Jose Castrillo, Luis Portillo, Pablo Castillo, Miguel Avendaño

REBOTABLE It takes balls to play soccer

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EXECUTIVE SUMMARY
Mission: To be the best in the soccer ball market and to offer a new and innovative

product and service.

Vision: Grow as a company and have multiple stores across Guatemala.
Short-term: offer a new and affordable service. Open a store near Valle Verde.
Long-term: open new stores across football pitches and schools in Guatemala.

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DESCRIPTION OF BUSINESS
Rebotable is a business that sells soccer balls. It fits in the industry because it has a lower cost
than the regular balls but with a high quality as well. Our competition could be Adidas, Nike,

and all the sports companies that sell the balls. We are targeting people that use balls on a

daily basis or just for fun. We offer high quality balls for a base price and when that ball get

punctured the customers bring the ball to us, we give them a new one, keep and fix the old

ball for a new customer, this process will have a lower price than the base price of the first ball
purchased.

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MARKET ANALYSIS
Our customers would be people that can't afford to buy a new football

every time they lose one.

Our customersvalue good quality balls with a good service for their

reparations.

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COMPETITIVE ANALYSIS
There are other people that also offer this service. Companies like Ballmania charge

$18 per month. A good soccer ball costs you around $50 to $60.

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DESCRIPTION OF MANAGEMENT
Mikey: Customer service
Maison: Designer and creative thinker
Wicho: Marketing
Peppa: Accountant

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DESCRIPTION OF PRODUCT/SERVICE
Our product is reusable soccer balls and it consists of bringing a punctured soccer ball. We give you

another soccer ball and we fix the punctured soccer ball and then we sell the fixed ball again (But

we only do that if the soccer ball is from our brand). The strengths of our product is that you will

have unlimited soccer balls because we give you another ball if you have a punctured ball that is

from our brand Rebotable. We will do a lot of testing to see how we can fix the ball in an economic

way but also give our customers a good ball to play with.

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MARKETING PLAN
We would create an instagram page and post about our product. We would also buy a billboard

outside of Valle Verde to promote our product

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SALES PLAN
We will sell a very high memberships at a relatively low price in order to make a steady profit.
We would also try to cater to low income and high income footballers so that we can make as many

sales as possible. One of our biggest potential obstacles that we could find would be competition.

we would combat this obstacle by making our prices lower and upgr ading our service.

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FUNDING DETAILS
RIght now, we have $20,000, and we need $200,000 to start the company. We need to open a store

near Colegio Valle Verde in z.15, a machine to make the balls for cheap and labor to make the balls

and sell them. These employees should have good socializing and selling skills to sell our service.

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FINANCIAL PROJECTIONS
The company will generate profit by using cheap labor and by sellinga high quantity for low prices.

We will mantain profits by keeping our clients with good customer service and by growing our

clientele by opening other stores across Guatemala.

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