Grow Your Own Scalable Career

Coaching Business

MINDSET: I AM A COACH.
Daily affirmations
● My future clients have a problem that I know how to solve. They need me.
● Everything is always working out for me.
● I am loved, appreciated and supported by money.
● $10K months are no big deal for me.
● There’s always another client.
● People get to pay me.
● People can’t wait to work with me and happily pay me.
● My coaching programs are in demand.

Part 1: Creating a Scalable Career Coaching Business: What To

Sell To Scale To Six Figures (While Working 15 Hours/Week)

One To Many Offers Roadmap

The Career Coach Roadmap: The Roadmap To $10K Months as a Career Coach

● Question: What is booked up to you? How many spots do you have available?
● Step 1: One Product: Individual Coaching: $6,000 monthly revenue (stick with it until it
works!)
● Step 2: Two Products: Leverage your time with adding a digital product (DIY,
membership, group coaching, online course): $8,000 monthly revenue
● Step 3: Three Products: Leverage your time and scale with adding VIP Days or group
coaching/mastermind: $10,000+ monthly revenue
● Calculator Spreadsheet LINK
● 3 options you can sell today
 ○ 1-1
○ Group
○ DIY digital product
● Structuring to scale - Group model
○ Cohort - Start and ends at same time. Launch and fill at specific times of year (ex.
certification)
○ Group that is always open - limit to 10-25, always enrolling. This is how my
Corporate Rescue Plan group program started. I launched in November-14 and it
started in January and I had 10 people enrolled. Mastermind.
○ Membership. Host monthly events on topics your clients want and can hold unlimited
#.
● Structuring to scale - Digital Products
○ Live workshop (sell tickets $$)
○ Host 90-minute workshop
○ Invite registrants to sales call
○ Turn into digital product and continue sales calls
○ Rinse and repeat with new workshop ideas

How To Work 15 Hour Weeks

● Batching: Keep your coaching time and sales conversations time the same days per week
● Calendar LINK

Part 2: The Career Coach’s Organic Lead System (without

websites, funnels or ads)
 ● Map out your network LINK
● Create your script

4 SCRIPTS
1. Reaching out with something new - DMs
Hey first name! I was just thinking of you! Long time to talk. How are you?

I am opening up my ____ coaching program and I specifically thought of you when I was putting
it together. I’d love to have you in it. I’m enrolling this week. Do you want more info?

2. DM/Social media script:

Hi first name, I have you on my list to reach out to because you were interested in getting
coaching to find a new career. Let me know if you'd like the link to the application so you can
have a free "Launch Your Dream Career" Session with me.

3. Get Practice Sessions

Good morning!

I am excited to share that I am finally launching my career coaching business! It has been years
in the making and I am SO excited to finally get going with helping people. My business helps
people [insert problem here]. More specifically I can help you [insert benefit here]. Some of my
clients huge successes were [insert client successes here].

In honor of launching my business this month, I am offering 10 (YES TEN) FREE 30 minute
sessions to try out my services. I need your help though. My coach wants me to schedule all 10
by the end of the month!! I have made it SUPER easy to schedule a session over the next three
weeks and all you have to do is click here for my calendar. [INSERT CALENDAR]

Thanks to everyone who has supported me in this journey and all of you who continue to do so
in the future!

Like my Facebook page as well to get helpful tips, updates and fun stuff to [insert benefit here]!
[Facebook Page Link or whatever social media platform you are focusing on growing right now]

Your name

P.S. Look for my website soon!

4. Get Clients

Hi first name,

I’m thrilled to share I just launched my career coaching business!! YAY!

To celebrate, I’m opening up my calendar all next week to help YOU!

If you’ve been feeling stuck in your current career, then I would like to invite you to take
advantage of a special “Launch Your Dream Career or Business” personal, one-on-one
coaching session where you will work with me to:

● Create a crystal clear vision for the type of career or business you want, the income level
you desire, and what it will take to make it happen – FAST.
● We’ll uncover hidden challenges that may be sabotaging your success in creating a
career or business you love.
● You’ll leave the session renewed, re-energized and inspired to finally create a career you
love once and for all (whether that means getting hired at your dream job, quitting your
day job to start your brand new online business or getting more organized and creating a
plan to reach your goals!)

These sessions are limited and not always available. See the calendar for my current
availability. LINK

I want to give you a chance to share your challenges and goals with me and get the
personalized guidance you deserve.
Talk to you soon!

Your name

● Reach out to 5-10 people per day with your script. (Note: Asking Yourself “HOW” is a
very important question as an entrepreneur. Brainstorming and coming up with ideas.
How can I get 4 clients by the end of the month?)
● All roads lead to the sales conversation.
● Goal: Book 4 sales calls per week.
● Enroll 1 new client per week. $$

How do you find clients?

Getting started:
● Focus on helping one person everyday.
● You just need one.
● You don’t need ads. I didn’t use ads to get started.
● Your end goal is to book sales conversations. That’s it. All roads lead to sales
conversations.
○ You can also do DMs, audios and videos.
● Build relationships. Invite to conversation.

Career Coach Business Plan

● Career Coach Marketing Plan: Finding Clients
○ Marketing Phase 1: Quickest: Get in front of other people’s audiences
■ CLASS Practice coaching
■ CCG features, website and podcast (available at certification) - Note: Just
like CCG, there are thousands of other groups that would love to feature
you!
 ■ Speaking events: 1 event per month (associations, groups, corporations)
■ Podcast interviews: 1 interview per month (Make a list, send podcast
pitch, Podmatch)
■ JVs: 1 partner per month
■ Media/PR: 1 media placement per month.
■ Submit to HARO.
■ Send outreach emails/referrals.
■ IMPORTANT: Block out 5-10 hours/week and pitch. You don’t need a PR
assistant. Add it to your calendar.
■ You will ALWAYS do better pitches than hiring someone. Figure out what
works and then delegate. Events and journalists want to hear from YOU.

○ Marketing Phase 2: Long-term: Create your own audience/network -

■ Note: Anna’s Lesson Learned: Don’t spend all your time here or
create a business that depends on this. Spend SOME time but don’t
build a business based off the algorithms. Build a long term brand
here.
■ Email list
■ Social media
■ Ongoing weekly content
■ Website/SEO
■ Your own free webinar quarterly or paid event/live workshop quarterly.

Part 3: The Career Coach Roadmap To $10K months in 6 Months

or Less
The 3 Phases of Building a Scalable Career Coaching Business and How to Get To the Next
Step ASAP
● Roadmap LINK

Part 4: The Career Coach Startup Kit

4 Things You Need to Launch to Create a Profitable Business (and 5 First Steps You Can Take
Today)

● Startup Kit PDF LINK

Q&A

You have EVERYTHING you need to launch your career coaching business today! YAY!
Want help to go from no clients to booked out in 6 months? Applications now open for workshop
attendees only.

Learn More and Apply here: www.classycareergirl.com/certification

Save Your Spot by Friday, March 10th and receive...

Done With You Bonus: Passive Income

Profits VIP Retreat. Value: $2,000
This is a VIP Half-Day Retreat with Anna to create your digital product so that you can quickly
generate passive income and increase warm prospects that REALLY want your individual
coaching.

Together in this 90-minute session we will:

● Structure your sales page copy

● Create your email copy
● Schedule your launch plan, calendar and action items
● Organize your product content and outlines
● Create your social media posts and scheduling calendar
● Make a plan for your positioning and messaging
● Make an upsell process into coaching
● Identify your pricing model
● Create your sales funnel

This is for people who want to scale to $10-$20K months fast but don’t have a lot of time. I have
been creating digital products since 2013 and this is how I grew my business with more freedom
and flexibility.

Apply and pay by March 10th to get this half day retreat bonus.

Apply here: www.classycareergirl.com/certification

Book your VIP session before March 10th and start generating income right away!