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Geographic:

Rural-urban divide

The usage of jalani jaljeera is relatively more in rural areas 


Region

This product is widely available in North Indian belt, especially in Rajasthan, Haryana, U.P, Bihar,
Madhya Pradesh, Gujarat, Maharashtra

Existing Packaging:

Visual Presence
The brand showcases itself as a multiple use spice product. On the packaging itself, it shows 2-3
elements where Jalani jaljeera is used.

The green colour creates a recognisable identity for the product

Product competitors (50 rs)

-Catch Jaljeera

-MDH

-Everest

-Local brands like Ruchi, Dwarkesh, Gajraj, Bharat, etc

-Paperboat does not sell the powder, but it sells jaljeera drink

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Client’s Perspective
Jalani Enterprises has remarked its presence across world, meet the continuous rising demand.

Jalani Enterprises Pvt. Ltd is a continuously growing family business concern governed by
professionally trained and experienced persons. The organization started in a quite traditional way
but gradually transformed to a well professional company.

Aim
To maintain the consistency & reliability in all our products

We have marked our presences through well planned marketing strategies, strong supply chain
management along with relentless e ort on customers satisfaction through best quality products
that has propelled the organization towards exponential growth. 



Our unit is equipped with modernized stainless steel plant with an inbuilt technique of cold
grinding, which retains the essential oil and natural aroma of spices that are packed with
advanced automatic packaging machines using food grade Packing Materials.

Quality
Its really matter to us for our consumers the most

Thus, ensures our product reaches to customer hygienically with natural avor, aroma & nutirional
values for a long time. We procure best quality raw materials and used after proper cleaning,
grading & processing through automated machines. Our products are available in variety of pack
sizes & types to suit the diverse needs of the consumers. Our brands, products & Packaging
designs have been registered under copy right act.

Ideal consumer/target audience:

Middle class and lower middle class

Company Details of JALANI ENTERPRISES PRIVATE LIMITED




CIN Number U28992RJ1997PTC013555

Company Name JALANI ENTERPRISES PRIVATE LIMITED 


Current Company Status (for e ling) ACTIVE


ROC Where Company is Registered

ROC-JAIPUR 


State Rajasthan

Company Registration Number 13555

Company Category Company limited by Shares


Company Sub Category Non-govt company


Class of Company Private


Date of Incorporation 11-Apr-1997

Age of The Company 25 Year(s) 9 Month(s) 15 Day(s)


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Business Activity Code 28992

Main Business Activity Detail Manufacture of containers used for packing or

conveyance of goods: casks, drums, pails,
cans, boxes etc. (manufacture of railway and
ship containers used in container-tra c is
classi ed 3420), It Comes Under Division
MANUFACTURE OF FABRICATED METAL
PRODUCTS, EXCEPT MACHINERY AND
EQUIPMENTS and this come under scetion
MANUFACTURING
Number of Members(Applicable in
Un-Reported
case of company without Share Capital)

Consumer’s Perspective
Sample info

Name: Mahek Sanghani

Age: 21

Sex: Female

Occupation: Medical Student

Education: Currently pursuing MBBS

Income: N.A

Product Competitor

Everest Jaljeera, Hajmola, Limca

SWOT Analysis

Strength: Its taste. Customers enjoy the avour and nd it to be quite addictive. People enjoy
the health advantages it o ers and prefer to drink it in the summer. The powder's zesty avour
makes it popular among consumers as well.

Weakness: Its packaging and popularity. The packaging is often confused with Pan masala.
Consumers nd the packaging very generic and outdated and nd no interest in trying it out.
People are not aware about this product and even if they have heard of jal jeera, they have never
heard of Jalani Jaljeera.

Opportunities: Its Packaging. People who have tried out the product absolutely love it. However,
its packaging isn’t helping in reaching in audience. Therefore, it holds importance in attracting
new customers.

Threats: Competitors. Overall, all of the brands' jaljeera avours are pretty similar. Every brand
has the same packaging, even in terms of design. Brand value is therefore not yet a factor.

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Consumer’s preference

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Retailer’s perspective

Sales response to the product: Average

Product competitors: Everest Jaljeera, Tang, Paper boat, Limca

Retailer’s preferences: Jalani Jaljeera, Everest Jaljeera, Glucon-D, Chaat Masala

Retail Chain

INSTITUTIONS

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 Summary
Creative Analysis: Never is Jaljeera associated with a certain brand. All of the jaljeera brands
have failed to establish a recognition for themselves in the marketplace. Although consumers
adore the avour of jaljera, they are unable to name a particular brand when asked. As all the
brands have identical packaging, it is di cult to tell one brand from another. Due to the shiny and
square appearance of the packet, consumers frequently mistake it for pan masala. The product's
package is highly antiquated and has numerous components.

SWOT Analysis:

Strength: Taste. The only factor contributing to the product's e ectiveness is its avour. Due to
its zesty avour, many prefer to eat it as a powder and use it in drinks. The product's health
advantages also contribute to building consumer trust.

Weakness: Packaging. The packaging of the product is very outdated and is similar to every
other jaljeera brand.

Opportunities: Brand Presence. By creating a brand presence in the market which helps in
di erentiating the product from other jaljeera brands.

Threats: Competitors. Since the taste of jaljeera powder is somewhat similar across all the
brands, consumers do not care which brand they are using as long as it is jaljeera.

Inferences and ndings:

• There were a few consumers who have tasted jalani jaljeera, but somehow, don’t know the
name of the brand.

• Some consumers do not like jeera, or haven’t tasted it, but they haven’t noticed jalani jaljeera
either.

• A lot of consumers, especially the younger audience, would not prefer buying the product based
on its packaging.

Conclusion:
It is simple to confuse Jaljani jaljeera for pan masala or any other jaljeera product because the
brand doesn't have a strong visual presence in the market. The avour of the product, which is
extremely zingy and addicting, is adored by consumers. The package box does not reveal this
avor's identity. Some who haven't used the product assert that simply looking at the packaging
will make them decide against trying it. The colour green comes to mind whenever a consumer
thinks about Jaljeera, but aside from that, they are unable to distinguish between other jaljeera
brands. A small amount of powder is always left in the packet after use, and the shape and
quantity of the product are inappropriate. The shape and quantity of the product itself is not
appropriate and some powder is always left in the packet after using and it is not enough to use it
for the second time either, this contradicts the very idea of one-time sachet.Jalani Jaljeera hence
requires a fresh identity in terms of packaging that contributes to developing a visual brand
presence and exalts and celebrates its avour.

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