FINANCIAL REPORT – FIRM L – PERIOD 10

Company Profit & Loss Statement

Period 0 Period 1
Revenues 37,532 37,434
Cost of goods sold -19,836 -15,591
Inventory holding costs -566 -2,531
Inventory selling costs 0 0
Contribution before marketing 17,130 19,312
Advertising media -2,880 -3,700
Advertising research -120 -100
Commercial team costs -2,478 -2,805
Contribution after marketing 11,652 12,707
Market research studies -245 -255
Research and development 0 0
Loan reimbursed 0 0
Loan received 0 0
Interests paid 0 0
Exceptional costs or profits 0 0
Earnings before taxes 11,407 12,452
All numbers in thousands of dollars

Market Contribution
Clinites Nutrites
Revenues 51,842 67,241
Cost of goods sold -36,784 -42,517
Inventory holding costs -1,427 -3,723
Inventory selling costs -64 -5,402
Contribution before marketing 13,568 15,599
Advertising media -3,000 -3,000
Advertising research -200 -200
Commercial team costs -758 -730
Contribution after marketing 9,610 11,669
Market research studies 0 0
Research and development -750 -252
Net contribution 8,860 11,417
All numbers in thousands of dollars

Product Contribution
LIKE LIME
Clinites Clinites
Revenues 23,604 3,011
Cost of goods sold -13,720 -1,250
Inventory holding costs -236 -1,191
Inventory selling costs 0 0
Contribution before marketing 9,649 569
Advertising media -1,500 0
Advertising research -100 0
 Commercial team costs -380 -26
Contribution after marketing 7,669 543
All numbers in thousands of dollars

Retail and Selling Prices

LIKE LIME
Clinites Clinites
Rec. retail price 8.95 20.50
Average retail price 8.20 20.50
Average selling price 5.54 12.30

Market Shares
LIKE LIME
Clinites Clinites
Market share - Unit 4.2% 0.2%
Market share - Value 3.3% 0.5%

Distribution Coverage and Volume Sold

Distribution Coverage (% o
Mass Merch.
LIKE Clinites 3%
LIME Clinites 0%
LITE Clinites 4%
LUCK Nutrites 5%
LUSHLY Nutrites 1%

Sales, Production and Inventory

LIKE LIME
Clinites Clinites
Volume sold 4,261 245
Planned production 6,000 1,000
Actual production 4,800 800
Inventory at beginning of period 390 2,836
Inventory at end of period 929 3,391
All numbers in thousands of units

Unit Cost, COGS and Inventory Holding Cost

LIKE LIME
Clinites Clinites
Volume sold 4,261 245
Unit cost (current) 3.17 4.02
Unit cost (average) 3.22 5.11
 Cost of goods sold 13,720 1,250
Inventory at end of period 929 3,391
Inventory holding costs 236 1,191
All numbers in thousand of units, except unit costs in $ and Cost of goods sold in thousands of dollars

Research and Development Projects

Available since
MARKET : Clinites Efficacy
Period
PILITE3 9 52
PILIKE3 7 42
PILILOW 7 35
PILIME2 5 69
PILIKE2
PILITE
PILIME1
PILIKE1
PILIME
PILIKE 5
3
2 10
30
80
50
42
PI-LIKE
PI-LIME
PILIKE4 0 69
29

Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $

Available since
MARKET : Nutrites Clinical Benefit
Period
PULUSH3 9 71
PULUSH1 7 70
PULUCK1 7 45
PULUSHLY 5 70
PULUCK 5 30
PULUCKY 50
PULUCK3 53

Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $
Period 2 Period 3 Period 4 Period 5 Period 6 Period 7
25,896 1,427 18,528 14,925 39,545 42,403
-12,774 -867 -9,108 -7,468 -18,791 -19,036
-1,559 0 -210 -1,064 -2,720 -4,414
0 -3,899 0 0 -2,660 0
11,563 -3,339 9,210 6,394 15,374 18,953
-100 -2,000 -3,300 -2,948 -5,370 -5,834
-300 -1,000 -767 -500 -700 -1,275
-2,338 -2,265 -1,262 -899 -2,241 -2,031
8,824 -8,605 3,881 2,046 7,064 9,814
-202 -206 -218 -525 -131 -460
-2,090 -1,450 -4,950 -7,033 0 -7,100
0 0 0 -491 -1,196 -1,315
0 0 3,000 4,000 0 8,000
0 0 -300 -700 -651 -1,331
0 0 0 0 0 0
6,533 -10,260 1,413 -2,703 5,087 7,607

LITE LUCK LUSHLY

Clinites Nutrites Nutrites
25,228 54,481 12,760
-21,814 -31,224 -11,294
0 -1,104 -2,619
-64 0 -5,402
3,350 22,153 -6,555
-1,500 -1,500 -1,500
-100 -100 -100
 -352 -351 -379
1,398 20,203 -8,534

LITE LUCK LUSHLY

Clinites Nutrites Nutrites
9.50 20.00 20.45
8.87 18.84 19.43
5.83 12.27 12.44

LITE LUCK LUSHLY

Clinites Nutrites Nutrites
4.3% 13.2% 3.0%
3.6% 12.0% 2.8%

Distribution Coverage (% outlets) Volume sold

Specialized mass Dept. Stores Beauty Portals Mass Merch. Specialized mass Dept. Stores
2% 1% 0% 2,357,293 1,109,181 153,490
0% 0% 0% 0 0 244,765
3% 2% 0% 1,084,723 2,060,932 438,288
4% 3% 0% 1,481,264 1,309,346 1,205,712
3% 3% 10% 153,782 365,789 330,143

Total Number of Outlets 13,500 2,400 12,500

LITE LUCK LUSHLY

Clinites Nutrites Nutrites
4,330 4,439 1,026
5,000 8,000 5,000
4,330 6,400 4,000
0 0 0
0 1,961 2,974

LITE LUCK LUSHLY

Clinites Nutrites Nutrites
4,330 4,439 1,026
5.04 7.03 11.01
5.04 7.03 11.01
 21,814 31,224 11,294
0 1,961 2,974
0 1,104 2,619
oods sold in thousands of dollars

Desired base Minimum base

Safety Packaging Pleasure Usability
cost cost
43 67 70 61 5.84 5.84
33 51 60 69 4.86 4.86
45 60 37 40 4.48 4.47
78 10 49 10 4.78 4.78
10
30
10
33 51
70
65
10
51 60
70
65
10
60 69
30
10
50
69 3.42
5.07
3.46
4.96
2.64
4.86 3.41
5.06
3.45
4.95
2.64
4.86
78
41 42
32 49
26 46
34 6.22
9.37
3.27 5.96
3.27

completion are given in thousands of $. Physical characteristics are given on a scale from 10 (Low) to 100 (High).

Desired base Minimum base

Nutrition PackagingN Flavor Variety
cost cost
67 68 64 56 12.54 12.53
70 65 65 60 12.84 12.84
65 45 45 45 9.88 9.88
10 65 10 55 7.51 7.51
40 10 10 10 4.46 4.46
65 48 45 45 10.13 10.13
65 35 41 37 9.50 9.49

completion are given in thousands of $. Physical characteristics are given on a scale from 10 (Low) to 100 (High).
Period 8 Period 9 Period 10 Cumulative
46,251 81,418 119,083 464,443
-39,447 -59,864 -79,301 -282,082
-2,360 -3,313 -5,149 -23,886
-9,367 0 -5,466 -21,392
-4,923 18,242 29,167 137,083
-4,661 -3,300 -6,000 -40,093
-800 -450 -400 -6,412
-2,068 -706 -1,488 -20,581
-12,452 13,786 21,279 69,997
-171 0 0 -2,411
-1,000 -4,095 -1,002 -28,720
-3,864 -4,250 -3,884 -15,000
0 0 0 15,000
-1,200 -813 -388 -5,384
0 0 0 0
-18,686 4,627 16,005 33,482
Beauty Portals
641,452
0
746,246
442,534
176,280

10
Required budget Cumulative
for completion allocated budget
0 650
0 100
0 1,000
0 570
0
0 400
750
850
600
1,860
230
0 1,500
2,000
1,400

Required budget Cumulative

for completion allocated budget
0 1,400
0 3,000
0 3,000
0 7,263
0 3,000
299 1,000
0 1,647
INDUSTRY DASHBOARD – PERIOD 10

Period Firm Share Price Revenues Net

Index contribution
10 L 1,182 119,083 16,005
10 M 5,548 366,249 201,609
10 N 648 64,622 -10,837
10 R 4,074 230,312 110,401
10 S 948 51,358 11,513
10 T 3,194 229,617 114,661
9 L 806 81,418 4,627
9 M 4,827 313,052 158,706
9 N 779 78,061 -553
9 R 4,097 255,436 120,380
9 S 990 54,382 13,466
9 T 2,890 216,323 102,264
8 L 462 46,251 -18,686
8 M 4,590 294,734 145,175
8 N 781 56,746 -313
8 R 3,874 227,264 107,879
8 S 1,096 61,768 19,233
8 T 2,684 194,069 80,467
7 L 550 42,403 7,607
7 M 4,221 289,407 134,623
7 N 710 34,882 9,259
7 R 3,817 239,155 116,590
7 S 1,144 68,194 26,352
7 T 2,702 194,430 85,150
6 L 461 39,545 5,087
6 M 4,266 255,671 123,075
6 N 549 25,508 6,739
6 R 3,502 213,266 97,878
6 S 1,165 67,773 26,276
6 T 2,279 159,183 72,733
Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volume sold is given in thousa
 Market share - Retail sales Market share - Volume sold
Value Unit
10.3% 181,948 10.7% 14,301
31.8% 561,386 29.8% 39,976
5.7% 99,731 7.7% 10,288
20.5% 361,062 18.6% 24,987
4.5% 79,431 4.5% 6,067
20.1% 353,702 15.0% 20,113
7.5% 124,170 7.3% 9,167
28.9% 480,177 27.5% 34,758
7.2% 120,008 8.6% 10,792
24.1% 399,338 22.2% 28,036
5.1% 83,921 5.1% 6,431
20.1% 333,176 15.8% 19,996
4.8% 71,126 4.1% 4,520
30.7% 452,285 29.5% 32,141
6.0% 87,784 6.7% 7,349
24.1% 355,544 22.9% 24,928
6.5% 95,363 6.6% 7,198
20.3% 299,491 16.1% 17,607
4.4% 65,041 3.6% 3,977
30.3% 444,739 30.4% 33,181
3.7% 54,818 2.7% 2,960
25.5% 373,427 24.3% 26,554
7.2% 105,275 7.0% 7,670
20.5% 300,124 17.1% 18,691
4.7% 59,613 5.3% 5,055
30.8% 393,882 28.2% 27,120
3.1% 39,773 2.0% 1,920
25.9% 332,031 25.6% 24,556
8.1% 104,372 7.8% 7,517
19.2% 246,035 17.2% 16,543
ollars. Volume sold is given in thousands of units.
MARKET REPORT – Clinites MARKET – PERIOD 10
Retail Sales and Volume Sold
MARKET : Clinites Launched in Market share - Retail sales
Period Value
LIKE 0 3.3% 34,959
LIME 0 0.5% 5,018
LITE 6 3.6% 38,418
MILO 5 6.3% 66,723
MIND 6 5.7% 60,083
MINT 0 9.9% 105,339
MISS 0 4.6% 49,280
NICE 0 5.5% 58,757
NINE 0 3.4% 36,602
RICH 0 8.3% 88,717
RIR22CH 8 3.4% 36,423
RIRICO 3 9.3% 99,621
RISE 0 6.7% 71,737
SILK 0 3.7% 39,428
SING 0 2.4% 25,936
SIQA 7 1.3% 14,067
TIDE 10 0.7% 7,476
TIFFANY 7 0.8% 8,559
TIME 0 3.9% 41,536
TINY 0 4.9% 52,488
XIBU 0 1.5% 15,174
XIFI 3 5.8% 60,398
XILO 0 3.0% 30,794
XIMA 6 0.9% 9,366
XITE 7 0.6% 6,344

Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Clinites market

Physical Characteristics
Launched in
MARKET : Clinites Efficacy Safety
Period
LIKE 0 35 45
LIME 0 69 78
LITE 6 52 43
MILO 5 67 64
MIND 6 31 43
MINT 0 42 33
MISS 0 69 78
NICE 0 42 33
NINE 0 69 78
RICH 0 42 33
RIR22CH 8 68 19
RIRICO 3 80 70
RISE 0 69 78
SILK 0 42 33
SING 0 69 78
SIQA 7 69 78
TIDE 10 42 33
TIFFANY 7 44 40
TIME 0 69 78
TINY 0 42 33
XIBU 0 24 24
XIFI 3 35 28
XILO 0 38 35
XIMA 6 54 51
XITE 7 23 27

Retail price and Base cost are given in dollar. Physical characteristics are given on a scale from 10 (Low) to 1
If the table above is empty, it means that no offerings are marketed yet in the Clinites market
 Variation Market share - Volume sold Variation Rec. retail Base Cost
Unit price
3,603 4.2% 4,261,416 651,499 8.95 4.39
-538 0.2% 244,765 -26,259 20.50 4.69
26,524 4.3% 4,330,189 2,975,324 9.50 5.73
1,484 4.3% 4,280,527 200,527 16.50 6.83
37,452 7.3% 7,320,000 4,560,000 9.00 3.44
-14,864 12.5% 12,554,387 -1,789,690 9.00 4.76
1,556 2.3% 2,352,949 19,278 21.50 5.85
-19,441 7.8% 7,890,879 -509,121 7.99 6.10
-2,330 2.1% 2,159,818 -75,790 17.49 9.19
-35,919 9.2% 9,200,924 -3,732,456 10.33 6.10
8,017 4.8% 4,874,706 1,067,540 7.99 4.83
-2,011 4.4% 4,448,009 -90,416 22.99 6.47
-8,579 3.3% 3,354,517 -404,516 22.00 9.19
-3,482 3.8% 3,854,818 -338,850 10.99 6.10
-2,847 1.3% 1,343,259 -112,435 20.00 9.19
1,839 0.9% 868,990 87,377 16.99 9.19
0.7% 671,744 12.00 6.10 New
79 0.5% 532,538 1,859 16.99 4.45
-3,310 2.0% 2,039,829 -162,252 21.00 5.85
-9,606 5.6% 5,628,355 -1,039,606 10.00 4.76
-1,518 2.4% 2,374,704 -148,768 7.10 2.70
6,821 9.4% 9,451,899 1,352,574 7.10 3.29
415 4.8% 4,785,337 223,931 7.15 3.06
-1,122 0.7% 730,277 -84,456 13.50 5.48
238 1.0% 985,848 75,237 7.15 2.21

ousands of units. Retail price and Base cost are given in dollar.
in the Clinites market

Rec. retail
Packaging Pleasure Usability Base Cost
price
60 37 40 8.95 4.48
10 49 10 20.50 4.78
67 70 61 9.50 5.84
73 70 70 16.50 6.97
34 30 36 9.00 3.51
51 60 69 9.00 4.86
42 49 46 21.50 5.97
51 60 69 7.99 6.22
42 49 46 17.49 9.37
51 60 69 10.33 6.22
44 69 30 7.99 4.93
60 60 30 22.99 6.60
42 49 46 22.00 9.37
 51 60 69 10.99 6.22
42 49 46 20.00 9.37
42 49 46 16.99 9.37
51 60 69 12.00 6.22
48 46 45 16.99 4.54
42 49 46 21.00 5.97
51 60 69 10.00 4.86
24 24 24 7.10 2.75
34 36 31 7.10 3.36
25 24 25 7.15 3.12
60 52 58 13.50 5.59
23 10 23 7.15 2.25

e given on a scale from 10 (Low) to 100 (High).

in the Clinites market
MARKET REPORT – Nutrites MARKET – PERIOD 10
Retail Sales and Volume Sold
MARKET : Nutrites Launched in Market share - Retail sales
Period Value
LUCK 6 12.0% 83,620
LUSHLY 6 2.8% 19,933
MUDRA 5 37.9% 264,875
MUFFIN 6 2.1% 15,085
NUFIT 8 0.6% 4,372
RUNUTRI 3 9.2% 64,564
TULIP 7 0.0% 23
TUMMY 4 34.8% 243,621
XUCO 7 0.3% 2,596
XULI 9 0.2% 1,173

Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Nutrites market

Physical Characteristics
MARKET : Nutrites Launched in Clinical Benefit Nutrition
Period
LUCK 6 45 65
LUSHLY 6 71 67
MUDRA 5 45 63
MUFFIN 6 75 60
NUFIT 8 85 95
RUNUTRI 3 52 36
TULIP 7 60 60
TUMMY 4 60 60
XUCO 7 33 42
XULI 9 19 23

Retail price and Base cost are given in dollar. Physical characteristics are given on a scale from 10 (Low) to 1
If the table above is empty, it means that no offerings are marketed yet in the Nutrites market
 Variation Market share - Volume sold Variation Rec. retail Base Cost
Unit price
33,548 13.2% 4,438,857 1,792,910 20.00 9.69
-5,358 3.0% 1,025,995 -259,239 20.45 12.29
59,726 37.9% 12,777,903 2,417,320 21.99 9.41
-4,144 2.0% 690,000 -189,266 23.00 12.34
1,494 0.7% 236,845 79,993 19.50 15.64
6,549 9.2% 3,108,888 315,654 22.00 6.08
-41,216 0.0% 1,200 -2,080,298 19.99 9.36
67,103 33.3% 11,239,274 2,725,647 22.99 9.36
798 0.4% 150,947 46,971 17.20 6.20
693 0.2% 68,203 41,255 18.10 3.58

ousands of units. Retail price and Base cost are given in dollar.
in the Nutrites market

Packaging Flavor Variety Rec. retail Base Cost

price
45 45 45 20.00 9.88
68 64 56 20.45 12.54
46 42 43 21.99 9.60
72 60 63 23.00 12.59
75 67 77 19.50 15.95
25 17 23 22.00 6.20
45 40 35 19.99 9.55
45 40 35 22.99 9.55
25 28 27 17.20 6.33
16 17 16 18.10 3.65

e given on a scale from 10 (Low) to 100 (High).

in the Nutrites market
INDUSTRY BENCHMARKING – PERIOD 10
If the tables below are empty, it means that the Benchmarking study was not purchased this period

Company Profit & Loss Statements

Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Interests paid
Exceptional costs or profits
Earnings before taxes
All numbers in thousands of dollars

Company Profit & Loss Statements by Market

MARKET : Clinites
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Net contribution
All numbers in thousands of dollars

MARKET : Nutrites
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Net contribution
All numbers in thousands of dollars
CONSUMER SURVEY – Clinites MARKET – PERIOD 10
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n

Brand Awareness
MARKET : Clinites Average High Earners

Purchase Intentions
MARKET : Clinites Average High Earners
 Total 0% 0%

Shopping Habits
MARKET : Clinites High Earners Affluent Families

Total 0% 0%

CONSUMER PANEL – Clinites MARKET – PERIOD 10

Market Shares by Consumer Segment (based on volume)
MARKET : Clinites Total High Earners
 Total 0% 0%

Volume Sold by Consumer Segment

MARKET : Clinites Total High Earners
 Total 0 0
All numbers in thousands of units

New & Repeat Volume Sales

New & Repeat Volume
MARKET : Clinites
New Repeat
MINT 7,620 4,935
MISS 1,149 1,204
RICH 5,255 3,946
RISE 1,356 1,999
SILK 2,465 1,390
SING 641 702
TINY 3,363 2,265
TIME 883 1,157
LIKE 2,890 1,372
LIME 149 96
NICE 5,291 2,600
NINE 1,011 1,149
XILO 2,859 1,926
XIBU 1,378 997
XIFI 5,944 3,508
RIRICO 2,090 2,358
MILO 1,818 2,463
XIMA 423 307
 MIND 6,355 965
LITE 3,842 488
XITE 626 360
TIFFANY 346 187
SIQA 479 390
RIR22CH 3,956 919
TIDE 672 0

Total 0 0
All numbers in thousands of units

DISTRIBUTION PANEL – Clinites MARKET – PERIOD 10

Sales and Market Shares by Channel (based on volume)
Market share - Unit
MARKET : Clinites
Mass Merch. Specialized mass
 Total 0% 0%

Distribution Coverage and Number of Outlets in each Channel

Distribution Coverage (% outlets)
MARKET : Clinites
Mass Merch. Specialized mass
 Share of Shelf Space
Mass Merch. Specialized mass
LIKE L 4.3% 2.8%
LIME L 0.0% 0.0%
LITE L 3.8% 5.4%
MILO M 7.2% 5.0%
MIND M 22.1% 11.7%
MINT M 11.8% 15.1%
MISS M 1.0% 2.5%
NICE N 8.3% 9.7%
NINE N 1.3% 2.4%
RICH R 8.0% 10.6%
RIR22CH R 5.6% 8.3%
RIRICO R 1.6% 4.9%
RISE R 1.2% 3.2%
SILK S 4.3% 4.5%
SING S 0.9% 1.4%
SIQA S 1.3% 1.2%
TIDE T 1.1% 1.2%
TIFFANY T 0.7% 0.7%
TIME T 1.0% 2.0%
TINY T 5.3% 6.6%
XIBU Priv. Label 1.9% 0.0%
XIFI Priv. Label 2.7% 0.0%
XILO Priv. Label 3.3% 0.0%
XIMA Priv. Label 0.0% 0.8%
XITE Priv. Label 1.4% 0.0%

0% 0%

SEMANTIC SCALES – Clinites MARKET – PERIOD 10

Brand Perceptions - On a scale from 1 (Low) to 7 (High)
 MARKET : Clinites Efficacy Safety

Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)

Segment Period Efficacy Safety
 Importance of characteristics
Efficacy Safety
On a scale from 1 (not important) to 10 (very important).

MULTIDIMENSIONAL SCALING – Clinites MARKET – PERIOD 10

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands

MARKET : Clinites Economy Performance

Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Economy Performance
 Influence of Product Characteristics on Perceptual Dimensions
MARKET : Clinites Economy Performance

COMPETITIVE ADVERTISING – Clinites MARKET – PERIOD 10

Estimated Advertising Expenditures (in thousand dollars) – By Firm and Consumer Segmen
MARKET : Clinites Total High Earners

Total 0 0
All numbers in thousands of dollars

Estimated Advertising Expenditures (in thousand dollars) – By Brand and Consumer Segme
MARKET : Clinites Total High Earners
 Total 0 0
All numbers in thousands of dollars

Estimated Communication Dimensions and Message Quality

Communication
MARKET : Clinites Message Quality
Dimensions
COMPETITIVE COMMERCIAL EFFORTS – Clinites MARKET – PERIOD 10
Estimated Commercial Team Size (in full-time equivalent) – By Firm and Channel
MARKET : Clinites Total Mass Merch.

Total 0 0

Estimated Commercial Team Size (in full-time equivalent) – By Brand and Channel
MARKET : Clinites Total Mass Merch.
 Total 0 0

Estimated Merchandising Budget (in thousand $) – By Firm and Channel

MARKET : Clinites Total Mass Merch.

Total 0 0

Estimated Merchandising Budget (in thousand $) – By Brand and Channel

MARKET : Clinites Total Mass Merch.
 Total 0 0

ADVERTISING EXPERIMENT – Clinites MARKET – PERIOD 10

Expected Change in Brand Awareness
MARKET : Clinites High Earners Affluent Families

Expected Change in unit Market Share (%U)

MARKET : Clinites High Earners Affluent Families

Expected Change in Contribution (in K$)

MARKET : Clinites

Total 0
COMMERCIAL TEAM EXPERIMENT – Clinites MARKET – PERIOD 10
Expected Change in Number of Distributors
MARKET : Clinites Mass Merch. Specialized mass

Expected Change in unit Market Share (%U)

MARKET : Clinites Mass Merch. Specialized mass

Expected Change in Contribution (in K$)

MARKET : Clinites

Total 0

MERCHANDISING EXPERIMENT – Clinites MARKET – PERIOD 10

Expected Change in Share of Shelf Space
MARKET : Clinites Mass Merch. Specialized mass

Expected Change in unit Market Share (%U)

MARKET : Clinites Mass Merch. Specialized mass

Expected Change in Contribution (in K$)

MARKET : Clinites
 Total 0

MARKET FORECAST – Clinites MARKET – PERIOD 10

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thousands of units)
MARKET : Clinites Period 10 Period 11

Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a

CONJOINT ANALYSIS – Clinites MARKET – PERIOD 10

Relative Importance of Price and Physical Characteristics
MARKET : Clinites High Earners Affluent Families

Total 0.0% 0.0%

Levels and Utilities

_Conjoint
MARKET : Clinites Level Utility
urchased this period, or that no offerings are marketed yet in the Clinites market

Affluent Families Med. Income Low Income Singles

Affluent Families Med. Income Low Income Singles

 0% 0% 0% 0%

Med. Income Low Income Singles

0% 0% 0%

Affluent Families Med. Income Low Income Singles

 0% 0% 0% 0%

Affluent Families Med. Income Low Income Singles

 0 0 0 0

epeat Volume New & Repeat Market Shares Ratio

Total New Repeat Total New/Total
12,554 7.6% 4.9% 12.5% 60.7%
2,353 1.1% 1.2% 2.3% 48.8%
9,201 5.2% 3.9% 9.2% 57.1%
3,355 1.3% 2.0% 3.3% 40.4%
3,855 2.5% 1.4% 3.8% 63.9%
1,343 0.6% 0.7% 1.3% 47.7%
5,628 3.3% 2.3% 5.6% 59.8%
2,040 0.9% 1.2% 2.0% 43.3%
4,261 2.9% 1.4% 4.2% 67.8%
245 0.1% 0.1% 0.2% 60.8%
7,891 5.3% 2.6% 7.8% 67.1%
2,160 1.0% 1.1% 2.1% 46.8%
4,785 2.8% 1.9% 4.8% 59.7%
2,375 1.4% 1.0% 2.4% 58.0%
9,452 5.9% 3.5% 9.4% 62.9%
4,448 2.1% 2.3% 4.4% 47.0%
4,281 1.8% 2.4% 4.3% 42.5%
730 0.4% 0.3% 0.7% 57.9%
 7,320 6.3% 1.0% 7.3% 86.8%
4,330 3.8% 0.5% 4.3% 88.7%
986 0.6% 0.4% 1.0% 63.5%
533 0.3% 0.2% 0.5% 64.9%
869 0.5% 0.4% 0.9% 55.1%
4,875 3.9% 0.9% 4.8% 81.1%
672 0.7% 0.0% 0.7% 100.0%

0 0.0% 0.0% 0%

Market share - Unit Volume sold

Dept. Stores Beauty Portals Mass Merch. Specialized mass Dept. Stores Beauty Portals
 0% 0% 0 0 0 0

bution Coverage (% outlets) Number of Outlets

Dept. Stores Beauty Portals Mass Merch. Specialized mass Dept. Stores Beauty Portals
 Total Number of Outlets

Dept. Stores Beauty Portals

1.3% 4.0%
0.4% 0.0%
3.1% 6.1%
8.7% 4.3%
3.8% 14.1%
8.0% 13.4%
7.6% 3.3%
4.6% 8.3%
5.1% 2.6%
6.3% 9.4%
5.5% 7.2%
14.6% 6.2%
9.3% 4.0%
3.0% 4.2%
3.7% 1.7%
2.6% 1.2%
0.8% 1.1%
1.2% 0.7%
5.4% 2.4%
4.6% 6.0%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%

0% 0%
Packaging Pleasure Usability Price

Packaging Pleasure Usability Price

 Packaging Pleasure Usability Price

RIOD 10

available until several brands are marketed in the category.

Convenience
Convenience
 Convenience

and Consumer Segment

Affluent Families Med. Income Low Income Singles

0 0 0 0
ds of dollars

d and Consumer Segment

Affluent Families Med. Income Low Income Singles
 0 0 0 0
ds of dollars
 T – PERIOD 10
and Channel
Specialized mass Dept. Stores Beauty Portals

0 0 0

nd and Channel
Specialized mass Dept. Stores Beauty Portals
 0 0 0

Specialized mass Dept. Stores Beauty Portals

0 0 0

Specialized mass Dept. Stores Beauty Portals

 0 0 0

Med. Income Low Income Singles

Med. Income Low Income Singles

PERIOD 10

Dept. Stores Beauty Portals

Dept. Stores Beauty Portals

RIOD 10

Dept. Stores Beauty Portals

Dept. Stores Beauty Portals

thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Total until Average until
Period 15 Period 11 Period 10 Period 11
Period 15 Period 15

0 N/A #DIV/0! #DIV/0! 0.0%

ize in one and five periods, if a brand were introduced next period.

Med. Income Low Income Singles

0.0% 0.0% 0.0%

Level Utility Level Utility Level Utility

Size (in % of total size)
Period 15

0.0%
CONSUMER SURVEY – Nutrites MARKET – PERIOD 10
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n

Brand Awareness
Health
MARKET : Nutrites Average
Conscious

Purchase Intentions
MARKET : Nutrites Average Health
Conscious
 Total 0% 0%

Shopping Habits
Health
MARKET : Nutrites Families
Conscious

Total 0% 0%

CONSUMER PANEL – Nutrites MARKET – PERIOD 10

Market Shares by Consumer Segment (based on volume)
Health
MARKET : Nutrites Total
Conscious
 Total 0% 0%

Volume Sold by Consumer Segment

Health
MARKET : Nutrites Total
Conscious
 Total 0 0
All numbers in thousands of units

New & Repeat Volume Sales

New & Repeat Volume
MARKET : Nutrites
New Repeat
RUNUTRI 1,368 1,741
TUMMY 5,189 6,051
MUDRA 5,418 7,360
MUFFIN 282 408
LUSHLY 263 763
LUCK 2,556 1,883
XUCO 89 62
TULIP 1 0
NUFIT 145 92
XULI 52 16
 Total 0 0
All numbers in thousands of units

DISTRIBUTION PANEL – Nutrites MARKET – PERIOD 10

Sales and Market Shares by Channel (based on volume)
Market share - Unit
MARKET : Nutrites
Mass Merch. Specialized mass
 Total 0% 0%

Distribution Coverage and Number of Outlets in each Channel

Distribution Coverage (% outlets)
MARKET : Nutrites
Mass Merch. Specialized mass
 Share of Shelf Space
Mass Merch. Specialized mass
LUCK L 8.9% 8.6%
LUSHLY L 0.9% 1.5%
MUDRA M 25.5% 25.4%
MUFFIN M 4.5% 7.9%
NUFIT N 1.1% 1.3%
RUNUTRI R 8.6% 8.2%
TULIP T 19.9% 19.1%
TUMMY T 30.6% 27.7%
XUCO Priv. Label 0.0% 0.0%
XULI Priv. Label 0.0% 0.3%

0% 0%

SEMANTIC SCALES – Nutrites MARKET – PERIOD 10

Brand Perceptions - On a scale from 1 (Low) to 7 (High)
 MARKET : Nutrites Clinical Benefit Nutrition

Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)

Segment Period Clinical Benefit Nutrition
 Importance of characteristics
Clinical Benefit Nutrition
On a scale from 1 (not important) to 10 (very important).

MULTIDIMENSIONAL SCALING – Nutrites MARKET – PERIOD 10

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands

MARKET : Nutrites Efficiency Suitability

Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Efficiency Suitability
 Influence of Product Characteristics on Perceptual Dimensions
MARKET : Nutrites Efficiency Suitability

COMPETITIVE ADVERTISING – Nutrites MARKET – PERIOD 10

Estimated Advertising Expenditures (in thousand dollars) – By Firm and Consumer Segmen
Health
MARKET : Nutrites Total
Conscious

Total 0 0
All numbers in thousands of dollars

Estimated Advertising Expenditures (in thousand dollars) – By Brand and Consumer Segme
Health
MARKET : Nutrites Total
Conscious
 Total 0 0
All numbers in thousands of dollars

Estimated Communication Dimensions and Message Quality

Communication
MARKET : Nutrites Message Quality
Dimensions
COMPETITIVE COMMERCIAL EFFORTS – Nutrites MARKET – PERIOD 10
Estimated Commercial Team Size (in full-time equivalent) – By Firm and Channel
MARKET : Nutrites Total Mass Merch.

Total 0 0

Estimated Commercial Team Size (in full-time equivalent) – By Brand and Channel
MARKET : Nutrites Total Mass Merch.
 Total 0 0

Estimated Merchandising Budget (in thousand $) – By Firm and Channel

MARKET : Nutrites Total Mass Merch.

Total 0 0

Estimated Merchandising Budget (in thousand $) – By Brand and Channel

MARKET : Nutrites Total Mass Merch.
 Total 0 0

ADVERTISING EXPERIMENT – Nutrites MARKET – PERIOD 10

Expected Change in Brand Awareness
Health
MARKET : Nutrites Families
Conscious

Expected Change in unit Market Share (%U)

Health
MARKET : Nutrites Families
Conscious

Expected Change in Contribution (in K$)

MARKET : Nutrites

Total 0
COMMERCIAL TEAM EXPERIMENT – Nutrites MARKET – PERIOD 10
Expected Change in Number of Distributors
MARKET : Nutrites Mass Merch. Specialized mass

Expected Change in unit Market Share (%U)

MARKET : Nutrites Mass Merch. Specialized mass

Expected Change in Contribution (in K$)

MARKET : Nutrites

Total 0

MERCHANDISING EXPERIMENT – Nutrites MARKET – PERIOD 10

Expected Change in Share of Shelf Space
MARKET : Nutrites Mass Merch. Specialized mass

Expected Change in unit Market Share (%U)

MARKET : Nutrites Mass Merch. Specialized mass

Expected Change in Contribution (in K$)

MARKET : Nutrites
 Total 0

MARKET FORECAST – Nutrites MARKET – PERIOD 10

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thousands of units)
MARKET : Nutrites Period 10 Period 11

Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a

CONJOINT ANALYSIS – Nutrites MARKET – PERIOD 10

Relative Importance of Price and Physical Characteristics
Health
MARKET : Nutrites Families
Conscious

Total 0.0% 0.0%

Levels and Utilities

_Conjoint
MARKET : Nutrites Level Utility
urchased this period, or that no offerings are marketed yet in the Nutrites market

Families Elderly People

Families Elderly People

 0% 0% 0% 0%

Elderly People

0% 0% 0%

Families Elderly People

 0% 0% 0% 0%

Families Elderly People

 0 0 0 0

epeat Volume New & Repeat Market Shares Ratio

Total New Repeat Total New/Total
3,109 4.1% 5.2% 9.2% 44.0%
11,239 15.4% 17.9% 33.3% 46.2%
12,778 16.1% 21.8% 37.9% 42.4%
690 0.8% 1.2% 2.0% 40.9%
1,026 0.8% 2.3% 3.0% 25.6%
4,439 7.6% 5.6% 13.2% 57.6%
151 0.3% 0.2% 0.4% 58.9%
1 0.0% 0.0% 0.0% 100.0%
237 0.4% 0.3% 0.7% 61.2%
68 0.2% 0.0% 0.2% 76.5%
 0 0.0% 0.0% 0%

Market share - Unit Volume sold

Dept. Stores Beauty Portals Mass Merch. Specialized mass Dept. Stores Beauty Portals
 0% 0% 0 0 0 0

bution Coverage (% outlets) Number of Outlets

Dept. Stores Beauty Portals Mass Merch. Specialized mass Dept. Stores Beauty Portals
 Total Number of Outlets

Dept. Stores Beauty Portals

8.7% 8.8%
1.5% 1.7%
25.0% 27.5%
7.6% 8.4%
1.3% 1.4%
8.2% 8.2%
19.1% 19.0%
28.0% 25.0%
0.5% 0.0%
0.0% 0.0%

0% 0%
Packaging Flavor Variety Price

Packaging Flavor Variety Price

 Packaging Flavor Variety Price

RIOD 10

available until several brands are marketed in the category.

Economy
Economy
 Economy

and Consumer Segment

Families Elderly People

0 0 0 0
ds of dollars

d and Consumer Segment

Families Elderly People
 0 0 0 0
ds of dollars
ET – PERIOD 10
and Channel
Specialized mass Dept. Stores Beauty Portals

0 0 0

nd and Channel
Specialized mass Dept. Stores Beauty Portals
 0 0 0

Specialized mass Dept. Stores Beauty Portals

0 0 0

Specialized mass Dept. Stores Beauty Portals

 0 0 0

Elderly People

Elderly People
– PERIOD 10

Dept. Stores Beauty Portals

Dept. Stores Beauty Portals

ERIOD 10

Dept. Stores Beauty Portals

Dept. Stores Beauty Portals

thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Total until Average until
Period 15 Period 11 Period 10 Period 11
Period 15 Period 15

0 N/A #DIV/0! #DIV/0! 0.0%

ize in one and five periods, if a brand were introduced next period.

Elderly People

0.0% 0.0% 0.0%

Level Utility Level Utility Level Utility

Size (in % of total size)
Period 15

0.0%