Vocabulary

UNIT 12

Data → Datos→ information, especially facts or numbers, collected to be examined and

considered and used to help decision-making, or information in an electronic form that can
be stored and used by a computer.

Customer behaviour → Comportamiento del cliente→ the decisions that people make to buy
or not to buy a product, and the things that influence their decisions.

Gender → Género→ the condition of being a member of a group of people in a society who
share particular qualities or ways of behaving which that society associates with being male,
female, or another identity.

Age→ Edad→
Profession → Profesión→
Marital Status→ Estado civil →
Cookies →Paquete de datos que un navegador almacena cuando se visita su web.→
Data breach → filtración de datos, fuga, violación, infracción.→
Transactional history → Historial de operaciones/ transacciones
Data gathering → Recopilación de datos
Privacy Policy → Política de privacidad
Data driven→ Dirigido por datos.
Data analytics →
Demographic →

UNIT 13

Hierarchical→ Organized in levels

Formal→ Very polite
Liberal → Allowing freedom
Egalitarian-→ Classless
Individualistic-→ Focusing on one person
Collectivist → Shared by all the group
Cautious → Careful
Strict-→ Something which must be obeyed.
Open → Receptive of new ideas.
Accepting → Willing to tolerate something.
Risk-taking →

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