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1. Identify a growth industry, a mature industry, and a declining industry.

For each
industry, identify the following: (1) the number and size distribution of companies, (2) the
nature of barriers to entry, (3) the height of barriers to entry, and (4) the extent of
product differentiation. What do these factors tell you about the nature of competition in
each industry? What are the implications for the company in terms of opportunities and
threats?

2. Assess the impact of macro environmental factor on the likely level of enrollment at
your university over the next decade. What are the implications of these factors for the
job security and salary level of your professors?

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