Product name

The name is extracted from the products main ingredient (coconut) and product’s output (oil), the product
also provides the direct connection with people as what is expected from the product. Coconuts are
available all year round therefore allowing customers to buy coconut oil and use it during winter days
mostly. Coconut is a symbol of Fiji Island as this will make it a catchy name allowing customers to see
the product as organic and virgin oil. The name is also linked to the actual product “Punjas premium
quality coconut oil”

Product Description

The product is made from coconut and is purely organic and Fijian made, it is a bottled processed product
(coconut oil), it is because its non-seasonal and the ingredient coconut is freely available in the Pacific in
all year round, that is why the product is being bottled, also allowing the customers to enjoy fresh product
and not the processed tin products.

Product Ingredients

The ingredients to produce this product are; Extra virgin coconut oil, clear rain water, and frangipani
shrub fragrances. These important raw materials go through the process of hand pressing/cold-pressing of
the coconut flesh/meat then the freshly squeezed coconut milk will be combined with the rain water and
frangipani shrub to add in fragrances, and then it will be cooked. After that it will then be packed for
distribution and later for sales

Positioning

The product offers: ‘good overall health-being. Daily use can help improve blood circulation and help
protect and hydrate dry skin as well as reduce muscle pain, stress and anxiety. The product also targets no
one as it is flexible and can be used by anyone who would feel the need to get a taste of what an original
oil is. It is rich in Vitamin E which help protect skin damages from the heat and maintain better body and
face youthfulness. The fragrance of the oil is relaxing and the oil itself contains clear visibility from the
inside and outside view which is pure clean and healthy.

Uniqueness

Like any other oils, this oil also contains every essential ingredient that may help boost good overall
health wellbeing, however, this product contains more healthier ingredients as they are cooked generally
to avoid any disappointment to body and face after using. Therefore, it is safe to use this product for
better lasting health.

Benefits of coconut oil

The product is made easily accessible to customers as it will be available in all major supermarkets also
in pharmacy. One can purchase the product online, coconut oil will be benefitting the human body such
as, individua will use coconut oil as lotion for smooth skins and shiny hair. Coconut oil is an inflexible
good represented as a necessity for every household and is used in everyday life. Coconut oil continues to
combat body odors and maintains a direct relationship with the aggregate demand in the market.
Expiry dates

The shelf-life/expiry date for our product can last for two years at the time it was manufactured and
packed. The reason for this is because of its well refined extra virgin quality, the product can usually last
way longer than any other product.

Packaging

After the mixture and combination of all ingredients, the product is then ready to be packaged. The
packaging for our product comes with a 100ml and 250ml plastic bottles that is different in sizes and is
very light in weight. The reason for this is so that it can provide options for our customers if they want to
purchase a big size of our extra virgin coconut oil to last them longer, or they can purchase a small size
bottle so that it is easier to carry around with them especially when travelling somewhere.

Labels
 I. Declaration page:

A. We verify that this project is primarily or solely our own work. Where we
have used other sources, we have used them appropriately and provided
clear attribution and complete in-text citations and mentioned full citation of
these in reference section to acknowledge the resources.

We have not borrowed anyone else's words, phrases, or ideas without giving
clear credit to that person. We do understand the penalty for plagiarism as
specified in the University Calendar, 2022. This is to verify that we have
checked my work, and it contains no plagiarism.

We have also not cheated by adding numbers, alphabets, characters to show

lower plagiarism. We understand that this will lead to zero marks and be
reported to the Head of School.

ID Surname First Name(s) Section Done Signature

S11203147 Narayan Ayush Product name,
product
description,Labels
S11179627 Meerei Taramarawa Positioning,
Uniqueness
S11184733 Rajiv Prasad Benefits,
compiling
S11187541 Vertina Mesepitu Packaging, expiry
date, Ingredients