THE

SIGNIFICANT
PRESENCE OF
DIGITAL NEWS
Presentation, oct 2022
 Our Team
ZAFAR MAPKAR VANSH SHAH PARTH LAIJAWALA
TYBFFM - 26 TYBFFM - 52 TYBFM - 24

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Newspapers have always been an effective
source of information about the latest
happenings in and around the defined
geographical area.

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 To find out preferences of today's youth between
digital and print news

To analyse the importance of digital news in today's

world

To analyse the respective relevance of digital and

print news

To analysis which mode either digital or

print/traditional have better cost to service ratio

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We have a limited sample size, and
Our data is limited to only Indian
it might differ if we go consider it
newspaper
at a higher level.

Our study includes consumers who

are indirectly related to
Responses given by respondents newspaper firms and not the staff
may be biased. or the members who are directly

related to the core business.

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FOR WHAT PURPOSE DO YOU READ WHICH ONE DO YOU PREFER TO READ ?
NEWSPAPER?

All of the above Print news

1.9% 17%
Finance
22.4%

Sports General knowledge/Current affairs

9.4% 57%

Entertainment Digital news

9.3% 83%

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HAVE YOU SUBSCRIBED TO ANY DO YOU STILL FIND PRINT NEWS
DIGITAL NEWS PLATFORM? RELEVANT ?

Yes Yes
36.5% 35.8%

Maybe
47.2%

No
63.5%

No
17%
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 DISCUSSION
AT PRESENT, DIGITAL MEDIA PLAYS AN INCREASINGLY SIGNIFICANT
ROLE IN CONSUMING NEWS. PEOPLE TEND TO SPEND MORE TIME
WITH DIGITAL DEVICES DUE TO THEIR CONVENIENCE

ALMOST 83% OF RESPONDENTS INDICATED THAT THEY

RESPONDENTS PREFER UNPAID DIGITAL NEWS OVER PAID NEWS.

DIGITAL MEDIA ALLOWS USERS TO SELECT THE TYPE OF NEWS

BASED ON THEIR PREFERENCE, AND THESE UPDATES ARE JUST A
TAP AWAY. SINCE LIFE HAS BECOME SO BUSY TODAY, PEOPLE DO
NOT SPEND TIME READING THE NEWS.

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 People carry smartphones everywhere, unlike

newspapers, and consume a lot of data.

Additionally, free access to news is a key reason

digital news is creating more interaction on the
internet as it is widely and easily available
without most it being charged. By relying on
advertising revenue, news organizations can
take advantage of the digital media trend. But
not to forget though in this current generation
where presence of digital news is at its best
print news has still found some relevance in the
mind of some people and continues to be a part
of this phase as well.

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THANK YOU