Professional Documents
Culture Documents
READING
A Read the article.
B Now decide if the statements about the article on page 14 are true (t) or false (f).
11 According to Rita Clifton, the product is more important than the brand. F
12 Clifton says a product won’t have long-term success if it isn’t unique. T
13 Kodak was successful because it looked to the future. F
14 Innocent has succeeded because it hasn’t stood still. F
15 David Molian says that successful businesses must understand what they are good at. T
16 Molian believes that great businesses are good at only one thing. F
17 Most entrepreneurs succeed when they go beyond their core competence. F
18 Richard Branson succeeded because he managed his brand well. T
26. cut
27. told
28. is preparing
29. runs
30. I’ve never seen
During the current economic downturn, which, in the past few months (6)_has been
compared____ (compare) to the Great Depression of 1929, job security (7)_has been putted__
(put) at the top of employee dissatisfaction lists. It (8)has been widely known_ (widely know)
that staff who are dissatisfied with their jobs are more likely to leave their companies.
Of course, such external forces or trends affect an organisation in a variety of ways and these
need to (9)__be identified__ (identify) in order to develop goals and train employees. In a report
published last week, using their skills and abilities (10)__has been ranked__ (rank) among the
top five most important things for job satisfaction, so managers will have to work on challenging
their staff with appropriate tasks if they want to keep them.
a) perform
b) regulate
c) lateral
d) loyal
e) power
61 It was disloyal of John to tell our competitors about the new product launch.
62 The government is going to deregulate the sector in the near future.
63 We don’t need someone who’s going to underperform the way Leon did. We need
someone who can sell!
64 The two countries agreed to work hard to improve bilateral relations.
65 If you empower employees – give them real control over their work - that increases
productivity.