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  • Consumer Behaviour 1

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    Gaurav Apurva
    7 views2 pages
    This document discusses different factors that influence consumers' perceptions and intentions regarding e-commerce platforms, including utilitarian value from saving money, social value from interaction and entertainment, epistemic value from learning new information, ease of use, trust and uncertainty, concerns about privacy invasiveness, attitudes and subjective norms, and brand consciousness. These perceived values and other factors ultimately impact consumers' overall perceived value and intention to make cross-border purchases on these platforms.

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    This document discusses different factors that influence consumers' perceptions and intentions regarding e-commerce platforms, including utilitarian value from saving money, social value from interaction and entertainment, epistemic value from learning new information, ease of use, trust and uncertainty, concerns about privacy invasiveness, attitudes and subjective norms, and brand consciousness. These perceived values and other factors ultimately impact consumers' overall perceived value and intention to make cross-border purchases on these platforms.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views2 pages

    Consumer Behaviour 1

    Uploaded by

    Gaurav Apurva
    This document discusses different factors that influence consumers' perceptions and intentions regarding e-commerce platforms, including utilitarian value from saving money, social value from interaction and entertainment, epistemic value from learning new information, ease of use, trust and uncertainty, concerns about privacy invasiveness, attitudes and subjective norms, and brand consciousness. These perceived values and other factors ultimately impact consumers' overall perceived value and intention to make cross-border purchases on these platforms.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    overoverall perceived value

    saving money
    Utilitarian Value
    E-commerce Social Value
    live streaming Epistemic value
    streaming features

    Ease of Use

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    perceived behaviour
    interaction control

    subjective norm

    brand conciousness

    overall perceived
    trust uncertainity

    Invasiveness
    Attitude
    Intention
    perceived value

    ian Value
    Value
    mic value

    croocross border purchase


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    d behaviour

    e norm

    ciousness

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