National School of Commerce and 

Management El Jadida

Reading Comprehension (3pts):

Ferrari Attraction
The Penske-Wynn car dealership in Las Vegas had a problem when it opened. About
1500 people a day were trooping in to admire the Ferrari and Maserati sports cars parked on
the showroom floor. Staff spent as much time on crowd control as selling cars. The dealership
began charging a 10 dollar entrance fee to anyone not intending to buy a car or not bringing
one for service. With about one-fifth of the daily visitors claiming to be perspective buyers,
the dealership could bring in close $10000 a month in admission fees- as well as selling 20-30
cars a month, of which a little more than half are used models. Prices for the cars range from
140, 045 for a Ferrari F430 coupe to $254, 150 for a 612 Scaglietti. An analyst observed that
it was interesting that people were paying to enter a car showroom, while General Motors
almost had to pay people to come to its dealership.
Financial Times

1- What is the great idea? ……………………………………………….

2- What problem does this idea solve? ………………………………..

3- What are the benefits of this idea? ………………………………..

Vocabulary (5 pts):

A/ Write the correct word for each definition.

Loyalty- image- stretching- awareness- name- launch- lifecycle- range- placement-

endorsement

1- The name given to a product by the company that makes it ……………………….

2- Using an existing name on another type of product …………………………

3- The ideas and beliefs people have about a brand ………………………..

4- The tendency to always buy a particular brand …………………………

5- How familiar people are with a brand …………………………

6- The set of products made by a company …………………………

7- The use of a well-known person to advertise products ………………………...

1
 National School of Commerce and Management El Jadida

8- When products are used in films or TV programmes …………………………

9- The introduction of a product to market ………………………….

10- The length of time people continue to buy a product ………………………….

Grammar (5 pts):

A/ Find and correct the errors in these sentences.

1- I work at Colorlines since January. …………………………………………….

2- How long you have been a consultant? ………………………………………….

3- How long do you know my boss? ……………………………………………..

4- I earned almost S 1,000 in sales since June. …………………………………….

5- I’m sorry; I didn’t start on the new project yet. ……………………………….

Writing (7 pts):

Write a short paragraph on the advantages of shopping online.

…………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………

……………………………………………………………………………………………………………......

…………………………………………………………………………………………………………………

………………………………………………………………………………………………………………....