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    McDonald's sent a message through social media and television ads to customers highlighting their understanding of customers' ordering needs and their goal to enhance customer personalization through food options. Customers responded positively in social media comments, though competitive advertising from other brands added some noise; McDonald's will consider developing future products based on this customer feedback.

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    McDonald's sent a message through social media and television ads to customers highlighting their understanding of customers' ordering needs and their goal to enhance customer personalization through food options. Customers responded positively in social media comments, though competitive advertising from other brands added some noise; McDonald's will consider developing future products based on this customer feedback.

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    9 views1 page

    Sender

    Uploaded by

    Duyên Trần
    McDonald's sent a message through social media and television ads to customers highlighting their understanding of customers' ordering needs and their goal to enhance customer personalization through food options. Customers responded positively in social media comments, though competitive advertising from other brands added some noise; McDonald's will consider developing future products based on this customer feedback.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    -Sender : McDonald

    - Receiver : customer who watch video


    - Media : social media , television ,
    - Encoding : coding ads highlighting that McDonald's understands their customers
    - Message : enhance customer personalization through food
    - Decoding : Customers understand that MCDonald understanding of customers' ordering needs
    - Feedback : comments on social media
    - Noise : Competitive advertising from other brands
    - Respone : consider future products

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