OUTLINE For ppt /project

1. Introduction to the industry

2. Introduction to the firm
3. 4 P’s (existing product mix, pricing, promotion and distribution strategies;
7p’S IF SERVICES, RETAIL MIX IF RETAIL OUTLET) of the assigned firm
4. BCG Matrix- if applicable
5. SWOT of firm; major competitors
6. Ansoff’s growth matrix for firm
7. Opportunity identification-matrix; opportunity you selected and why?
8. Competitor analysis; Perceptual mapping & gap analysis in the category in
which you plan to launch the product
9. Demand/Sales forecast- rupees/units
10.Marketing Plan for tapping the opportunity
a. Target market /consumer profiling
b. New/improved Product (Product features & services-based on
customer survey/CVA/retailer survey; branding; positioning;
packaging ; labelling)
c. Pricing (pricing strategy; profit margins ; pricing for different SKUs;
promotional pricing at various time periods ex. Festivals )
d. Distribution (channels of distribution to be used; type and number of
channel members; profit margins, incentives & allowances/discounts
for channel partners)
e. Promotion ( Promotion mix-tools to be used for promotion ;
message; media; sample print ads/short video clips/logo/tagline)
f. ( if services then 7 P’s- additional- process, people, physical
evidence )
g. (if retail , then retail mix- location, merchandise ,pricing, store design
and layout, communication, customer service)
11.Implementation chart for promotional/sales/distribution/product launch-
month wise/quarter wise for 1st year; 2nd year ;3rd year. Sample below-
Activity Jan Feb Mar april … Next 2nd 3rd
6months yr yr
Tv ads 12 ads … ……
Sony per
 Max channe
star l per
week
sponsorship IPL …
Incentives … ..
for channel
partners

12.Budget- for promotion and sales

13.Revenue /sales projections for 3 years; quarter wise for 1st year
14.P&L
15. Breakeven