A

SYNOPSIS ON

A STUDY ON SALES & DISTRIBUTION OF HALDIRAM

SUBMITTED TO

YASHWANTRAO CHAVAN MAHARASHTRA OPEN UNIVERSITY

MASTER OF BUSINESS ADMINISTRATION (P79)

SUBMITTED BY

Mr. SHIVAM SUDHIR GUJARE

PRN NO – 2018017000501562

UNDER THE GUIDANCE OF

Assistant Prof. MAGAR N.S

STUDY CENTER RAJSINGH MOHITE PATIL INSTITUTE OF MANAGEMENT STUDIES

AKLUJ - 413101

STUDY CENTER CODE - 65153

2023-24
 INDEX
1. EXECUTIVE SUMMARY

2. INTRODUCTION

3.OBJECTIVES

4. METHODODLOGY

5. CHAPETERISATION

6. BIBLIOGRAPHY
 EXECUTIVE SUMMARY
There are many varieties of snacks foods, which are produce in India and the type of snack
food varies According together region. The snacks market has changed with the advent of
innovative products. It has emerged as a fast, customized and large market. There is also a
changing perception of consumers towards processed foods, served in centralized food service
system. The primary reason for these changes is the dynamic marketing environment in the
snacks business. Changes in the marketing environment have generated a need to reconsider
the managerial perspectives on marketing in the snacks business. And in this new arena of
increased competition and market saturation Haldirams is still doing well with highly satisfied
customers. As it has very skilled management who can easily sense customer requirement,
maintain product quality and frequent market research always assures product authenticity in
the market.

The analysis and study presented in this Synopsis is based on data analysis, Sa les and
Distribution management strategies used in the Haldirams and to maintain its Brand equity in
the niche market. A whole provided in sights in the different facts of marketing in organization,
but the major focus can be divided majoring parts.

PURPOSE OF REPORT
the purpose of the report is to learn the facts of marketing and do the forecasting of sales and
laminates for Haldiram PVT.LTD.

➢Sales and distribution

➢Market visit for retail shops
 INTRODUCTION
This project is done through ED Sandunder the title “Sales & Distribution of Management”

Preparing this project, I went to each distributors & retailers because I was doing Sales
research It include total market volume that is being sold in grocery shop small shops and from
distributors and retailers shopping malls big bazaar, and others where chips and namkeens are
sold.

I have collected about all the product of Haldiram’s but worked basically for chips and Namkeens
segments.

I went to the retailers and saw the chips and Namkeens there I observe the following things

➢Whether our product is available or not at that canteen.

➢If not then we saw of which company product is available.
➢How much sale is of that counter and what the sales volume that counter may give to
us.
➢What is the strength of that counter?
➢Has that counter so many brands of chips and Namkeens.

And if we get our product, we used to ask the sales volume, response of consumer, delivery and
thus came to know interest of retailers & consumers

If we didn’t get our product we said about us, about our products, about the margin what about
margin difference, comparing the competitors’ product and margin provided by them.

And then we made them understand the extra facilities and unique selling point of our product
and make them ready to sale our product. Thus, we developed the market for Haldiram’s
product.

After this we saw the competitor’s product (quantity) and asked the strength. We also counted
the signage and a stand of all the competitor’s company and Haldiram’s which is at that store.
 OBJECTIVES
In marketing only Synopsis report is not required there must be some objective or goal because
without any goal and objective.

What the subject or papers that is being taught in classroom at M.B.A program is
completely theoretical so during the summer training you can compare and learn how the
marketing activity in an organization varies with theory and how this theoretical knowledge is
being applied in an organization and how much they are being applicable so it's quite helpful
to know and understand.

To create the contact with working of an organization and see the different types of
marketing activities. It also helps us to take knowledge about product distributor promotion
and buying behavior. It also helps in knowing how various tools and techniques are being used.

To find out the types of channels, by which product is selling and to know
monopoly and average sales of these outlets.

Followings are the objectives ➢

To study the data trending and analysis
➢To check out visibility and ability of declining product in the market.
➢To study the distribution network of Haldiram products.
➢To study about consumer and retailers' perception regarding Haldiram’s
namkeens and chips
➢To carry out a competitive analysis of Haldiram’s Snacks vis -à-vis competitor
brands in the same segment available in Ghaziabad based on parameters such as
pricing, product range, packaging, profit margins to retailers, discounts and credit
policies provided to retailers.
 RESEARCH
METHODODLOGY
Methodology includes the overall research procedures, which are followed in
the research study. This includes Research design, the sampling procedures,
and the data collection method and analysis procedures.
Research Objective

Objective of the report is to learn the facets of marketing and do the monitoring
and counter selling for Haldiram PVT.LTD. A long with I will also work in the
following areas: -

➢Market visit for retail shops

➢Research on ― customer satisfaction”
➢Sales & Distribution
➢Promotional strategy

SAMPLE DESIGN
A sample design is definite plan of obtaining a sample from a given population.
It refers to the technique or the procedure the researcher would adopt in selecting
items for the sample.
For these investigation
Sample Size
1] for market visit 100 retail outlets
2] for consumer survey 100 customers
3]Trending – previous 2-year data

Area of sampling:
Mumbai
Pune
Pandharpur
 Research Design
Types: Exploratory research design using secondary data analysis
Descriptive research design using survey method

Methods of data collection: It can be obtained either through direct

communication with respondents in one form or another through personal
interviews.

1] Primary data
2] Secondary data

Types of data:

1] Categorical
2] Continuous
3] Mixed
 CHAPTERSATION

Chapter 1: - Introduction

Chapter 2: - Objectives of Haldirams products

Chapter 3: - Methodology
Chapter 4: - Finding and Result analysis
Chapter 5: - Conclusion and future perspectives
 BIBLIOGRAPHY
Books-

➢ PHILIP KOTLER, GARY ARMSTRONG, PRAFULLY. AGNIHOTRI,

ESHAN UL Haque 2010. A South Asian Perspective, 13 th Edition.

➢Pallant, Julie (2007). SPSS Survival Manual,3rd edition, Open University

Press, The McGraw-Hill Companies

➢William G Zikmund, Barry J Babin, Jon C Carr(2009). Business Research

Methods, 8 th Edition, Southwestern Educational Publishing, United
States.
Websites-
➢http://www. Haldiram .com

➢http://en.wikipedia.org/ wiki/Sampling

➢http://www.emeraldinsight.com/

➢http://www.indiainbusiness.nic.in/

➢http://www.slideshare.com/

➢http://www.bizmove.com/general/m6j.htm

Sign of Research Candidate Sign of Research Supervisor