You are on page 1of 10
cocieenaenort “The process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services. ” Ge Pakorn Prd fra Fa [awn Peo ear 202 F! Pama mm, “BPA PAY md Peotk Ge ah peti Auten Yi Penk moa 2 Pose ate ox | 1eED OR IMPORTANCE OF STUDY OF CONSUMER BEHAVIOUR: some 8 Pea § ran AGS wd wD tis important for the marketers to understand the buyer behaviour due to the following reasons \ Ithelps in formulating effective marketing strategy. It gives information regarding colour, design, and other features that a consurner want in his product. Thus it helps in formulating production policy: {tis important for framing suitable pricing policies. Consumers demand more for quality products at reasonable prices. Marketers should first study the needs of consumers and then try to satisfy them, Rapid technological advancement compels the marketers to study consumer behaviour. Understanding of consumer behaviour helps avoid oF minimise market failures. For effective market segmentation and target marketing, itis essential to have an Understanding of consumer and thelr behaviour —> Peo fea ysreprml areal watz are Pra wee aed) —> Ports wh upon F Pa aoa REzrme Al Gnarls wd So Pro Aadlem Grre Presa sz | tanaod Re a eeuren Ave gots aes fee yo 24 mon — > Gane wil dor Pao aon f tied: Ra feo mbe aoe | - > Febmology a dlarQ nn = abceare ana A Comumen Behavior A see ARF > Coroumer Behawiows 2 WBE AYA wll mole Pz Ge scdash haere “ss —> Ra ysrenrA sped harm nd Pp s03eh wel syst h ath God fro axe oes nol £, > Scanned with CamScanner Consumer Decision Making Process: WU) Need Recognition > \ ep elena ooeeeeemea) (IID) Gnfosuen ok Log The stance. point ofbuyery Need Recognition 4 ca mal wa : : necd Can be AaLInf phoam wy The wank ordintre = onty when it poucn lable Im Thin Curtomer DLL whet Information For thet cortornon han to he Wants or duride UMC Sgerch (allel information Nan tp be KL, s0Thek Cantomen hin vox our heweow «a ke leeds Evaluation of nowrtea gen Collettry it. ad rape f, Altermatives i akton bua 24 Menncl nomhae prakvmek » Yierdr, 6 ; : ee wel d pubhese palakiven, balermen ete {17 ) Wabuabton of altemativer I aor en Post-Purchase Apo Colleckiry The Prfotmatiog, Evaluation —_ | He curtomenr will go Jor Welutiny The ; . Fnponm alco “Me itl evaluate the Altomakivis om Te loanis ef product Chanarteustin, brand tonages , faerie % ered (iv) Prrchase > Pracrically , This is Te Lost nlaye of buyer plow “The Curtormer on The bene ef eduction maker cular product dem Lin natin fection: ee pink | Becaure tn Us P* : | the deciniente Duy & porte (v) Port - Prrchone valucdcon > Post - Purehant beh ovionr | ey Xow hkon Jor De burowtour of const et optex Te ie the podeet Se mog be povittrue ormegative , . ny wid hort in the wepeat acler ond nejatlve The pontine eee doubts. This dtafe g mind called 09 em oe tinn to seduce tt b orry in for other i Jace dmonone + None er a it Ake fn, vom Pd Scanned with CamScanner ~ aot 3 tam con A Rare 2 aang Decision tsi Prscen = = Ongn Gores idee Brown A seer 3 FS SRA BI Pom Pee v sree Syn Fat orden Bn Goel ‘Aten d AoA G A SA od fs ooo star 3 we | woh sheroah aoa won he aoe Zhe aaa im OFA = (ames S ase Reaveon Aa Soe a @ Curae Sion aaa grow fares ead oA west se “aq SSS on areal eal gene ay 6 Somat Son, Pate; elon men on Pe: | (8 Repet e nan x aren fea aor ee Pex D IMAE RIVET Pram a ye Gane ne PERSE, Crone tee, ster we WS Bri (Distant) 8 3 wrens S aoer 041 . 7 (ie) Pacha tere on tren 3 orn Peas feo weed 7 - Palm et wrethsey Sarat Bee Rew Pea aren Prawn Sore wm enme & ualee a pores teste - Ore ai ( adles Bree D1 IHRED adeeb anwe oF ee eons $RGnr— 8 wiles Sane save A Pro 3) Faeroe Asmoadr3 Savon HS mem Fi aes a athn de ays @ogrre 2 dene Hache mae Pd Scanned with CamScanner srs ahr esd Cora fra ste wh fh => sae | eran ARa~ ~~ atase $ “Cognttiuc dimondrce” ” ated : oni Pen Ruote pb aoiee Sef Se Gane avi 4 awe Bs) Gah Sr 2 tq Box) Porm a Scanned with CamScanner ~s Delorminahts a Oo Consent Qehouiour —> . “4s _{ehencycie Determinants Es ome neater Pasetica (a). Reranonel Score. 3 Pa OTE > =e The jurnonal_tnconse. custyam. put impact on hia behowowr.. The on ‘3 me The produto ' pwchone tecoridiny to. hin orronal Irreore. He will bu Landed or Mon branded dings, Lebel hor he —Purdacriny from phowAboms “Or poor St tocol pteor - defending pon hus {pdoomal income. a — Oem s Ra gines A Parafl wraen aie ——s commen 8 emo Hers sew O1 onan dc : at non roraedane yaeo Sti Qo star PS Gane yslea ¥ t Ras thn gam 2 tose es Gre Rittman 3 Paste J _(») Fomil Srcormne =) Whore OW curkomer t: fy Ue rmember “ah york Joly, the. ba behowmows » influenced by - jon meome The rad uid uel tnceme Bee Za thin the total treome Wild Grcreare amd the berawiour will Onange - (») ubze wnyTen 3 Pap) avai Rea Peak: ure - : Cer Pom Bev op ame £1 Pro ———fszer RA ES yarrs ator a@ Peel mpnen f7- “Ph Pata Pes Pre SA mIMeR eae ie 7 pee ime Aaa TE od I — A Scanned with CamScanner (€) Commumer meome expect ations a m atime , it fe ‘the qutvre Imtome expectatrens of Use Connumer i Prfluences Conmume, brhawowr. If tr coms" hao tntome wild be Low , he will urcdrante the “bhi ip Br hin behowtiowr vill chong? Qceprdi te thats DOR AOAL money fut vie and © Hee VOC Com © DISIOR Al WNYRA AGorle sore 3 al trl aes 4 mis re ah we Gone a eee Stes $y Yee, wed Ht das més te, apy ee WMA UZ ,31 Go eure > tigen on Gre Pane AA Rapes aetken | GoBme 2 famoe thn ade aati aT al aan i # one (ce) Comesuemer Cedit 3 -How muda ondit OX Comput Cor Arrange from market, bonhs ete. ihn Wilt am alro putt impoet on din behauiorr- - a) Rex nsdios 3 is ee Ee IR pee Ro hoe Boe = Me I = ct Scanned with CamScanner hs @ (a) motiwedion > Aecokdiny to Martow'n thenry 69 i The cunbomth. WL, Wo neds in one Ptow and mowt 3 othe 1B beard or UAlh be * 2. Usychologicel Detominantn sth PeRener tie Peseta : Wi ferent The Completion of VOUOUD dicate. (OD deg 5 Marlow 8 araana Pe = are Rea see ——{-o) deadning 3 dedhoning Trea 7 . ( A wvaailus tices A ptrron (amy _ —~ Gus worth Fre) yan aoa parpie Step Veen tom 3 Gae Pee aeAater | ow Paros andl Ua stepen 3 ape TSE OP z Dp. * a ie The behounousr of Gon introvert pron cet dl be Sifetek. from Be behorriour of On KUOUAL peleor (8 sortie ss oo Sf Sa > -remrA mativs 8 | —— mare Boe wee a) Pea visser Re: ss aaa arse BS ark soa vie 3a 3) (5) Parcnalitys Zuery pulnan beh outs dicated, —(o) Hamamalits ation acu wo Chavytr im br Quiotor ences And ber cue accord iply. y L 4S mag co dates Pens en | Pact saetarmn s for Ont @ Pere? 5 dtawniry @ > fee ara wr ae Setéom les, On wan 3) ERE stn Ey Scanned with CamScanner 3. So | cial Detumimants Pocrten brs Pea (9 iy og 3a A B punon behauntour 2 a helo pd Lt Areca p te nner cant the ee wm vill on pica pice ae ame ae ©) ae Seis thes 7 e_acm Pes acct 5 fa Sv KG Zl End Poe Syne aan 1 Ra vb PS a Spree amit pd 2 bere mre = : (») Reyfrrence Gaoups 7 The fp ie ah oe hive , ‘ths wp jamoved 5 dpe iy tet fo Te cons ee “Gu. oe yeep to bh owe ire Te ee ® Pyeonc yp > ore upery f fewn Rea So ac geen str _ ark a OM 2 stam Sve —— ok pe et weed So: aes Zin fra A Sta aod 5 | (<> Opinion dasdiy > There are the prrom , an Which “One Wart ty be. The curtomer brhau he thet prron. (¢) Ohinion Hades > 2. @o~ ” Bon. Rome okra Sten prom fae ew oer Yas Agassi na fron xo8 on) Scanned with CamScanner @ (a) Social clam > Social lam in which & poron Liver, no will behave Like that 3 poson Liverin high clan, Ae ceuidé behowe Like thet. 4f be Hider tn middle chan he will behave Lhe Thet | Gh he is in Lower clon he will behrowe Lhe Thal | e490 Aichahows puller wilt vot be ohle'to buy : appeee! 2 phone. — Osama apr) as orate ie Bray fre fe Pee ma temen SPR, #3 a tess aber das fea ct GA het fe 5 So Carzer fis aban |AaeS3, yas : Pes SAS es@nss Crow adany Se0 ——fiframa Pe atte 4s G04¢53m Pens ween t — ms Pea Poon ante rep Rea eppee oo en wcle eS A | 4, a > tal aoa» ~ (a) Oceupotion >, eau a or of peron ho bet ter] podton the behoriour ef the pron. 7 He thew acorn Yo the ccuspatien &.§ & Profemer pe wall b Jevenal 0o Compared tp ju, venliate S4< os —) Prag > Pea beast et dor arp ess PenaGue ygie urton | 62 rut aaaad nose ioe oo alert pat Pa Pea: yea Panes formct — RUA Y. Jen ¥, sar sits 3 open aR Scanned with CamScanner pute heen behouowr fA) pandn wt lh wicket oh i buy Aight Colon Ao Comparedl +o por — pepe chs bey dale’ Celouy. (>? Bro, Pea keen J Saxo Hans Pros Grd wae an SH Pak fe Pex th Gna a Pres} oh Srtakudson up ae 4 Grae — asl ad Sav otk ydtdon ©) ape > Age ef a furon i alro an Frmpont at foto’ that } I a Scanned with CamScanner

You might also like