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Trends, graphs and figures
Trends
Read the text and then study the bullet points below.
tie chart stows the US stock masket (Dow Jones
Indes) or ast year and thetist quater otis yar
{As can be seen from the chart, last year started on a
postive note, The market rowe unt late Febriary when
it almost reached the 11,000 level, But interest rates
were ring, and investors decided to take pratt,
There wos a sharp fall during the month of March and
the Dow bottomed oat at just over 10,00, A shat pont
investors started buying. again ~ strong economic
numbers and global liqudty (central banks printing
tmoney) oflered support to the marke, Over the aummer
the Dow was iat teading in range fom 10,400 to
10700, The market was unable to Break ou ofthis
range, even though company profits were increasing
‘What was the reason? Iwas almost entirely de fo the
price ofl, which had climbed dramatically from $424
barre at the start ofthe year 068 in August. Ths price_|
rise was caused by the hurricane season in the Gulf of |
Merico and increasing tension Inthe Middle East. |
Tn mid-October the markets started to rally |
strongly, and sent frog 10.200 to 10,900 over jst four
‘weeks, This sudden jump was as a result of comments
tase by a member of the Federal Reserve, who
Indicated that interes rates would soon stop Hsing
This Is positive for business aa the cost of borrowing. |
also stops going up. From November to banwary the
‘market remained more or less unchanged, failing to
breakthrough the February highs,
(ver the las few months the market has advanced
agsin. ‘The economic backtrop remains healthy
ompany profs tye good, consumer spending la up,
fd Interest rates are close to reaching & peak, The
only dar cloud i the pre of el which hae raen back
to the $70 level and looks certain to g0 up further The
next hurricane season is approaching an prodictlon
srrldwide cannot be significantly expanded.
© In any text describing tsends there will be verbs and
nouns of movement. Examples in this text are fill, oftom
out be flat, increase, etc
© The mind map oppostte fists verbs of movement, Note
that words clescribing the same type of movement are
often used in different contexts, For example, share
prices ‘rally’ whereas profits or economies ‘grow’. Use a
_g00d dictionary to check on points of usage such as this
© Note the use of veri tenses in the text: reached, were
rising, had climbed, has risen, etc. There is a summary of
‘verb forms and uses in the mind map oppose
© Atoxt describing trends will Include many examples of
linking words. (See units 20-22.) Examples here are even
though, due to, asa result of and as (meaning, because’).
‘Transitive and intransitive verbs
‘Wher using verbs of movernent it is important to know
whether they are:
© Transitive — needing an object ~ showin in the dictionary
witha’.
6 Intransitive used without an objee
dictionary with an.
So the following verbs are transitive and need an object (the
budget):
Wie cut / lowered raised | reduced the budget
But these examples are wrong (no object
The budget eutLloweretasised Leelee,
‘The following verbs are intransitive and are used without
an abject
Costs went oun / fell declined | rose
= shown in the
‘But these examples are wrong (there is an object):
Ne went ie flbtaletined yee ots
Many verbs like increase ard decrease can be used both with
and without objects
Adjectives and adverbs of movement
In the text, some nouns are qualified with adjectives (sharp,
studdea) and some verbs with adverbs (damattelly,
significantly).
Adjectives used to describe movement include: slow slight,
gvedut, sty, quick, rapid, significant, shaep, substatiat,
dramatic.
‘Adverbs are formed by adding -y co the adjective, and
sometimes one of two other letters change as wel13 TRENDS, GRAPHS AND FIGURES
Upmard go up, Increase, rise, raise, pit
C7 Faisad, Rl, pick Op, grou, Expand, double,
Shon an vgs trend
Rapid upwards jump, rocket, soar, take off
Donnmards go down, decrease, fall, drop,
stip baths redace, lower, bring down (= lower),
ct shrink, halve, shone & deamuard trend
Rapid downward: plummet, collapse, crash, slump,
Highs and lows: peak, reach « peaks
bottom out, hit 4 low
Vatetitty: Pactaste, be volatile
Stability: stay the sane, be Sat,
be Grelatively> unthenged level of / ont
God and bad grove (> get better,
Prangthen, resower tos, bask
detericrate get worse), weaken
Single points: be abowe / blow, stand at
States: be ve / down
rah, chart, bar chart,
ste chart, table, dlagrane
Title, rom / column Guth headings>,
horizontal axis Clabeled with months,
vertical axis CShowing the valuas for =?
Curve, Solid tine, dotted Jina, dashed line,
sequent, shaded area, slope Coteep oF shallow)
/
As can be sean from the chart,
The gregh / My next slide shows oy
Locking now wt the Figures for
‘the third quarter we €4n set
Action in progress
Presents sales are ri
Hrongly at the movant
Paste sales
nore Htrongly last year
A great deal more than, way over
Somesshat wore than, wail over
Tusk over, slightly more than
Around, about, roughly, Sorsewhore
ie tha iagen er elias
Alwost, nearly, not quite, jwit short of
Far tess than, nowhere near,
nothing tke 45 much as
From the present to the past:
sales have cisen by 6% this year
From the to earlier in the 3
ae ere ete
‘the market began to change
Looking back at an action in progress
Action in progress up to 4 point in the past:
Sales had been rising strongly, but then new
Competitors antered the market
Action in progress wp to the presents
sales have been Cising in all ow major marketsBrew. graphs and figures: Exerci:
13.1 Match each phrase on the left with its closest
‘synonym (same meaning) on the right.
1 drop by 50% 2) deteriorate
2 rise by 100% '} recover
3 get better 0 double
4 get worse 6) raise
5. bounce back e) expand
6 grow 4) lower
7 putup 9) halve
8 bring down hy improve
13.2 Match each verb on the left with its closest
antenym (opposite meaning) on the right.
1 rise a) plummet
2 raise b) be flat
3 take off ©) bottom out
4 expand fall
5 fluctuate ®) lower
6 peak ) shrink
13.3 Complete each sentence with a phrasal verb from
the box.
‘bounce back bottom out
ick up put up
bring down level off
sia back — take off
1 If your prices are too high, you have to
them
2 if your prices are too low, you have to
them —
3 Hales teach their lowest level, they —___
4 ‘If sales recover after a period of downward movement,
they
5 If sales go up a litle after being flat for some time, they
6 If sales go up a lot after being flat for some time, they
7 If profits were going up ~ oF down ~ and then become
stable, they — -
If profits go down a little after a peried of growth, they
&
13.4. Underline the correct words in i
1 The verbs “ise” and ‘grow’ are similar. However, rse / grow
is more common for longer periods of time, and where
there isa total increase in size (eg describing the
economy)
2 The phrasal verb ‘grow up’ refers to the change from
beeing a child to being an adult, It can also cannot be
sed to refer to things ike profits, the economy.
3. The phrasal verb ‘fall down’ refers to mavement towards
the ground, It can also / cannot be used to refer ta things
like sles, profits
4 We can ‘raise /Iower' prices or ‘put up / bring down”
prices. However, the first two examples / last two examples
are slightly more formal, and can refer to @ change in the
level ar standard of something as well as prices,
1.5 Puta tick (V) if the sentence is possible. Put a
ross (X) if it is not. The answers depend on whether
‘the verb is transitive, intransitive or oth.
1 We cut costs by 5%
2 We fell casts by 5%
3 Profits cut by 5%.
4. Profits fell by 5%
5 We raised prices by 2% 1
6
7
8
We rose prices by 2%
Inflation raised by 2%,
Inflation rose by 2%.
9. We increased sales by 4%.
10 Sales increased by 4% i
11 We went up market share by 3%, i
12. Market share went up by 3% [
13.6 The -ing form of many verbs can be use as an
adjective, eg an increasing demand for ofl. Make
adjectives from the verbs in the box using the
information in brackets.
expand grow rhe shrink soar
1 a shrinking _ budget (decreasing in size)
2 an —_____ business fncreasng in size)
3a problem (increasing over along
period)
4 inflaton (increasing)
5 costs (eaching a very high lve)
13.7 Fillin the missing letters in these adverbs using
the information in brackets.
Sales increased
1 1@_0id ly (quickly)
2 gf ly (slowly and by small amounts)
3 st___iy (in a constant, regular way)
4 si y (afte)
5 mar hy tractonaly)
6 sig___¥ (in a large and noticeable way)
7 sh__y Guddenly and by a large ammount)
8 or lly (suddenly and surprisingly)
Note that ‘dramatically’ can refer to both good and bad
changes (unlike in many Latin fanguages)13.8 Puta tick (¥) if the sentence makes sense. Put a
cross (X) if it does not.
1 Profits have risen steadily over recent yeas.
2 Sales plummeted marginatly in July. [_]
3. The price of oll soared gradually last year. [_]
4
5
Share prices dropped back sightly last week. [—]
Unemployment numbers levelled out sharaly. [_
13.9 Write the nouns for these verbs. Sometimes the
form is the same.
1 at — 6 improve
2 deteriorate —___ 7 increase
3 fal 8 recover
4 gow 9 reduce _ we
5 hake 10 tise ___ £
13.10 Rewrite the ‘verb + adverb’ sentences as
‘adjective + noun’ sentences.
1 Sales fel slighty
There was a __slight fall_ im sales.
2 Profits rose steadily
We saw a in profits
3. The economy improved gradually
‘There was. a in the econarny
4 We need to reduce costs sharply.
We need to see a = in costs,
13.11 Underline the correct words.
1 lke you to look at the blue segment on this next bar
chart / pie chart.
2 I'd ke to draw your attention to the heading / ttle at the
top of each column of this table,
3 I'm sory, the heading / ate of this next slide is off the
screen, but at east you can see the graph
4 The horizontal axis is marked with / labeled with the
months of the year
5 Sales growth has been very rapid — as you can see from
the steep / shallow slope of this graph
© Prepare two graphs. They could be about your company
(sales, profits, costs, etc) oF your country {inflation
unemployment, house prices, etc), You could take graphs
| from an article on the internet oy in print, in English or in
|| your own language. Remember to label the two axes
| © Speaking practice 1. Tella partner about the graphs. Your
| partner shoul ask for more information (eg ‘I'm sorry, can
you explain that again?" ‘What were the reasons for that?”
13 TRENDS, GRAPHS AND FIGURES
13.12 fis very common to use approximate figures —
particularly in speech. Match each approximate figure
a)-p) to an exact figure 1-6 below.
2) just over 150 i) far less than 150
b) around 150 D way, way over 150
©) Just short of 150k) nowhere near 150
@ rough 150 1) lightly more than 150
) not quite 150 m)sornewhat more than 150
4) almost 150 1} 150 give or take a litte
4) some 150 0} somewhere in the regian of 150
150 oF so nothing ke as much as 150
1 90
2 146
3 154 ao
4 190 ial
5 240 q
swowe FOOORO
13.13 Fill in the gaps with a preposition where
necessary (in one case there is no preposition). Choose
from: at, between, down, from, in, into, of, on, to, with.
1 ast year sales rose 7m €7.5m, So
‘thats an increase €0.5m.
2 Last year there was an increase —__ sales _
8%.
3. Our market share now stands 28%.
4 One five (= one out of every five) of our
Products never makes a profit.
5 Two milion
advertising,
6 Unemployment figures have been relatively stable for
some time, fluctuating __ 4.3% and. 4.6%.
7. There hasn't been much movernent the
‘unemployment figures for some time.
8 Sales rose line predictions
9 From January 1st to now, sales have gone up by €0.5m,
So that's @ year -date increase of 8%
10 Over the last twelve months, sales have gone up by
€0.5m. So that’s a year __-year increase of 8%,
11 In this pie chart, sales are broken __ by region
12. In this pie chart, the whale county is divided
five regions.
‘euros were spent on television
© Speaking practice 2. Regroup and work with a new
partner ~ you are going to repeat the exercise and explain
the graphs again, This time speak slowly and focus on
accuracy rather than fluency, Take @ moment to review
pages 56-57 before you begin,
‘© Wiiting practice. Write @ short report based on the twa
‘graphs,