Deviance refers to behavior that goes against widely accepted traditions, norms, values, ideology, rules,

and laws of society, and that draws mild to severe sanctions. Deviance in sport has existed across time and
space and throughout the world, and whether someone commits a deviant act depends upon the time and
place and who does the judging. Determining what deviance is, in other words, is a social process.

Reasons for Deviance

Pressure from the coach
Win at all cost mentality
The culture of Sports
Media Pressure
Stress of the Situation
Lack of Moral code
Lack of Positive education as a young athlete
A perception of lenient punishment
Pressure to win
Financial Pressure

Consequences of Deviance
Damage reputation of sports
Punishments and bans
Loss of respect from family and peers
Loss of credibility
Cause of suspicion for other athletes
Loss of sponsors
Lack of trust by fans
Loss of earning
Become a negative role model