CORE 15:

Different
Types of
Media

Submitted by:

ALJUNE PEROLINO
Grade 12- Descartes
 MASS MEDIA
Television

As early as 1880, the production of the television was set forth. The cathode ray
tube, the forerunner of the TV picture tube, combined principles of camera and
electricity. Television images could not float through the air, therefore technicians
developed a method of encoding images at a TV station and decoding images at a
TV station and decoding them at the TV set ( Campbell, 2012). Paul Nikow, who
was considered a father of television, was said to have invented the first rotating
disk. The device would enable the images to be transmitted over conductors in the
1830’s. John Baird, from Europe was famous for inventing the first picture in
motion. Later he was able to engineer the first color tube.
Television is one of our world’s most important means of communication. It shows
us information programs, like the news, documentaries, and sports events. We can
watch films, listen to interviews and hear the sounds of events that happen far away.
Televisions teaches us about countries and cultures, and we can enjoy entertainment,
like series, comedies, game shows or sitcoms.
A television set can be used for other things as well. You can record shows and films
for later viewing, play video games, watch DVD’s or even browse the Internet.
Television has been influencing our lives since it was developed 80 years ago. It is
an important way of spending our free time and shapes people’s opinions about
various issues.
Television has a big impact on the way we spend our free time. It probably affects
younger people more than adults, as they watch more TV. Critics of televisions
claim that TV takes away too much of our free time so that we lack time for other
activities like family conversations, reading, getting exercise and more.
It also shows us a world that is not real. Television often encourages us to think that
the world is more violent that it really is. Through TV we perceive the glamorous life
of people and believe that they are better off than we are. Television contributes to
our education and knowledge. Documentaries and information programs give us
insights on nature, our environment and political events.
 INTERNET BASED
Social Media

When used properly, social media can be a valuable addition to a department's

communications strategy. Because many employees have expressed an interest in
developing and maintaining a social media presence in personal and professional
capacities, the Office of University Communications and Marketing has crafted the
following introduction to social media. Please read this overview prior to developing
your social media presence.
Social media is an internet-based form of communication. Social media platforms
allow users to have conversations, share information and create web content. There
are many forms of social media, including blogs, micro-blogs, wikis, social
networking sites, photo-sharing sites, instant messaging, video-sharing sites,
podcasts, widgets, virtual worlds, and more.
Billions of people around the world use social media to share information and make
connections. On a personal level, social media allows you to communicate with
friends and family, learn new things, develop your interests, and be entertained. On a
professional level, you can use social media to broaden your knowledge in a
particular field and build your professional network by connecting with other
professionals in your industry. At the company level, social media allows you to
have a conversation with your audience, gain customer feedback, and elevate your
brand.
Media implies a platform(s) on or using which people socialize. It means traditional
media and modern media aka social networking sites, both can be considered as
social media to some extent. However, each type of traditional media is not social
media. Collectively it's all the platforms (blogs, wikis, Facebook, Instagram,
LinkedIn, Twitter, etc.) that allow users to connect with other users online. Content
is published by one user and engaged with by other users in the form of impressions,
likes, and comments.
 PRINT MEDIA
Books

Books play a quintessential role in every student’s life by introducing them to a world
of imagination, providing knowledge of the outside world, improving their reading,
writing and speaking skills as well as boosting memory and intelligence. The
importance of books in our life cannot be undermined for they not only help in
broadening our horizons but also act as doorways to connecting us with the world
around us. They function as survival kits, they influence us and leave an impact on us.
Want to know the benefits of books and the importance of reading? Curious about how
books impact our lives? Read this blog to know all about the importance of books in a
student’s life, essays on the importance of reading books, quotes and more.
Books are packed with knowledge, they give you life lessons, and they teach you
about hardships, love, fear, and every little thing that is a part of life. Books have been
here for centuries and contain the knowledge of our past, civilizations, and cultures.
One of the great reasons that signify the importance of books in our life is that books
act as our best friends. Friends are one of the most important parts of our life. We can’t
imagine our life without the companionship of a good friend. Similarly, a book is like
a best friend that constantly inspires us to become the best versions of ourselves.
Books enrich our minds with knowledge just like a good friend. We can learn a lot
from books and they can help us in overcoming our failures as well as shape our
minds.
Just like there is unimaginable importance of books in our life, the habit of reading has
a quintessential role to play. It is a significant habit to inculcate to facilitate the
complete and all-around growth of children. If children get in the habit of picking up a
book from an early age, they will never feel bored or listless and more importantly,
never have time for any kind of negative emotion. Books can easily become
everyone’s best friend and also be our teachers. 

It has been proven time and again that children who develop a habit of reading or
understand the importance of reading always perform better in all activities of the
school and have the added advantage of having a broad vocabulary
th

MASS MEDIA
Radio

Radio, sound communication by radio waves, usually through the transmission of

music, news and other types of programs from single broadcast stations to
multitudes of individual listeners equipped with radio receivers. From its birth early
in the 20th century, broadcast radio astonished and delighted to public by providing
news and entertainment with an immediacy never through possible. From about
1920 to 1945, radio developed into the first electronic mass medium, monopolizing
“the airwaves” and defining, along with newspapers, magazines, and motion
pictures, an entire generation of mass culture. About 1945 the appearance of
television began to transform radio’s content and role. Broadcast radio remained the
most widely available electronic mass medium in the world, though its importance
in modern life did not match that of television, and in the early 21 st century it faced
yet more competitive pressure from digital satellite-and Internet-based audio
services.
Based on the human voice, radio is uniquely personal medium, invoking a listener’s
imagination to fill in mental images around the broadcast sounds. More readily and
in a more widespread fashion that any other medium, radio can soothe listeners with
comforting dialogue or background music, or it can jar them back into reality with
polemics and breaking news. Radio also can employ a boundless plethora of sound
and music effects to entertain and enthrall listeners. Since the birth of this medium,
commercial broadcast companies broadcast companies as well as government
organs have made conscious use of its unique attributes to create programs that
attract and hold listener’s attention. The history of radio programming and
broadcasting around the world is explored in this article.
Reginald Fessenden and co-workers in their radio station at Brant Rock,
Massachusetts, c. 1906. The first voice and music signals heard over radio waves
were transmitted in December 1906 from Brant Rock, Massachusetts, when
Canadian experimenter Reginald Fessenden produced about an hour of talk and
music for technical observers and radio amateurs who might be listening. Many
other one – off experiments took place in the next few years, but none led to
continuing scheduled services. On the West Coast of the United States, for example
Charles Herrold began operating a wireless transmitter.
 PRINT MEDIA
Newspapers

The print media is a medium of mass communication that involves the use of printed
publications such as newspapers, magazines, journals etc. Newspapers have been the
major source of disseminating information from time memorial. Newspapers are known
for the provision of up-to-date information on local and international events. Newspapers
often contain current and interesting information meant for the reading pleasure of the
vast majority of readers of all ages and people from all walks of life. The print medium
has always been one of the most widely read publications on a daily or weekly basis in
both print and electronic versions. As a mass medium, newspapers are useful for
education, information, relaxation and entertainment.
Newspapers are print media and/or the newsgathering organizations that produce them.
Most conventional newspapers are published on a daily or weekly basis and are meant to
inform the general public about recent events, especially public affairs. Besides local,
national or international news, papers often carry sports and entertainment features,
opinion columns and advertising.
Newspapers may address a general audience, focus on a geographical area, or cover a
specialized subject, such as newspapers for a specific profession, industry or interest.
Newspapers traditionally are supported by selling advertising space as well as
subscription or single-copy sales of the newspapers themselves. Through history,
newspapers have sometimes been subsidized by organizations or interest groups,
including political parties. Mass-circulation newspapers, such as those evolving in 19th
century New York, attempt to appeal to a wider audience (and wider advertising market)
than overtly partisan papers.
As the Internet's World Wide Web spread in the 1990s, newspaper companies established
Web editions carrying stories from the print edition and, increasing in the next decade,
original material. By 2009 this had blurred the distinction between the printed newspaper
and the online newspaper. By 2009, some newspapers were shifting from daily print
production to daily Web production with weekly printed editions. Some new Web-only
publications adopted reporting and writing styles commonly associated with printed
newspapers.