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  • Advertising Listening 4

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    Victor Pastrana
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    The document discusses common marketing tricks used in advertisements. It identifies five tricks advertisers often employ: 1) using free gifts or limited supplies to create a sense of urgency, 2) featuring attractive models, doctors, or celebrities to associate the product with desirability, 3) offering "two-for-one" deals to make the product seem like a good value, 4) using images of happy families or nature to make the product seem enjoyable or environmentally friendly, and 5) employing catchy slogans or jingles to make the product easily memorable. The purpose of these tricks is to influence consumers' perceptions and purchasing decisions in a way that benefits the advertiser.

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    The document discusses common marketing tricks used in advertisements. It identifies five tricks advertisers often employ: 1) using free gifts or limited supplies to create a sense of urgency, 2) featuring attractive models, doctors, or celebrities to associate the product with desirability, 3) offering "two-for-one" deals to make the product seem like a good value, 4) using images of happy families or nature to make the product seem enjoyable or environmentally friendly, and 5) employing catchy slogans or jingles to make the product easily memorable. The purpose of these tricks is to influence consumers' perceptions and purchasing decisions in a way that benefits the advertiser.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views2 pages

    Advertising Listening 4

    Uploaded by

    Victor Pastrana
    The document discusses common marketing tricks used in advertisements. It identifies five tricks advertisers often employ: 1) using free gifts or limited supplies to create a sense of urgency, 2) featuring attractive models, doctors, or celebrities to associate the product with desirability, 3) offering "two-for-one" deals to make the product seem like a good value, 4) using images of happy families or nature to make the product seem enjoyable or environmentally friendly, and 5) employing catchy slogans or jingles to make the product easily memorable. The purpose of these tricks is to influence consumers' perceptions and purchasing decisions in a way that benefits the advertiser.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Advertising (Listening 4)

    A. Listen to a radio program about five tricks used by advertisers. Check ()
    the things that the woman mentions that are often used in ads:

    ______ free gifts ______ attractive models

    ______ limited supplies of the product ______ doctors and celebrities

    ______ two- for-one offers ______ smiling, happy families

    ______ animals and nature ______ good music or a good song

    ______ crowds of people ______ recent studies

    ______ a good slogan ______ humor

    B. Listen again. Why are the things you have checked often a trick?
    Take notes.

    Trick 1:
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________

    Trick 2:
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________

    Trick 3:
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________

    Trick 4:
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    Trick 5:
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________

    C. Discuss the following questions with a partner.

    1  Which of the marketing techniques in B might influence you to buy (or


    not buy) the product?

    2  Have you bought something recently that wasn’t as good as the


    advertisement made you think? How was the ad misleading?

    3  What are viral ads? Have you ever forwarded one to other people?
    Do you have a favorite one?

    4  Can you think o f a recent ad that made you not want to ever buy the
    product? Why did the ad have this effect on you?

    5  Are there any brands that you think have a really good logo or slogan?
    Does it make you want to buy the products?

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