Catanduanes State University

COLLEGE OF INFORMATION AND

COMMUNICATIONS TECHNOLOGY
Virac, Catanduanes

LEARNING MATERIALS AND COMPILATION OF

LECTURES/ACTIVITIES

GEC3
LIVING IN THE I.T. ERA
 D ISC LA IM ER

This learning material is used in compliance with the flexible teaching-learning

approach, espoused by CHED in response to the pandemic that has globally affected

educational institutions. Authors and publishers of the contents are well acknowledged. Such

as, the college and its faculty do not claim ownership of all sourced information. This learning

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College of Information and Communications Technology

 C HA PTER 3: OLD M EDIA IN T H E N EW WORLD

LEARNING OUTCOMES
1. Evaluate the changes between the old and new media;
2. Analyze the possible solution on the death of new media; and
3. Understand the importance of the media.

KEY TERMS
1. Internet
2. WWW
3. Social media
4. Print media
5. Electronic media
6. Broadcast media
7. Music industry
 LESSON 4: MUSIC INDUSTRY

The music industry is evolving faster than ever. Each year new platforms and mediums skyrocket to
prominence, minting household names and reshaping the way audiences connect with artists.
Simultaneously, new technologies put creative tools into the hands of people who previously couldn’t
access them.

Predicting the future of the music industry in this rapidly evolving landscape is tricky.

Five social media platforms that changed the music industry:

1. Myspace

Launched in 2003, Myspace was once the social networking website with the most users until
Facebook took the throne. Though not as popular as before, we can credit the site for being
the first successful hybrid of social networking and music sharing platform available to the
mass. Independent artists were able to use Myspace to promote themselves by uploading their
songs to build a fan base.

2. LastFM

Last FM is a music streaming website that has significantly contributed to the development of
the current industry model. Its structure, similar to that of Spotify, enables users to find and
listen to their favourite songs instantly. Another function that it shares with Spotify is the ability
for the users to upload their projects to the database for others to enjoy. Also, Last FM’s
recommendation system is comprehensive, as it offers music and concert suggestions based
on the user’s taste and history. Furthermore, the website was among the first to introduce online
radio streaming, which is now considered standard on music platforms.

3. Youtube

With more than 149 million active monthly viewers worldwide, this video sharing platform has
significantly contributed to the evolution of the music industry in many ways. In short, it allows
music fans to stream their favourite content at any moment, rejecting the traditional form of the
music business plan. From this change, it also created a new business model by generating ad
revenues from which the music industry profits.

4. Soundcloud

With over 200 million active users each month, Soundcloud is one of the most popular music
sharing platforms on the Internet. The files uploaded on Soundcloud can easily be integrated
into other websites, thus making it easier to distribute music. On top of its comprehensive free
version, Soundcloud offers additional paid features such as detailed trend reports.

5. Twitter

Twitter is an important part of music artists’ social media strategy because it brings them closer
to their fans. With an average of 300 million monthly users, Twitter had not only a significant
impact on the music industry but also a symbolic one as it was widely used in the 2007 edition
of SXSW, a major music and arts festival. Additionally, thanks to the Blue Bird platform, music
artists can humanize their image by either tweeting about their daily activities or provide
updates and exclusive looks at upcoming projects!

Other music streaming apps and music streaming services are as follows:
6. Spotify

Spotify is a Swedish music streaming and media services provider that was founded in 2006.
It is a digital music, podcast, and video streaming service that gives you access to millions of
songs and other content from artists all over the world. Basic functions such as playing music
are totally free, but you can also choose to upgrade to Spotify Premium.

7. TuneIn

TuneIn is an American audio streaming service delivering live news, radio, sports, music, and
podcasts to over 60 million monthly active users.

8. Deezer

Deezer is a French online music streaming service. It allows users to listen to music content
from record labels, including Universal Music Group, Sony Music and Warner Music Group on
various devices online or offline.

9. Pandora Music

Pandora is an American subscription-based music streaming service owned by Sirius XM

Holdings. Based in Oakland, California, the service carries a focus on recommendations based
on the "Music Genome Project" — a means of classifying individual songs by musical traits.

10. iHeartRadio

iHeartRadio is one of the most popular free music apps out there. It’s a radio app where you
can listen to a variety of stations based on your individual tastes and it also comes with seasonal
radio stations and things like podcasts, talk radio, and comedy shows. It also includes AM and
FM radio stations that support data streaming and you can even listen to news and sports. It’s
a versatile application with a modern, Material Design UI and it comes with the little stuff like
Chromecast support, Android Wear support, and Android Auto support.