SECTION 4: DESIGN TEMPLATES

Social media.
Facebook.

For Facebook, the main areas that can be

customized are:

A. Profile ‘picture’. Ue the 3D IH globe.

B. Cover image. This area can be personalised

to reflect the unique flavour of your school.
It could contain a photograph, or even a
montage of images, to show aspects of
school life. You could also use it for special
promotions or competitions.

Allow 90 pixels space either side of the image

as this can be cropped out on mobile phone
screens (the grey area indicated).

A. Profile picture. B. Cover image.

Recommended size: Personalise your
180 x 180 pixels. page with your own
pictures to bring your
school’s image to life.
Recommended size:
251x315 pixels (allow
90 pixels space either
side).

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SECTION 4: DESIGN TEMPLATES

Social media.
Twitter.

For Twitter, the main areas that can be

customized are:

A. Profile photo. Use the 3D IH globe.

B. Header image. You can upload an

appropriate image into this area to reflect
your school or your own personality,
depending on how you choose to use Twitter.

A. Profile photo. B. Header image.

Here we recommend This area can also be
using the IH globe. personalised. For school
Recommended size: Twitter accounts, use
400x400pixels. images relevant to
the school’s image.
Recommended size:
1500x500pixels.

International House Brand manual 4.23

 SECTION 4: DESIGN TEMPLATES

Social media.
Instagram.

For Instagram, the only areas that can be

customized are:

A. Profile picture. Use the 3D IH globe.

B. Shared images or shared videos are the

images you post to promote your school.

A. Profile picture. B. Shared image.

Recommended size: Recommended size:
180 x 180 pixels. 1080x1080pixels.
(Same as Facebook).
Or Shared video.
Recommended size:
600x600pixels (min).

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SECTION 4: DESIGN TEMPLATES

Social media.
Posts.

There are no strict guidelines for producing a

social media post.

However, if you use the brand elements to

create a post then ensure that the design
follows these basic rules:

Brand mark positioning

The IH brand mark should be placed top left.
Match the size of the IH brand mark in the post
header.

Language rainbow
You may use either version A or version B but it
must be used in complete sections or multiples
of sections, starting with red on the left and
yellow on the right (see page 1.12).

Typography
Use FS Rufus for all text. There is no defined
position or size of text. You can mix sizes and
weights for impact.

International House Brand manual 4.25