Plus Two business studies

March 2023

8 score expected questions and answers

1.Explain staffing process ( )

Estimating man power requirements. Recruitment, Selection, Placement and orientation,

Training and Development, Performance appraisal, Promotion and career, Compensation

2.Explain any 8 External sources of recruitment ( 8

)

Direct Recruitment, Casual callers, Advertisement, Employment Exchanges, Campus interviews,

Recommendations of the present employees, Labour contractors, Advertisement on Television

3.Explain Training methods. ( )

On the job training: Apprenticeship programmes, Coaching, Internship Training, Job rotation

Off the job Training : Class room lecturers, Films, Case study, Vestibule Training

4.Explain Communication process ( )

Sender, Message, Encoding, Media/ channel, . Decoding, Receiver, Feedback, Noise

5.Explain the barriers to effective communication (

)

Semantic Barriers: Badly expressed message , Unclarified assumptions, . Faulty translations d.

Symbols with different meanings , Wrongly interpreted body language

Psychological Barriers: Lack of attention., Premature evaluation, . Poor retention

Organizational Barriers: . Organisational policy , . Complex organization structure , . Rules and

regulations , Status

Personal Barriers : Fear of challenge of authority , Lack of willingness to communication ,

Lack of confidence in subordinates Lack of adequate incentives
6.Explain communication net work. ( )

Single chain, Wheel Pattern, Circular pattern:, Free Flow/ All Channel group:, Inverted V

7.What are the differences between Formal and informal Communication (

)

Formal communication: Official channel, Purpose is to achieve business objective, Time

consuming, It may be oral or written ,It is well planned systematic

Informal communication: Unofficial channel, Purpose is to satisfy social needs, It is fast, It is

usually oral, Unplanned and unsystematic

8..Explain the functions of marketing ( )

Gathering and analyzing market information., .Marketing plan, .Product designing and
development, . Standardization and grading, Packaging, Labeling, Pricing, Promotion,
Transportation

9. Explain any 4 merits and 4 demerits of Advertising ( 4

4 )

Merits : To the manufacturers/ traders: It helps in introducing new products,

eliminate competitors, increasing goodwill, To the consumers: product information,
It eliminates middlemen, It reduces the selling price of the product

To the society: It provides employment to large number of people., It raise standard of living of
the people.
Demerits: Less forceful, No feedback, . Inflexibility, Low effectiveness

10.Explain the factors affecting the pricing of a product .(

.)

Internal factors: It includes Objectives and cost

External factors: It includes types of customers, competition, Govt, control

11.Explain any 8 sales promotion techniques.( 8

.)

Free gifts, Price off offer, Contests, Refunds, Coupons, Exhibitions, Samples, discount
12.Explain the factors affecting Capital Structure (
)

Trading on equity (Financial Leverage), Cash flow position, Cost of debt, Tax rate, Cost of
equity, Control, Regulatory framework

13.Explain the factors affecting working capital.(

.)

Nature of business, Scale of operation, Business cycle, Seasonal factors, Credit allowed, Credit
availed, Operating efficiency, Growth prospects

14.Explain the factors affecting Fixed capital (

)

Nature of business, Scale of operation, Choice of technique, Growth prospects, Diversification,

Financial alternatives

Prepared by

Muhammed Hafeeze VA

HSST COMMERCE LMHSS ALAPPUZHA