EXAMPLES OF VISUAL / GRAPHICS TO SUMMARIZE OR REPORT A SURVEY

1. Binary Responses

- Also known as Dichotomous, is used if a question has only two possible

options. (eg., Male/Female: Yes/No: Agree/Disagree) then it is a binary response

option.

2. Rating Scales

- Rating scale questions can be those that explicitly ask participants to rate their

level of agreement or satisfaction from 1 to 5, 1 to 7 or any bounded number

range.

3. Single Target

- If participants are asked to pick one choice out of a number of alternatives, then

this is a single-select response option.

-We summarize the proportion that chose each category.

4. Multiple Select

- If participants are allowed to select "all that apply" the total number of

responses will add up to more than 100%. We can still summarize the proportion

selecting using the binary confidence intervals used in the single-select method.

5. Force Rank Questions

- If you ask participants to rank options, such as the aspects they find most

important when purchasing a computer, it is a forced rank question.

Key Points to Remember on How to Summarize and Report Survey through

Narrative

1. Summarizing Your Findings

- Your survey report's summary section provides a broad overview of the entire

report. It includes the date the surveys were distributed, the methods used for

calculating and tabulating responses and a list of some key findings.

2. Providing Background Information

- Introduction, background, and objectives sections provide information about

why you conducted the survey and composed the report and what you hoped to

gain from your research.

3.  Analyzing Results and Recommending Solutions

- Conclude your report with a brief two- to three-page discussion section and a

brief half page to one-page recommendation section.

- Following your discussion, offer five to 10 specific, actionable recommendations

based on your results. These recommendations should be clear and brief.

4. Detailing the Methods and Results

- Describe your survey administration and tabulation methods in a three- to five-

page methods section and your results in a five to 15 page results section.

- In your method section, include the survey you administered, as well as an

explanation or analysis of why you asked the types of questions you did.

- Describe what you did with the information generated by the surveys, and

explain how you tallied and grouped the responses.

- In your results section, show these tallies and groupings, either as spreadsheet-
styled columns or pictorially as charts and graphs. Provide additional

explanations of what the different tallies and groupings of responses indicate and

why they are tallied and grouped the way they are.